Hupspot company properties guide

Hubspot default company properties are the structured fields that store important data about the organizations in your CRM. Understanding how these properties work is essential for keeping clean data, segmenting your database, and powering automation and reporting.

This guide walks through the key default company properties, where to find them, and how to use them effectively in your daily CRM workflows.

What are Hubspot default company properties?

In the CRM, every company record is made up of properties. Default company properties are created by the system and cannot be deleted, although many can be edited and customized. These core fields help you track identity, contact details, lifecycle information, and CRM activity for each company.

You can view the full official list of default company properties on the Hubspot knowledge base page that this how‑to is based on.

How to view company properties in Hubspot

You can see and manage company properties from the CRM settings area. Follow these steps:

1. Sign in to your account and open the main navigation.
2. Go to Settings (usually the gear icon).
3. In the left sidebar, select Objects > Companies.
4. Click Properties to open the full list of company properties.
5. Use the search bar or filters to find a specific default property.

From this properties area, you can review how each default field is used and adjust settings such as which properties are shown on records or required in forms.

Core identity properties in Hubspot

Identity properties uniquely identify a company in the CRM. The most important fields include:

• Company name – The primary name associated with the organization. This appears as the main label on company records.
• Company domain name – The website domain (for example, example.com) used to automatically associate contacts and avoid duplicates.
• Company ID – A unique internal identifier generated by the system for every company record.
• HubSpot Team – The team within your account responsible for the company, useful for routing and reporting.

These fields power deduplication, record associations, and many automation rules within your CRM.

Contact and location properties for Hubspot companies

Contact and location details make it easier to segment and personalize outreach.

Standard contact details

Common default contact-related properties include:

• Phone number – The primary phone number for the company.
• Fax number – Used if your organization still relies on fax communications.
• Website URL – The main website address for the company.

Address and location details

Default address properties help with territory management and localized reporting:

• Street address – The first line of the company address.
• City – City where the company is located.
• State/Region – State, province, or region for the company.
• Postal code – ZIP or postal code.
• Country/Region – Country in which the company is based.

These fields are commonly used to build location-based lists, views, and workflows.

Lifecycle and status properties in Hubspot

Lifecycle and status properties indicate where a company stands in your process and how engaged it is with your business.

Lifecycle stage

The default Lifecycle stage property helps categorize companies along the funnel, such as:

• Subscriber
• Lead
• Marketing Qualified Lead
• Sales Qualified Lead
• Opportunity
• Customer
• Evangelist
• Other

These stages are key for reporting and automation, especially when aligning with your contact lifecycle stages.

Lead status and source properties

Additional properties describe lead progress and where the company came from:

• Lead status – Indicates follow-up status, for example New, In Progress, Open Deal, Unqualified.
• Original source – Captures the first interaction source such as Organic Search, Paid Search, Social Media, or Offline.
• Original source drill-down fields – Provide more granular source information.

These CRM properties support attribution reporting and help your teams focus on the most promising companies.

Activity and engagement properties in Hubspot

Activity properties summarize how much interaction your team and the company have had. Common examples include:

• Recent activity date – The last date any tracked activity occurred.
• Last contacted – The most recent date a user contacted the company.
• Last modified date – When the record properties were last updated.
• Number of page views – Count of tracked website visits by associated contacts.
• Number of associated contacts – How many contacts are linked to the company record.

These values are useful when building task queues, prioritizing outreach, or measuring engagement over time.

How to customize default company properties

While you cannot delete system properties, you can change how they appear and how your team uses them.

Show properties on company records

To control which fields appear in the record sidebar:

1. Go to Settings > Objects > Companies.
2. Select the Record customization or similar tab.
3. Edit the About this company section.
4. Add, remove, or reorder default properties so the most important data is visible.

This ensures users see relevant information first without having to search through all available properties.

Set required properties for creation

You can require certain default company properties whenever a new record is created. This helps maintain clean, complete data.

1. In the same company object settings, find the Create record configuration.
2. Add key default properties like Company name or Company domain name to the required list.
3. Save your configuration so users must fill those fields when adding companies.

Balancing required fields with ease of use is important. Include only the most essential properties at creation, and capture additional details later through workflows and enrichment.

Best practices for using Hubspot company properties

To get the most value from your CRM, follow these tips when working with company properties:

• Standardize data entry – Use dropdowns and predefined options where possible to avoid inconsistent values.
• Use views and filters – Build saved views based on lifecycle stage, location, or activity properties.
• Align with contact properties – Ensure company fields complement your contact property strategy so reporting stays consistent.
• Automate updates – Use workflows (if available in your subscription) to update company properties automatically from contact activity and deal changes.
• Audit regularly – Periodically check for unused or outdated values and refine your property usage.

Where to learn more about Hubspot properties

Because the platform evolves over time, always verify the latest property definitions from the official documentation. The reference page for default company properties is maintained here: Hubspot default company properties.

If you need help designing a property strategy, optimizing CRM configuration, or aligning your data model with sales and marketing processes, you can work with a consulting partner such as Consultevo.

By understanding how default company properties function and customizing them thoughtfully, you ensure your CRM remains organized, insightful, and ready to support scalable growth.

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