How to Humanize Your Brand With Hubspot-Inspired Strategies
Building a brand that feels human is easier when you study proven examples like Hubspot and apply their most effective strategies to your own marketing. This guide walks you through practical, repeatable steps to make your company feel more personal, trustworthy, and memorable.
Instead of sounding like a faceless corporation, you will learn how to show personality, speak with empathy, and create relationships that last. These approaches are based on principles showcased in the Hubspot marketing blog and can be adapted to any industry or business size.
Why Humanizing Your Brand Matters in the Hubspot Era
Buyers now expect real connection from the brands they follow. Data-driven marketing, automation, and AI tools are everywhere, but what truly stands out is a brand that feels relatable and sincere. That is why examples from Hubspot resonate with marketers and business owners.
A human brand can:
- Build faster trust with new visitors
- Increase engagement across email, social, and search
- Turn customers into advocates who share your content
- Differentiate you from competitors who still sound robotic
When you put people at the center of your strategy, your campaigns become conversations instead of broadcasts.
Defining a Human Brand Voice: Lessons from Hubspot
A human brand voice is clear, friendly, and consistent across every channel. It should feel like one helpful person speaking, not a committee. Content from Hubspot is known for being approachable and educational while still expert.
Steps to Shape a Human Voice
- Identify your core personality traits.
Choose three to five adjectives that describe how you want to sound, such as: helpful, curious, honest, practical, or playful. These traits will guide your tone the way they guide tone in many Hubspot articles.
- Write as you speak.
Use conversational language instead of jargon. Short sentences and everyday words make your brand easier to understand and more relatable.
- Clarify what you will never do.
Define off-limits behaviors: no empty buzzwords, no exaggeration, no talking down to your audience. Hubspot style content avoids hype and focuses on clarity.
- Create simple voice guidelines.
Document examples of on-voice and off-voice writing. Share this with everyone who creates content, from blog posts to support messages.
Using Storytelling to Humanize Your Brand Like Hubspot
Stories make abstract ideas real. They turn features into outcomes and data into experiences. The most effective Hubspot content often uses real-life scenarios, customer examples, and narrative hooks to keep readers engaged.
How to Tell Better Brand Stories
- Start with a relatable problem.
Describe a challenge your audience faces in concrete terms: missed leads, confusing analytics, or inconsistent messaging.
- Introduce a real character.
Focus on a specific customer, marketer, or founder. Outline their situation in a few sentences so readers can see themselves in the story.
- Walk through the turning point.
Show the decisions, tools, or frameworks that helped them move forward. This is where your product, service, or process appears naturally.
- End with measurable outcomes.
Use numbers, milestones, or clear improvements. Many Hubspot case-style pieces close with concrete results that make the story credible.
Showcasing Real People Inside and Outside Hubspot
People trust people more than logos. Highlighting the humans behind your brand helps you create the same familiarity that readers often feel with the authors and experts featured on the Hubspot blog.
Ways to Put People at the Center
- Author bylines with photos.
Include headshots and short bios for writers, strategists, and product leaders who contribute content.
- Behind-the-scenes content.
Share how you build products, run campaigns, or support customers. Simple snapshots and stories from your team can make your brand warmer.
- Customer spotlights.
Feature your customers’ businesses, not just your own successes. This creates a community feeling similar to what Hubspot fosters across its ecosystem.
- Leadership transparency.
Publish thought leadership and honest reflections from founders and executives about challenges, lessons, and industry shifts.
Hubspot-Inspired Content Principles You Can Copy
Human content is not only friendly; it is also organized, educational, and easy to scan. Many marketing teams model their structure after the best-performing Hubspot posts.
Make Content Easy to Read
- Use descriptive headings and subheadings
- Break ideas into short paragraphs
- Add bullet points and numbered lists for steps
- Highlight key phrases without overloading the reader
Focus on Helping, Not Selling
Before asking for a sale, provide real value. Answer questions, explain concepts, and offer templates or frameworks. This service-first mindset is one of the reasons Hubspot content earns trust and backlinks.
Stay Consistent Across Channels
A human brand feels the same on your website, blog, email, and social media. Reuse your voice guidelines in:
- Product descriptions
- Onboarding flows
- Support documentation
- Webinar scripts and video content
Practical Steps to Apply Hubspot-Style Humanization
Use this simple process to bring human elements into your existing marketing without starting from scratch.
- Audit your current content.
Pick 5–10 pages or posts. Mark where the tone feels stiff, overly formal, or full of jargon. Note which sections already feel human.
- Rewrite one page at a time.
Start with a high-traffic page. Add clearer headings, more direct language, and one short story or example. Use the conversational approach often seen in Hubspot guides.
- Add real people.
Introduce quotes, names, or mini case studies from team members and customers. Update images to reflect real staff rather than generic stock photos.
- Measure engagement.
Track time on page, scroll depth, form submissions, and replies to emails. Human content should boost interaction and response rates.
- Scale with a documented playbook.
Once you see what works, create a short playbook that summarizes your voice, structure, and storytelling approach. Train your team so quality stays high as you grow.
Going Beyond Hubspot: Building Your Own Human Brand System
Using Hubspot as a reference is helpful, but your ultimate goal is to develop a unique and honest identity that fits your audience. Combine these principles with your experience, culture, and customer insights.
For deeper support on implementing a long-term content and SEO strategy around a human brand, you can explore specialized consulting resources such as Consultevo. To dive further into the original ideas that inspired this guide, read the source article on the Hubspot marketing blog.
Humanizing your brand is not a one-time project. It is an ongoing commitment to treat your audience like real people, communicate with respect, and show the humans behind your business every day.
Need Help With Hubspot?
If you want expert help building, automating, or scaling your Hubspot , work with ConsultEvo, a team who has a decade of Hubspot experience.
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