Customize the Analyze Tab in Hubspot

The Analyze tab in Hubspot gives you a centralized view of how your website and landing pages perform. By customizing this area, you can quickly access the metrics and reports that matter most to your marketing and web teams, without digging through multiple tools or menus.

This guide explains how the Analyze tab works, how to switch between different report types, and how to tailor the layout to your specific reporting needs.

Overview of the Hubspot Analyze Tab

In your content management tools, the Analyze tab provides high-level performance data for website and landing pages. You can quickly view traffic, engagement, submissions, and other key metrics to understand how your content is performing over time.

The Analyze tab typically includes:

• A performance summary for your selected date range
• Charts and tables for page views, sessions, and conversions
• Filters to narrow results by content type or domain
• Controls to save views and reuse reporting layouts

Instead of creating a separate dashboard, you can configure the Analyze tab itself to focus on the KPIs your team reviews each week.

Accessing the Analyze Tab in Hubspot

You can open the Analyze tab directly from the website or landing page tools in your account. This ensures the data you see is contextually relevant to the content type you are managing.

Steps to open the website Analyze tab

1. Sign in to your account.
2. Navigate to your website pages tool.
3. Select the Analyze tab at the top of the interface.

Steps to open the landing page Analyze tab

1. From the main navigation, go to your landing pages tool.
2. Click the Analyze tab in the header area.

Once open, you will see a series of reports and filters that you can configure and save as a custom view.

Key Components of the Hubspot Analyze Interface

The Analyze experience is built around modular reports that you can show, hide, or reorder. Understanding each component makes it easier to design a layout that supports your reporting workflow.

Common reporting widgets

Depending on your subscription level and tool set, you may see some or all of the following widgets:

• Traffic overview – high-level page views and sessions over your selected time frame.
• Engagement metrics – bounce rate, average time on page, and exit rate.
• Conversion summary – form submissions, new contacts, and influenced deals tied to pages.
• Top-performing pages – a table listing your highest-traffic or highest-converting pages.
• Source breakdown – performance by traffic source, such as organic search, email, or direct visits.

Each widget typically includes its own filters or options, allowing you to dig deeper into specific metrics without leaving the Analyze tab.

Filters and date ranges

At the top of the Analyze layout, you can usually adjust:

• Date range for the displayed data
• Frequency (daily, weekly, or monthly views)
• Content type or domain filters

These settings apply across most reports on the page so that you can quickly reframe your analysis using a single set of controls.

Customizing Reports in the Hubspot Analyze Tab

Customization features let you control which reports appear and how they are arranged. This turns the Analyze tab into a reusable, role-specific performance workspace.

Show or hide individual reports

You can tailor the Analyze view by deciding which reports should be visible to you or your team.

1. Open the Analyze tab for website or landing pages.
2. Locate the configuration or layout controls on the page.
3. Use the available toggles or checkboxes to enable or disable specific widgets, such as traffic, conversions, or sources.

Hiding less relevant widgets reduces clutter and makes it easier to focus on the metrics that matter most.

Reorder reports for a better workflow

Beyond visibility, the order of reports can significantly impact how you interpret data. Many Analyze layouts allow you to drag and drop widgets into a new sequence.

1. Hover your cursor over a report header.
2. Click and hold to drag the widget to a new position.
3. Release it where you want it to appear in your Analyze layout.

A common best practice is to place high-level metrics at the top and more detailed breakdowns below them.

Adjusting settings within individual reports

Within each widget, you can often refine the data view without changing the overall Analyze configuration.

• Switch between different metrics within the same report.
• Change visualization types where available.
• Apply filters for page groups, campaigns, or content tags.

These in-widget adjustments allow more granular analysis while keeping the global Analyze setup consistent for everyone using the same view.

Saving Custom Views in the Hubspot Analyze Tab

Once you have configured the Analyze layout, you can usually save it as a view so you can return to the same reporting setup later without reconfiguring everything.

Create a new custom Analyze view

1. Open the Analyze tab and apply your desired filters, visible widgets, and layout.
2. Locate the view dropdown or view management area at the top of the screen.
3. Select the option to create or save a new view.
4. Give the view a descriptive name, such as “Monthly Website Summary” or “Landing Page Conversions”.
5. Save your changes.

After saving, your new view will appear in the view selector so you can switch between different Analyze configurations based on your reporting needs.

Manage or edit existing views

As your reporting strategy evolves, you may want to update existing Analyze views instead of building new ones from scratch.

• Open a saved view from the view selector.
• Adjust visible widgets, layout, or filters as needed.
• Use the save or update option to preserve those changes.
• If available, you can duplicate a view to test new layouts without altering the original configuration.

Regularly reviewing and refining these views ensures that your Analyze workspace continues to match your current KPIs and reporting rhythm.

Best Practices for Using the Hubspot Analyze Tab

To get the most value from this reporting area, consider these practical guidelines.

Align the Analyze tab with team goals

Different roles care about different metrics. Customize the Analyze experience to match each team’s priorities.

• Marketing leaders may focus on traffic trends and lead generation.
• Content managers may want to highlight top-performing pages and engagement metrics.
• Demand generation teams may prioritize form submissions and contact creation.

Creating separate views for each group makes collaboration easier and keeps reporting conversations aligned.

Use consistent date ranges

When comparing performance across views or meetings, standardize on a few core date ranges, such as last 7 days, last 30 days, and previous month. Consistency makes your Analyze data easier to interpret and communicate.

Review your layout regularly

As campaigns change and new content types are added, revisit your Analyze configuration.

• Remove reports that are no longer part of your core KPIs.
• Add new widgets that track recently introduced goals.
• Reorder sections to put high-priority metrics at the top.

This simple maintenance keeps the Analyze tab efficient and relevant over time.

Additional Resources for Hubspot Users

To deepen your understanding of how the Analyze tab functions and which customization options are available in your specific subscription, review the official documentation provided by the platform.

You can find the original help article used as the basis for this guide here: Customize the Analyze Tab.

If you are looking for broader strategy support or implementation help around analytics, content strategy, and conversion optimization, consider working with a specialized consultancy. For example, Consultevo offers services around marketing operations, reporting, and optimization that can complement the built-in tools you use every day.

By taking full advantage of the customization options in the Analyze tab and pairing them with a consistent reporting process, you can transform raw performance metrics into actionable insights and make better decisions about your website and landing page strategy.

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