Hupspot Guide to WordPress Blocks

If you build marketing sites or blogs with WordPress, you can borrow the flexibility and structure marketers love in Hubspot by creating your own custom blocks. Custom blocks let you design repeatable, on-brand sections that editors can reuse without touching code.

This guide walks through how to plan, create, and optimize WordPress custom blocks using a process inspired by the clarity and usability you see in Hubspot-style content tools.

What Are Custom WordPress Blocks?

In the Gutenberg editor, blocks are the basic building units of a page or post. A custom block is a tailored component you or your developers create for specific use cases, such as:

• Feature grids or product highlights
• Pricing tables and comparison layouts
• Testimonials and case study callouts
• Hero sections with background images

These blocks show up in the editor alongside core WordPress blocks and can be configured via simple options so non-technical users can assemble pages quickly, similar to how a marketer might work in a Hubspot content editor.

Why Marketers Using Hubspot Love Custom Blocks

Teams that work with Hubspot and WordPress together benefit from custom blocks because they bring a similar level of structure and guardrails to the CMS experience. Some advantages include:

• Brand consistency: Lock in colors, typography, and spacing.
• Speed: Editors drag, drop, and fill in fields instead of redesigning layouts.
• Fewer errors: Content teams stay within predefined options.
• Scalability: Reuse the same component across dozens of landing pages.

By designing blocks with clear labels and logical settings, you can make WordPress feel much closer to the guided workflows that Hubspot users are used to.

Planning Hubspot-Style WordPress Blocks

Before writing any code, define what each block should do for your site and how it should feel for editors who might also work inside Hubspot daily.

1. Identify Reusable Layouts

Review your existing pages and list sections that repeat often. Common candidates include:

• Hero sections with headline, subheading, and button
• Three-column feature rows with icons
• Testimonials with avatar, name, and quote
• Call-to-action banners

Each of these can become a focused, reusable block.

2. Define Editor-Friendly Fields

For every planned block, write out the fields an editor should see, using simple labels like:

• Headline text
• Body text
• Primary button label
• Primary button URL
• Background image
• Theme (light or dark)

Avoid exposing technical settings. Keep the interface as clean as the typical marketing forms you see in Hubspot.

3. Capture Brand and Layout Rules

Next, list the visual rules the block must follow:

• Maximum line length for text
• Allowed color variants
• Mobile stacking behavior
• Animation or hover states

Hard-code these into the block whenever possible so content editors cannot accidentally break the design.

Technical Steps to Create a Custom Block

The source article from HubSpot’s website explains how to create custom blocks from a developer perspective. Here is a simplified version of the process tailored to teams that want a polished, Hubspot-like editing experience.

Step 1: Set Up Your Development Environment

1. Make sure you are running a modern version of WordPress with the block editor enabled.
2. Install Node.js and npm on your development machine.
3. Create or use an existing custom plugin to register your blocks.

Keeping blocks in a plugin instead of a theme makes them portable across redesigns, a best practice for growing organizations that also rely on Hubspot for long-term marketing campaigns.

Step 2: Register the Block

Use register_block_type in PHP or a block.json configuration to define:

• Block name and title
• Category and icon
• Attributes (fields the editor can edit)
• Editor script and style files
• Front-end rendering callback if needed

Choose titles and descriptions that are obvious to non-developers. For example, instead of “three-column-layout,” call it “Three Column Feature Section (Marketing).” This simple naming approach reflects the clarity marketers expect from tools like Hubspot.

Step 3: Build the Edit Component

Using React (JSX) and WordPress block APIs, create an edit component that:

• Renders form controls for each attribute
• Shows a live preview as fields change
• Groups related fields logically (for example, content vs. style)

Consider how a Hubspot user would expect to work: organize fields into small logical sections, and avoid burying critical settings deep in advanced panels.

Step 4: Style the Block

Add CSS or Sass that implements your brand system:

• Typography scale
• Spacing and padding rules
• Color tokens for backgrounds and buttons
• Responsive breakpoints for mobile and tablet

Keep your classes modular so the same system can support new blocks later, mirroring how content modules stay consistent in a mature Hubspot setup.

Step 5: Test Editing and Reusability

Before launch, test the block with actual editors, especially those familiar with Hubspot landing pages. Have them:

• Create a new page and insert the custom block
• Fill in all fields with real content
• Save and reuse blocks across multiple posts
• Adjust settings for mobile previews

Collect feedback about confusing labels or missing options, then refine the block to keep the authoring experience smooth.

Best Practices for Hubspot-Focused Teams

If your organization uses both WordPress and Hubspot, align your systems so content teams move between them with minimal friction.

Match Content Models Across Systems

Whenever possible, design WordPress blocks that mirror the fields and concepts used in your Hubspot templates and modules. For example:

• Use similar names for hero sections and CTAs.
• Align color scheme options.
• Keep button behavior consistent.

This makes training easier and reduces mistakes when campaigns span multiple platforms.

Standardize Components With a Design System

Document each block in your design system: purpose, fields, and usage guidelines. Share this alongside your Hubspot modules documentation so marketing, design, and development teams stay aligned.

Monitor Performance and Iterate

Use analytics and A/B testing tools to see which block layouts convert best. Winning layouts in WordPress can inspire updated modules or templates inside Hubspot, and vice versa.

Further Learning and Helpful Resources

To dive deeper into the technical details of building custom blocks, refer to the original tutorial hosted on the HubSpot blog here: Custom Blocks in WordPress. It covers code-level examples, registration patterns, and additional considerations for modern block development.

If you need expert help aligning WordPress custom blocks with your broader funnel strategy and Hubspot setup, you can learn more about consulting services at Consultevo.

Conclusion: Make WordPress Feel Like Hubspot

Thoughtfully designed custom blocks transform WordPress from a generic editor into a focused marketing tool. By modeling your block layouts, field structures, and naming conventions on the user-friendly patterns common in Hubspot, you empower your content team to work faster and keep every page on brand.

Invest a bit of development time upfront to create blocks for your core layouts, test them with real marketers, and continuously refine them. Over time, you will build a library of reliable components that make creating high-converting pages in WordPress feel just as guided and intuitive as publishing inside Hubspot.

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