Hubspot DNS setup guide

Configuring DNS correctly for Hubspot is essential when you connect a new domain or subdomain for website pages, landing pages, or other hosted content. This guide walks through required record types, how to add them with your DNS provider, and how to verify everything safely.

Understanding Hubspot DNS requirements

When you connect a domain, the platform gives you specific DNS records to add or update at your domain registrar or DNS host. These records are what point web traffic and other services to your content.

You will see different record types depending on what you are connecting. The most common record types are:

• CNAME – points a subdomain to a target host name.
• A record – points a root domain or subdomain to an IPv4 address.
• TXT record – used for domain verification or email authentication.
• MX record – used to route email for your domain.

The exact values for each record are generated during the domain connection process in your account. Always copy them directly from the interface instead of guessing or reusing older values.

Prepare before editing DNS for Hubspot

Before making any DNS changes, gather details and confirm access so you can complete the update without downtime.

• Identify which domain and subdomain you want to connect.
• Confirm who manages DNS (registrar, hosting provider, or a separate DNS service).
• Ensure you have login credentials and permission to edit records.
• Decide whether you are connecting a primary domain, a secondary domain, or a redirect domain.

It is best practice to keep another browser tab open with your DNS provider so you can copy the records from your account and paste them directly into the DNS settings.

Step-by-step: add DNS records for Hubspot

Follow these steps after you start the domain connection workflow in your account. The exact screen labels may vary by DNS provider, but the overall process is the same.

1. Copy DNS values from Hubspot

1. In your account, go to the domain connection or domains and URLs settings area.
2. Choose the type of domain you want to connect (for example, a subdomain for website pages).
3. Enter the domain or subdomain name when prompted.
4. Review the generated DNS records, including host names, record types, and target values.
5. Leave this window open so you can return and verify the connection later.

Make sure you copy each record exactly as shown, including any required punctuation, prefixes, or trailing dots if your DNS provider uses them.

2. Sign in to your DNS provider

1. Open a new tab and log in to your domain registrar or DNS hosting service.
2. Locate the DNS or zone management section for the domain you are connecting.
3. Find the existing records list. You may see A, CNAME, MX, TXT, and other records already configured.

If you are unsure which area to use, many providers label it as “DNS Management,” “Zone File,” or “Advanced DNS.”

3. Add or update CNAME records for Hubspot

Most subdomain connections use CNAME records. For each CNAME shown in your account:

1. Click to add a new record.
2. Select CNAME as the type.
3. In the host or name field, enter the subdomain portion provided (for example, www or info).
4. In the value or points-to field, paste the target host name from your domain setup screen.
5. Set the TTL (time to live) to the default value recommended by your provider, or leave it as-is unless instructed otherwise.
6. Save the record.

If a CNAME with the same host already exists, you may need to edit or remove it before adding the new value. Keep a backup of old settings if you are replacing a record that was in use.

4. Add any required A records

In some cases, you may be instructed to create an A record, especially when connecting a root domain. When you see an A record requirement in your domain setup instructions:

1. Click to add a new record.
2. Select A for the type.
3. Enter the required host value (this could be @ or the root, depending on your provider).
4. Paste the IP address provided in your domain connection instructions.
5. Save the record.

Be careful not to remove A records needed for other services, such as your primary website hosted elsewhere. If your root domain already points to a different provider, consider connecting only a subdomain instead.

5. Add TXT records for verification

TXT records are often used to verify that you own a domain. When the setup screen shows a TXT record:

1. Add a new TXT record at your DNS provider.
2. Use the host or name value exactly as shown in your account.
3. Paste the full TXT value string from the instructions.
4. Save the record.

TXT records do not affect web traffic directly, but they must match the verification code provided so the connection can be confirmed.

6. Update MX records only if instructed

MX records route email for your domain. Only adjust them if your instructions explicitly require it or if you are configuring email-related features. Changing MX records without a clear plan can disrupt email delivery. If you are unsure, consult your email administrator before making changes.

Verify DNS changes in Hubspot

After you add all required records, return to the domain connection screen in your account.

1. Click the button or link to verify the connection.
2. The system will check your DNS records and confirm which ones are correct.
3. If any records are missing or incorrect, review the error details and compare them with what you entered at your DNS provider.

DNS changes may take time to propagate. Many providers update within minutes, but in some cases it can take several hours. If verification fails immediately, wait and try again before making further edits.

Common DNS issues with Hubspot domains

Several common problems can prevent a domain from connecting correctly. Watch for these issues when reviewing your settings:

• Typographical errors – even a small mistake in the host name or value can cause verification to fail.
• Conflicting records – another CNAME or A record using the same host name can interfere with the new configuration.
• Propagation delays – your provider may require extra time before new records are visible globally.
• Incorrect record type – using an A record instead of a CNAME, or vice versa, will prevent a correct connection.

If you are not sure whether a record is live, use external DNS lookup tools to confirm what the internet currently sees for your domain.

Best practices for stable Hubspot DNS configuration

To keep your connection stable and avoid unintended downtime, follow these recommendations:

• Document each change you apply to your DNS zone.
• Avoid deleting records unless you are certain they are no longer needed.
• Keep registrar login credentials secure and limited to authorized team members.
• Review DNS after any major hosting or domain registration changes.

For more detailed, provider-specific DNS examples, review the official documentation at this Hubspot DNS records help article. It contains screenshots and steps for many popular registrars.

Where to get more help with Hubspot and DNS

If you need hands-on support planning your domain structure or migrating existing sites, consider working with a specialist familiar with DNS, analytics, and content strategy. You can find consulting and implementation help at Consultevo, which focuses on scalable, search-friendly implementations.

Once your DNS is configured and verified, monitor site performance, SSL status, and page delivery. Correctly configured records ensure that visitors reach your content reliably and that your connected tools continue to function as expected over time.

Need Help With Hubspot?

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