How to Set Daily Email Send Limits in Hubspot

Managing outbound email volume in Hubspot is essential for protecting deliverability, preventing spam complaints, and keeping each connected inbox within safe provider limits. This guide walks you through how to configure daily send limits for connected email accounts and sequence sends inside your HubSpot settings.

Why Configure Email Send Limits in Hubspot?

Every email provider enforces sending thresholds. If you exceed those limits, you risk:

• Temporary or permanent email account suspension
• Spam folder placement and poor engagement
• Bounced emails and damaged sender reputation

By setting daily email send limits in your Hubspot account, you can:

• Cap the total number of emails sent from a connected inbox per day
• Control how many sequence emails send each day
• Distribute outreach across team inboxes more safely

These controls are configured inside the user email settings of your account and will apply to marketing-style sends from connected inboxes and sequences.

Prerequisites for Using Hubspot Email Limits

Before you can set limits, make sure the following conditions are met:

• Your personal email inbox is connected to Hubspot as a connected email account.
• You have the correct permissions to modify email and sequence settings.
• You understand your email provider’s recommended daily sending cap.

The exact safe volume depends on your provider (such as Google Workspace or Microsoft 365) and your sending history.

How to Set a Global Daily Send Limit in Hubspot

The global daily limit defines the maximum number of emails that can be sent from a single connected inbox in one day. Follow these steps:

1. Open your settings.
   In your Hubspot account, click the settings icon in the main navigation bar to open the settings area.

2. Go to General email settings.
   In the left sidebar menu, select the section related to email configuration for your user account.

3. Locate daily send limit options.
   Scroll to the email sending settings area where you can configure daily send limits for connected inboxes.

4. Set the maximum number of emails per day.
   Enter the total number of emails that this connected inbox is allowed to send each day through Hubspot tools such as sequences or one-to-one bulk actions.

5. Save your changes.
   Confirm and save the updated limit so it takes effect for all future sending activity.

Once the limit is reached for that day, Hubspot will stop sending additional emails from that connected inbox until the limit resets on the next day.

How to Set Daily Sequence Send Limits in Hubspot

In addition to a global daily cap, you can define how many sequence emails can send each day from each connected inbox. This gives more granular control for sales outreach.

Steps to Adjust Hubspot Sequence Send Limits

1. Open sequence settings.
   From your account settings, navigate to the section dedicated to sales or sequence configuration.

2. Review the daily sequence send field.
   Find the option where you can limit how many sequence emails a connected inbox can send in a 24-hour period.

3. Enter the desired sequence send cap.
   Set a reasonable number that fits within both your global daily limit and your provider’s best practices.

4. Apply and save.
   Save your changes so that all future sequence sends respect this daily cap.

If your daily sequence limit is lower than the global daily limit, sequence sends will stop once the sequence threshold is hit, even if there is remaining capacity under the global cap.

How Limits Affect Email Sending in Hubspot

When your daily sending caps are reached, Hubspot will prevent new emails from going out from that connected inbox for the rest of the day. This behavior impacts:

• Sequence steps scheduled to send later in the day
• Bulk send actions initiated from the CRM using that inbox
• Automated follow-ups configured to use the same connected account

Emails that cannot be sent due to limits may be delayed or paused until the next day, depending on how your sequences or workflows are configured.

Best Practices for Choosing Hubspot Send Limits

When you define daily caps, consider the following guidelines:

• Start conservatively. New domains and new inboxes should begin with lower volumes and scale up slowly.
• Align with provider policies. Check your mailbox provider’s current recommendations and stay comfortably below their stated thresholds.
• Monitor performance. Review open rates, reply rates, and spam complaints regularly. If you see negative trends, reduce your send limits.
• Distribute volume. Spread outreach across multiple connected inboxes instead of pushing one address to the limit each day.

Troubleshooting Hubspot Daily Send Limits

If you notice that emails are not sending as expected, work through these checks:

• Confirm that your connected inbox is still authenticated and active.
• Review both the global daily send limit and the daily sequence limit for that inbox.
• Check if the date has rolled over and limits have reset for the new day.
• Ensure no additional restrictions have been added by your email provider.

If you continue to experience issues, compare your configuration with the official documentation at this HubSpot help article and adjust your settings accordingly.

Using Hubspot Limits in a Broader Email Strategy

Daily caps are only one part of a sustainable outbound email strategy. Combine these limits with:

• Warm-up routines for new domains and inboxes
• Quality contact lists and permission-based outreach
• Personalized email copy and relevant sequences
• Routine list cleaning to remove inactive or invalid addresses

For strategic help in designing a scalable outreach program that works alongside your Hubspot configuration, you can learn more at Consultevo, which provides consulting and optimization services.

Summary: Controlling Email Volume with Hubspot

Setting daily send limits for connected email accounts allows you to keep outbound volume under control, protect deliverability, and respect provider thresholds. By combining a reasonable global daily cap with carefully tuned sequence send limits, you can run consistent, safe outreach directly from your Hubspot environment while avoiding the risks associated with oversending.

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