How Hubspot-Style Storytelling Turns Google Doodles Into Marketing Lessons

The famous roundup of Google Doodles on the Hubspot blog is more than a fun nostalgia trip. It is a smart example of how to turn familiar moments into strategic, search-friendly, and highly engaging content that keeps readers scrolling.

By reverse-engineering this article, you can uncover practical lessons about formatting, storytelling, and UX that you can apply to your own content library today.

What the Hubspot Google Doodles Article Does So Well

The original piece on Google Doodles is published at Hubspot's marketing blog. Even though it looks like a simple listicle, the structure reveals several repeatable tactics you can use.

Here is what stands out:

• Clear, descriptive headline that aligns with search intent.
• Short intro that quickly explains what readers will get.
• Organized list of doodles, each with its own mini-story.
• Consistent subheadings that keep the page easy to scan.
• Images and context that make every item memorable.

Instead of just listing facts, the article weaves in emotional hooks, cultural references, and light commentary, which keep the tone playful and human.

Step-by-Step: Recreate the Hubspot Approach for Your Own Topic

You can replicate the same framework for nearly any visual or historical roundup in your niche.

1. Define a Clear, Specific Theme

The Hubspot doodles article does not cover every Google Doodle ever made. It focuses on some of the coolest and most notable examples. That level of focus keeps the article cohesive.

To apply this:

• Pick a narrow, recognizable topic (for example, "Most Creative Product Launch Pages").
• Avoid trying to be exhaustive; aim for a curated feel.
• Make sure the theme is simple enough to summarize in one sentence.

2. Collect Visual, Story-Driven Examples

Each doodle in the Hubspot roundup is interesting on its own, often tied to a person, event, or holiday. The visuals matter, but the story behind each example matters more.

For your article:

• Gather examples that have a clear visual hook.
• Research at least one interesting fact or story for each item.
• Make sure every example supports the main theme.

3. Use Hubspot-Style Subheadings for Each Item

A key strength of the original Hubspot page is the neat list of subheadings, one for every doodle. Each subheading is descriptive and easy to skim.

When creating your outline:

• Give each example its own heading or subheading.
• Include the main identifying detail (name, date, event, or concept).
• Keep formatting consistent from top to bottom.

How to Structure a Hubspot-Inspired Roundup Article

Your content will perform better in search and for readers if you use a structure that mirrors the clarity of the doodles article.

Recommended Page Layout

1. Short introduction
   Explain the theme, why it matters, and what readers will see.
2. Context section
   Give a quick background, like Hubspot does by explaining what Google Doodles actually are.
3. Numbered list of examples
   Use headings and short paragraphs under each example, just like in the Doodles article.
4. Takeaways section
   Summarize what readers can learn from the entire collection.
5. Call to action
   Invite readers to explore more, comment, or apply the lessons.

Formatting Tips Borrowed from Hubspot

From the Google Doodles roundup, you can extract a set of practical formatting rules:

• Keep paragraphs short for easier scanning.
• Break long sections into lists or bullets.
• Use bold text sparingly to highlight names and dates.
• Add links that give readers deeper context.

This balance between text and structure is what makes the page readable on both desktop and mobile devices.

SEO Lessons from the Hubspot Doodles Article

Beyond fun visuals and stories, the article also reflects smart, fundamentals-based SEO practices you can adapt to your own pages.

1. Match Search Intent

Someone searching for cool Google Doodles is looking for examples, not technical documentation. The Hubspot page provides exactly that, with a clean gallery feel and light commentary.

To match intent on your content:

• Ask what a searcher actually wants to see first.
• Design your top section to deliver that quickly.
• Use additional sections for optional depth, history, or analysis.

2. Use Descriptive Headings and Alt Text

Descriptive headings help both readers and crawlers understand your structure. The same principle should apply to images you include in your own content.

For optimal SEO:

• Write headings that summarize each section, not just label it.
• Give images clear alt text that describes the picture.
• Keep language natural to avoid keyword stuffing.

3. Internal and External Links

The Hubspot example shows the value of linking to credible resources and related content. You should do the same for your own site architecture.

Consider:

• Linking to reputable external references for statistics or definitions.
• Adding internal links to relevant guides or tools, such as a marketing strategy explainer.
• Using descriptive anchor text, not generic "click here" phrases.

For instance, if you need expert consulting on digital content and strategy, you can explore this consulting resource as an example of a clear, focused service page.

Turning Inspiration from Hubspot Into Your Own Content Plan

The value of the Google Doodles roundup is not just in the nostalgia; it is in the repeatable blueprint the article offers. You can adapt the same flow to highlight industry milestones, product evolutions, design trends, or campaign examples.

Use this process as a checklist:

1. Pick a focused topic that can be illustrated with real examples.
2. Research each example and find a short, memorable story.
3. Organize them under consistent, scannable headings.
4. Layer in light commentary or insights that connect the dots.
5. Optimize headings, internal links, and structure for search.

As you build more of these curated, story-rich pages, your site gains the same type of approachable, user-first strength that makes the Hubspot Google Doodles article so compelling for marketers, designers, and everyday readers alike.