How to Embed a Facebook Feed on Your Website with Hubspot Tips

Using proven Hubspot style guidance, you can quickly embed a Facebook feed on your website to showcase social proof, boost engagement, and keep your content fresh without constant manual updates.

This step-by-step tutorial is based on the official Facebook Page plugin documented in the original HubSpot blog post, adapted into a clear how-to you can follow on any CMS or site builder.

Why Use Hubspot-Inspired Tactics for Facebook Feeds?

Hubspot has long emphasized using social media as part of a connected inbound marketing strategy. Embedding your Facebook feed is a practical way to support that approach.

Adding the feed to your site helps you:

• Show live updates without editing website content.
• Increase time on page with fresh, dynamic posts.
• Drive traffic from your site to your Facebook Page.
• Display social proof such as likes, comments, and shares.

Whether you use a CMS like WordPress, a marketing platform, or a custom build, the core process is the same and follows the steps outlined in the original HubSpot Facebook feed tutorial.

Hubspot Style Prerequisites Before You Start

Before you embed the Facebook feed, make sure you have the essentials ready. In true Hubspot fashion, prepare your assets first so implementation is smooth.

• A published Facebook Page, not a personal profile.
• Administrator access to that Page.
• Access to your website editor or CMS.
• Ability to paste HTML or JavaScript into your site.

Once these pieces are in place, you can generate the embed code and add it to your pages.

Step 1: Open the Official Facebook Page Plugin (Hubspot Recommended)

The Hubspot article recommends using Facebook’s own Page plugin generator. This is the safest and most up-to-date method for embedding a Facebook feed.

1. Go to Facebook’s Page Plugin configuration tool in your browser.
2. Sign into Facebook if prompted so you can access your Page details.

The plugin tool lets you configure how the feed looks and behaves before you copy any code.

Step 2: Configure Your Feed the Hubspot Way

Following a Hubspot-inspired optimization mindset, you should configure the plugin with both design and user experience in mind.

Hubspot Focus: Basic Page Settings

In the Page Plugin tool, start with the basic details:

• Facebook Page URL: Paste the URL of the Page you want to embed.
• Tabs: Typically use timeline to show recent posts.
• Width and Height: Match or complement the width of your content area or sidebar.

Try to preview how the feed will look on desktop and mobile views so it aligns with your broader Hubspot-inspired layout strategy.

Hubspot Style Display Options

Next, configure how the feed box appears:

• Use Small Header: Turn this on if you want a compact look.
• Hide Cover Photo: Toggle this if your design is minimal and you want less visual weight.
• Show Friend’s Faces: Leave this on to showcase social proof, a tactic often valued in Hubspot-style conversion design.
• Adapt to Container Width: Enable this so the feed is responsive across devices.

Make small adjustments and use the preview to confirm that the feed fits your site’s visual style.

Step 3: Generate and Copy the Embed Code

When your configuration matches your Hubspot-inspired layout guidelines, generate the code.

1. Click the button in the Page Plugin tool to generate the code snippet.
2. You will normally receive two separate pieces of code:
   • A JavaScript SDK script snippet.
   • A <div> block that defines the actual plugin.
3. Copy both pieces of code and keep them ready in a text editor if needed.

You will paste the JavaScript SDK once per site, and the plugin <div> wherever you want the feed to appear, following the same general method described in the HubSpot post.

Step 4: Add the JavaScript SDK to Your Site

Every site that displays a Facebook feed needs the SDK loaded once. Using the Hubspot best-practice mindset, place scripts in a clean and organized way.

1. Open your website template or theme file where global scripts are stored, often in the header or footer.
2. Paste the SDK script snippet right before the closing </body> tag or as recommended by your CMS.
3. Save and publish or update the template.

Once the SDK is added, you do not have to repeat this step for additional feeds on the same domain.

Step 5: Embed the Feed Where You Want It

Now you can add the Facebook feed itself to any page, post, or sidebar, applying the simple logic highlighted in the original HubSpot guide.

Hubspot Approach for Main Content Areas

1. Open the page or post editor where you want the feed.
2. Switch to the HTML or code view if you use a visual editor.
3. Paste the plugin <div> code where you want the feed to appear.
4. Update or publish the page.

View the page on the front end to confirm that the feed loads and displays correctly.

Hubspot Approach for Sidebars and Widgets

If your site uses widgets or blocks for sidebars, follow this pattern:

1. Navigate to your widget, block, or module manager.
2. Add a custom HTML or code block.
3. Paste the plugin <div> into that block.
4. Save and refresh your site to test the display.

This placement works well for blogs and resource pages, aligning with Hubspot strategies that keep social proof visible but unobtrusive.

Step 6: Test and Optimize with Hubspot-Inspired Checks

After embedding the feed, perform a series of quick tests that match the optimization mindset often championed by Hubspot content.

• Mobile responsiveness: Check on multiple devices to ensure the feed adapts to width.
• Load speed: Confirm that adding the feed does not slow your page significantly.
• Engagement paths: Make sure users can click through to your Facebook Page easily.
• Placement: Adjust the location if the feed distracts from your main call-to-action.

Revisit your analytics after a few weeks to measure whether the feed increases time on page or interactions, just as a Hubspot-style optimization process would suggest.

Advanced Hubspot Strategies: Using Multiple Feeds

You may want different Facebook feeds in different areas of your site. For example, a main Page feed on your homepage and a campaign-specific Page feed on a landing page.

• Use a unique Page URL for each embedded feed.
• Reuse the same SDK script; you do not need to duplicate it.
• Customize width, height, and tabs per placement.

This approach keeps your marketing campaigns organized in a way that aligns with Hubspot-style segmentation and targeting.

Connect Hubspot Principles with Broader Marketing Strategy

Embedding your Facebook feed is part of a larger inbound plan. To get even more from this tactic, combine it with other optimization ideas.

• Promote lead magnets in your Facebook posts that link back to landing pages.
• Highlight user-generated content and testimonials in the feed.
• Use consistent branding between your website and your Facebook Page.

If you want expert help integrating social feeds into a full marketing stack, you can work with digital optimization specialists like Consultevo to align your site structure, Facebook presence, and analytics in a way that reflects Hubspot-inspired best practices.

Next Steps After Implementing This Hubspot-Style Setup

Once your embedded Facebook feed is live and working, continue improving it with an iterative process, much like Hubspot recommends for any marketing asset.

1. Monitor engagement metrics regularly.
2. Test different feed positions on key pages.
3. Refine Facebook content to highlight offers and resources.
4. Update design settings if you change your site layout.

By following these practical steps and taking inspiration from the original HubSpot guide, you can keep your website fresh, engaging, and closely connected to your social presence.

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