How to Use Google Ads Keyword Planner with Hubspot Data

When you combine insights from Hubspot with Google Ads Keyword Planner, you can build targeted campaigns, refine SEO strategy, and uncover profitable search terms that match real lead behavior.

This guide walks through each step of using Google Ads Keyword Planner, mirroring the structure of the original HubSpot tutorial while focusing on practical, repeatable actions you can apply in any campaign.

Why Connect Google Keyword Research with Hubspot Insights

Google Ads Keyword Planner is a free tool inside Google Ads that helps you discover new keywords, estimate traffic, and forecast performance. When you align those findings with contact and CRM data from Hubspot, you can:

Spot keyword themes that match high-value leads and customers.
Prioritize search terms that support existing content offers and workflows.
Plan ad groups and landing pages that match user intent more closely.
Feed successful keyword data back into Hubspot for nurturing and reporting.

Using both platforms together gives you a feedback loop: live search data informs your campaigns, and your Hubspot analytics reveal which campaigns actually drive revenue.

Getting Started: Accessing Google Ads Keyword Planner

Before you integrate insights into Hubspot reports or dashboards, you need to access the Planner inside your Google Ads account.

Sign in to your Google Ads account.
In the top navigation, click the wrench icon labeled Tools & Settings.
Under the Planning column, select Keyword Planner.

From here, you will see two primary options: Discover new keywords and Get search volume and forecasts. Both are useful, depending on whether you are exploring new ideas or refining an existing list that you might already track in Hubspot.

Discovering New Keywords for Hubspot Campaigns

The Discover new keywords feature helps you uncover terms related to your products, services, or content offers that live in Hubspot.

Method 1: Start with Keywords

Choose Discover new keywords, then select Start with keywords.
Enter a few seed keywords that describe your product, service, or lead magnet.
Select your language and target locations.
Click Get results.

Keyword Planner will return related phrases with metrics like average monthly searches, competition level, and bid ranges. You can compare this list with landing pages and blog topics you already manage in Hubspot to identify content gaps or new ad groups.

Method 2: Start with a Website

From the same section, select Start with a website.
Enter a URL, such as a product page, pricing page, or a key blog post.
Choose whether to use the entire site or that page only.
Click Get results.

Google Ads will scan the content and propose keyword ideas aligned with the page. Map these ideas to Hubspot landing pages and campaigns to ensure your ads target the right offers and lifecycle stages.

Filtering and Refining Keywords Before Sending to Hubspot Workflows

After you get a list of keyword ideas, refine them so only the most relevant terms move into your campaign and Hubspot tracking.

Location, language, and search networks: Adjust these settings at the top of the results page to match your market.
Date range: Change the date range to see seasonal trends, which can align with Hubspot email campaigns or promotions.
Filters: Use filters for metrics such as average monthly searches, top-of-page bid, or competition to focus on realistic opportunities.
Keyword text filters: Include or exclude words to tighten your theme around a product line or audience segment.

Once your list is refined, you can group related terms into clusters that match ad groups, landing pages, and Hubspot workflows.

Using Search Volume and Forecasts for Hubspot-Driven Campaigns

If you already have a keyword list—maybe exported from Hubspot reports or past campaigns—you can use Keyword Planner to validate and forecast performance.

Upload Existing Keywords

From the Keyword Planner home, choose Get search volume and forecasts.
Paste your keywords or upload a CSV file.
Click Get started.

You will see estimated clicks, impressions, cost, CTR, and average CPC based on your bids and budget. These projections help you estimate how much traffic you can drive to landing pages that you are already tracking in Hubspot.

Adjust Bids and Budget

Change your default maximum CPC bid to see how clicks and cost would scale.
Review the forecast chart for different time frames.
Save the forecast as a new campaign in Google Ads once you like the estimates.

When the campaign is live, connect your Google Ads account to Hubspot so you can attribute leads and deals to specific keywords and ad groups.

Building Campaigns and Ad Groups That Align with Hubspot

Well-structured campaigns improve performance and make it easier to track results in Hubspot.

Organize by Theme

Group keywords into tight themes that match:

Products or service lines.
Buyer personas and segments.
Funnel stages, such as awareness, consideration, or decision.

Each group should map to a relevant landing page and form or CTA that you manage in Hubspot.

Export and Implement

Download keyword lists from Keyword Planner.
Import or copy them into your Google Ads campaigns.
Track associated ad groups and URLs inside Hubspot using UTM parameters.

This structure lets you report on which keyword themes generate qualified contacts, opportunities, and customers.

Best Practices for Combining Google Planner with Hubspot Reporting

To get the most out of both tools, follow these practices:

Align naming conventions: Use consistent campaign and ad group names in Google Ads and Hubspot so reporting stays clear.
Use UTM parameters: Append UTM tags to ad URLs and capture them in Hubspot for granular attribution.
Sync contacts and deals: Ensure your integration passes ad and keyword data into Hubspot contact records.
Review regularly: Compare Keyword Planner performance data with lifecycle metrics inside Hubspot each month.

Additional Resources on Hubspot and Keyword Research

For more depth on using Google Ads Keyword Planner, review the original tutorial from HubSpot at this guide to Google Ads Keyword Planner. It expands on examples, screenshots, and strategy details you can adapt to your own PPC and CRM setup.

If you want help aligning your Google Ads structure with CRM and marketing automation, agencies like Consultevo specialize in performance-focused campaigns and can work alongside your Hubspot instance to maximize return from each click.

By pairing the forecasting and discovery power of Keyword Planner with the contact, lifecycle, and revenue data in Hubspot, you create a closed-loop system. That system helps you choose stronger keywords, build better campaigns, and prove the actual business impact of every search term you decide to target.

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Hupspot Guide to Google Ads Planner