How Hubspot Tests if You Can Spot AI Content

Hubspot created an interactive real-or-AI quiz that challenges marketers to tell human-written content from AI-generated text, and this guide walks you through how to use that experiment to sharpen your own detection skills.

The original blog post presents multiple short passages and asks you to choose whether each one was written by a person or generated by an AI model. Beyond being a fun challenge, it is a practical way to understand how synthetic text looks and feels in real marketing scenarios.

What the Hubspot Real-or-AI Quiz Is

The quiz on the Hubspot blog is designed as a learning tool, not just a game. It uses a series of short excerpts that cover a range of tones and structures, from conversational social posts to more polished marketing copy.

For each passage, you are prompted to guess whether it is:

• Written by a human author
• Generated fully by an AI system

After you answer, the page reveals the correct source and provides a short explanation. Over time, these explanations help you notice patterns that can signal AI authorship, such as repetitiveness or lack of specific detail.

The goal is to help marketers, writers, and content strategists gain intuition about the strengths and weaknesses of machine-written content so they can use AI responsibly in their own work.

How to Use the Hubspot Quiz Step by Step

Here is a simple process you can follow when you open the original experiment on the Hubspot site.

1. Visit the original quiz
   Open the Hubspot real-or-AI quiz in your browser to see the full interactive experience.

2. Read each passage slowly
   Before you guess, read each example at least twice. Pay attention to clarity, structure, and any awkward phrasing.

3. Look for common AI signals
   Note whether the text:

   • Repeats phrases or ideas too often
   • Avoids concrete numbers, dates, or names
   • Feels generic or overly balanced in tone

4. Make your guess
   Choose human or AI based on your observations, then submit your answer to see whether you were correct.

5. Study the explanation
   Read the feedback that appears after each question and compare it with your reasoning.

6. Track your score
   Keep a simple tally of how many you get right. This helps you see whether your instincts improve as you move through the quiz.

Key Lessons from the Hubspot Experiment

When you progress through the real-or-AI experience, certain insights begin to appear repeatedly. The Hubspot format makes these lessons memorable because you see them in context, not as abstract rules.

Hubspot Insights on Human vs AI Writing

Patterns that commonly emerge include:

• Humans add imperfections: Typos, uneven sentence length, and slightly messy structure can be a sign of real authorship.
• AI tends to over-explain: Synthetic text often circles the same idea with multiple similar sentences.
• Specificity is powerful: Concrete examples, personal anecdotes, and brand details usually come from humans, not generic models.
• AI stays very polite and neutral: Many systems avoid strong opinions, sharp humor, or bold claims.

By seeing these features side by side in the Hubspot quiz, you gain a quick mental checklist you can bring back to your everyday content review process.

How the Hubspot Quiz Helps Marketers

For marketing teams that already rely on AI tools, the experiment demonstrates how easily machine-generated passages can blend in with human work if you are not paying attention. It highlights why strong editorial standards still matter.

You can use the experience to:

• Train new hires to review copy with a critical eye
• Educate stakeholders on the limits of automation
• Develop internal guidelines on when AI is acceptable
• Improve your own judgment before publishing AI-assisted drafts

Applying Hubspot-Style Checks to Your Own Content

You do not need an interactive quiz each time you review a blog post. Instead, you can recreate the logic of the Hubspot experiment in your normal editorial workflow.

A Quick Review Framework Inspired by Hubspot

When you review a piece of content that may involve AI assistance, run through this short checklist:

1. Scan for clarity
   Is the main idea expressed in a simple, direct way, or does the text feel padded with filler sentences?

2. Check for depth
   Does the content provide real examples, data, or expert insight, or is it mostly surface-level description?

3. Look for voice
   Does the writing match your brand tone, with distinctive phrasing and point of view, or does it sound like a default template?

4. Identify repetition
   Are key phrases repeated in close proximity, especially in ways that do not add value?

5. Verify facts
   Any claims, statistics, and product details should be cross-checked against reliable sources.

Using this framework, you can turn the playful approach that Hubspot showcases into a repeatable editorial habit.

Improving Your AI Strategy Beyond the Hubspot Quiz

The experiment is a starting point for deeper discussions about creative work, automation, and quality. After you have completed the quiz, it helps to translate your observations into concrete team policies.

Consider documenting guidelines like:

• Which content types may use AI support
• What kind of human review is always required
• How you will disclose AI assistance, if applicable
• What quality thresholds must be met before publishing

If you want professional help in building a sustainable AI and SEO content strategy, you can consult specialists such as Consultevo, who focus on digital growth and search optimization.

Why the Hubspot Experiment Matters for the Future of Content

As AI systems continue to improve, it will be even harder to see where human creativity ends and machine suggestions begin. The Hubspot real-or-AI quiz is valuable because it encourages marketers to stay curious and analytical instead of blindly trusting any single tool.

By practicing with real examples, learning from your mistakes, and refining your editorial instincts, you build a durable advantage: you can leverage automation while still protecting authenticity, brand trust, and reader value.

Use the lessons from the Hubspot experiment as an ongoing reference point whenever you design new workflows, adopt new writing tools, or audit the quality of your existing content library.