Hubspot Guide to Publishing High-Performing LinkedIn Articles
Using a Hubspot inspired approach to LinkedIn publishing helps you turn occasional posts into a consistent, strategic content engine that builds authority and drives business results.
Why a Hubspot Style Strategy Works on LinkedIn
Long-form content on LinkedIn can reach new audiences, strengthen your personal brand, and nurture leads over time.
A structured, repeatable framework similar to what Hubspot uses for blog content makes it easier to:
- Plan topics that align with your audience's pain points
- Write articles people actually finish and share
- Optimize for both readers and search engines
- Measure and improve your results over time
The following steps adapt proven blogging best practices directly to LinkedIn's publishing platform.
Preparing to Publish Articles the Hubspot Way
Before you write, clarify your goals and who you want to reach. This foundational work will make every article more focused and effective.
Define Your Objective
Decide what success looks like for your LinkedIn publishing efforts. For example, you might aim to:
- Generate qualified leads
- Establish thought leadership in a niche
- Drive traffic to a landing page or website
- Support a product launch or service offering
Align each article with a specific objective instead of publishing at random.
Know Your Target Reader
Borrowing a common Hubspot technique, start with a clear persona. Ask:
- What role and seniority does this person have?
- What problems or challenges keep them stuck?
- What outcomes are they trying to achieve?
- What jargon or language do they use daily?
Write directly to this persona so your content feels immediately relevant.
Step-by-Step: How to Publish a LinkedIn Article
LinkedIn's article tool is simple, but small details can dramatically change your reach and engagement.
1. Access LinkedIn's Publishing Tool
- Log into your LinkedIn account.
- On the home feed, click the "Write article" button (usually under the post composer).
- Choose whether you're publishing from your personal profile or a company page.
Using a personal profile often drives more visibility, especially for thought leadership pieces, while company pages suit brand-driven content.
2. Craft a Compelling, Clear Headline
Following a Hubspot style editorial approach, aim for headlines that are specific and benefit-driven. Strong examples include:
- "7 Mistakes Marketers Make With LinkedIn Articles"
- "How to Turn One Webinar Into 5 High-Performing LinkedIn Posts"
- "A Simple Framework for B2B Thought Leadership on LinkedIn"
Make sure your headline promises a concrete result or insight, not just a vague topic.
3. Structure the Body for Readability
Online readers skim first, then decide whether to commit. Use formatting that encourages them to stay.
- Short paragraphs: 1–3 sentences each.
- Subheadings: Break the article into clear sections.
- Bulleted and numbered lists: Highlight key frameworks and steps.
- Bold text: Emphasize crucial phrases or takeaways.
A structure influenced by Hubspot's blog format typically includes:
- Hook: A relatable problem or strong statement.
- Context: Why the topic matters now.
- Framework or steps: Actionable guidance.
- Examples: Concrete illustrations or scenarios.
- Next steps: Clear actions for the reader.
4. Add Visuals to Support Your Message
Images help your article stand out in the feed and make complex concepts easier to understand.
- Use a strong cover image that reflects the article's topic.
- Embed screenshots, charts, or diagrams where relevant.
- Ensure all visuals are high-quality and legible on mobile devices.
Treat visuals as part of the story, not just decoration.
5. Include Strategic Links and CTAs
Thoughtful calls-to-action guide readers to the next step without feeling salesy.
- Link to a deeper resource, such as a guide or webinar.
- Invite readers to comment with their experiences or questions.
- Suggest they follow you for more insights on a specific topic.
You can also direct readers to specialized resources. For instance, for advanced consulting and growth support you may refer them to Consultevo. When discussing LinkedIn content strategy foundations, referencing in-depth articles such as this LinkedIn publishing guide adds credibility and context.
Hubspot Inspired Content Ideas for LinkedIn
To maintain consistency, build an editorial calendar with recurring themes. Here are ideas that mirror a Hubspot style content mix:
- How-to tutorials: Step-by-step guides for solving common problems.
- Data-backed insights: Share benchmarks, research, or survey results.
- Case studies: Walk through a real scenario, challenge, and outcome.
- Opinion pieces: Provide a clear, well-argued stance on a trend.
- Frameworks and templates: Offer repeatable systems readers can adapt.
Repurpose existing content into LinkedIn-native articles to extend the life of your best ideas.
Optimizing LinkedIn Articles with a Hubspot SEO Mindset
While LinkedIn is not a traditional blog, basic SEO thinking still improves discoverability.
Research and Use the Right Keywords
Before writing, list phrases your audience might type into search bars, such as:
- "LinkedIn content strategy"
- "B2B lead generation on LinkedIn"
- "social selling examples"
Integrate these naturally into your headline, introduction, subheadings, and conclusion.
Focus on Search Intent
Hubspot style SEO emphasizes aligning content with user intent. For each article, decide whether you're targeting:
- Informational intent: Readers want to learn something.
- Navigational intent: Readers are trying to reach a known brand or page.
- Transactional intent: Readers are close to making a purchase decision.
Match your angle, examples, and call-to-action to that intent.
Make Articles Skimmable and Shareable
LinkedIn's algorithm favors engagement. To increase it:
- Use descriptive subheads that summarize each section.
- Front-load value in the first 2–3 paragraphs.
- End with a clear takeaway readers can quickly reshare or quote.
This approach makes it easier for busy professionals to extract value and pass your content along.
Promoting and Measuring Your LinkedIn Articles
Publishing is only half the work. A Hubspot style mindset treats promotion and analysis as part of the same process.
Promote Each Article Intentionally
- Share the article in a short newsfeed post with a strong hook.
- Tag relevant people or companies when appropriate.
- Reshare key sections as standalone posts that link back to the original article.
- Include the article in your newsletter or email nurture sequences.
Space out promotional posts over several days or weeks to reach more of your network.
Track Performance and Iterate
Review performance metrics within LinkedIn analytics, such as:
- Views and unique readers
- Average read time
- Reactions, comments, and shares
- Profile visits and connection requests after publication
Look for patterns in topics, headlines, and formats that generate the strongest engagement. Refine your editorial calendar accordingly.
Bringing a Hubspot Mindset to Your LinkedIn Content
You do not need a large team to apply a Hubspot inspired approach to LinkedIn publishing. Start with clear goals, a simple editorial plan, and a repeatable structure for every article.
Over time, your library of LinkedIn articles can become a powerful asset—showcasing expertise, building trust, and supporting your broader marketing strategy across channels.
Need Help With Hubspot?
If you want expert help building, automating, or scaling your Hubspot , work with ConsultEvo, a team who has a decade of Hubspot experience.
“`
