Hupspot TikTok Hashtag Guide

Marketers who follow Hubspot style best practices know that TikTok hashtags can make or break your reach. This guide walks you through a practical, data-backed process for finding, testing, and refining hashtags so your videos get discovered by the right audience.

Why Hubspot Marketers Care About TikTok Hashtags

TikTok hashtags serve as powerful discovery signals for the algorithm. Used correctly, they help categorize your content, expand visibility, and attract users who are already interested in your niche.

Following a Hubspot-like approach to social strategy, you should treat hashtags as an experiment: gather data, refine your mix, and double down on what works.

Strategic hashtags can help you:

• Increase impressions on the For You page
• Reach people beyond your existing followers
• Join trending conversations in your industry
• Validate content ideas based on existing audience demand

Core Principles from the Hubspot TikTok Hashtag Approach

The original Hubspot article on TikTok hashtags outlines several research-backed principles any brand can apply. The high-level idea: combine broad, niche, and branded tags to balance reach and relevance.

1. Use a Mix of Specific and Broad Hashtags

A Hubspot-style framework recommends blending:

• Broad hashtags: High volume, general topics (e.g., #marketing, #business).
• Niche hashtags: Focused topics that match your exact audience (e.g., #emailmarketingtips, #b2bcontent).
• Branded hashtags: A unique tag for your company, campaign, or series.

This combination helps you reach both large audiences and highly targeted viewers more likely to convert or follow.

2. Prioritize Relevance Over Volume

A common mistake is copying the biggest trending tags. The Hubspot article emphasizes that irrelevant hashtags confuse viewers and the algorithm, leading to low watch time and weak engagement.

Instead, choose hashtags that clearly describe:

• The topic of the video
• The audience you want to attract
• The problem you solve or benefit you deliver

Relevant viewers are more likely to watch longer, engage, and follow, which sends strong positive signals back to TikTok.

3. Stay Within TikTok Hashtag Limits

While TikTok allows a large character count in captions, cramming in too many hashtags can look spammy and dilute your message. The Hubspot guide suggests using a concise, intentional set.

A practical range is often:

• 3–5 primary hashtags that define the video
• 2–3 supporting or branded hashtags

This keeps your caption clean while still providing enough signals for discovery.

Step-by-Step Hubspot Style Process for TikTok Hashtags

Below is a simple, repeatable workflow inspired by the structure and research-driven mindset seen in Hubspot content.

Step 1: Define Your TikTok Content Pillars

Before chasing hashtags, clarify what you will publish regularly. Common content pillars for marketers might include:

• Quick how-to tips
• Myth-busting or “mistakes to avoid” videos
• Behind-the-scenes processes
• Case studies or mini success stories

Each pillar will have its own set of core hashtags plus variations you test over time.

Step 2: Research Hashtags Using a Hubspot-Inspired Method

The original Hubspot article recommends using native TikTok search to uncover hashtag ideas. Here is a simple method:

1. Open TikTok and type a broad term related to your niche into the search bar (for example, “marketing tips”).
2. Tap the Hashtags tab.
3. Review the list of suggested tags, noting view counts and relevance.
4. Save or document hashtags that match your audience and content pillars.

Repeat this process with several topic keywords to build a library of go-to hashtags.

Step 3: Analyze Competitor and Creator Hashtag Patterns

Hubspot-style competitive analysis focuses on learning from proven content. To do this on TikTok:

1. Identify creators and brands in your space with strong engagement.
2. Open their top-performing videos.
3. List the hashtags they use repeatedly.
4. Look for patterns: recurring niche tags, series tags, or branded tags.

These insights help you discover hashtags you may have missed in keyword-style research.

Step 4: Build Reusable Hashtag Sets

To streamline publishing, the Hubspot guide suggests creating template hashtag groups. For each content pillar, create a small library that includes:

• 2–3 broad, high-traffic hashtags
• 3–5 niche-specific hashtags
• 1–2 branded or campaign hashtags

Rotate and slightly adjust these sets as you learn which combinations consistently drive views and engagement.

Step 5: Track Performance and Iterate

A core Hubspot principle is to optimize based on data rather than assumptions. For TikTok hashtags, track:

• Views and watch time for each video
• Engagement rate (likes, comments, shares, saves)
• Follower growth after specific posts

Over time, you will see which hashtag groups correlate with stronger results. Keep the high performers, retire underperformers, and continuously test new options.

Example TikTok Hashtag Categories Based on Hubspot Research

The Hubspot article organizes TikTok hashtags into useful categories. You can adapt this structure to your own strategy.

General Marketing and Business Hashtags

• #marketing
• #digitalmarketing
• #socialmediamarketing
• #smallbusiness
• #entrepreneur

Use these to tap into broader interest while pairing them with more specific tags.

Educational and How-To Hashtags

• #howto
• #marketingtips
• #businesstips
• #contenttips
• #learnontiktok

These work well when your videos teach a clear skill or framework.

Industry- or Niche-Specific Hashtags

• #emailmarketing
• #saasmarketing
• #b2bmarketing
• #influencermarketing
• #ecommercemarketing

Choose the ones that fit your exact audience and offers.

Common TikTok Hashtag Mistakes Hubspot Warns Against

The Hubspot resource on TikTok hashtags highlights several mistakes that can limit your reach:

• Using only broad hashtags: You risk competing with millions of posts and failing to reach targeted viewers.
• Ignoring analytics: Posting without reviewing performance data makes it hard to improve your strategy.
• Copying irrelevant trends: Jumping on hashtags unrelated to your brand or video topic confuses your audience.
• Overstuffing captions: Long strings of hashtags look spammy and can lower engagement.

Avoiding these pitfalls will help you maintain a professional, focused presence.

Additional Resources for a Hubspot-Level TikTok Strategy

To dig deeper into the original recommendations and example hashtag lists, review the full Hubspot article on best TikTok hashtags here: Hubspot TikTok Hashtag Guide.

If you want expert help building a broader marketing system around your TikTok content, you can also explore strategic consulting services available at Consultevo.

Putting the Hubspot TikTok Hashtag Method into Action

To summarize the Hubspot-inspired process:

1. Clarify your content pillars and audience.
2. Research hashtags with TikTok search and competitors.
3. Build small, reusable hashtag groups for each pillar.
4. Test different combinations and monitor performance.
5. Iterate based on data and keep refining over time.

By following this structured, evidence-based approach, you will move beyond random hashtag use and toward a scalable TikTok strategy that supports real marketing goals.