Hubspot Guide: How to Set Up a Pinterest Business Account
Pinterest launched dedicated business accounts, and this Hubspot-inspired guide walks you step by step through converting or creating a profile, verifying your website, and optimizing your presence for marketing success.
Why Pinterest Business Accounts Matter for Hubspot-Style Marketers
A personal Pinterest profile is fine for casual pinning, but a business account unlocks features that marketers expect from a professional platform.
With a business account you gain:
- Access to Pinterest analytics and insights
- Clear separation between personal and brand activity
- The ability to use your brand name instead of a first and last name
- Tools that support long-term inbound marketing strategies popularized by Hubspot methods
If you already pin your content or products, converting to a business account is the logical next step.
Hubspot-Inspired Prep Work Before You Start
Before you dive into the actual setup process, gather a few essentials to keep the workflow smooth.
- Your official business name and a short brand description
- A profile image or logo sized to work well as a square avatar
- Your website URL and access to its HTML or CMS settings
- Logins for your existing Pinterest account (if you already have one)
This mirrors the standard Hubspot approach: prepare key assets first, then optimize each touchpoint as you go.
How to Convert an Existing Pinterest Profile to a Business Account
If you already use Pinterest for your brand, conversion is the fastest option.
Step 1: Access the Official Pinterest Business Conversion Page
Go to the official Pinterest business conversion flow provided on their site. If you are already logged in, Pinterest will recognize your profile and guide you through the process.
You can review the original walkthrough here: Pinterest business account how-to.
Step 2: Confirm You Are a Business
Pinterest will ask you to confirm that your account is being used for a business, brand, or organization rather than personal use. This is part of their Business Terms of Service.
Select the option that best describes your organization, such as:
- Professional services
- Retail or eCommerce
- Media or publisher
- Nonprofit
Step 3: Update Your Profile Details
Next, you will be prompted to adjust standard profile details so they match your business identity.
- Business name: Enter your full brand name rather than a first and last name.
- Username: If needed, update it to be consistent with your brand handles on other channels.
- Profile picture: Upload a clear logo or professional image.
- About section: Add a concise description that aligns with your broader content strategy, similar to how Hubspot recommends using clear positioning statements.
- Website URL: Add the main domain where you publish content or sell products.
Step 4: Accept Pinterest’s Business Terms
To complete the conversion, you must agree to Pinterest’s Business Terms of Service. Read through the conditions, then check the box to accept and submit the form.
Once submitted, Pinterest converts your existing profile to a business account while preserving your pins, boards, and followers.
How to Create a New Pinterest Business Account from Scratch
If you do not already have a profile tied to your brand, you can create a separate business account specifically for marketing.
Step 1: Start a New Business Account
Visit Pinterest and choose the option to create a new account. When prompted, select that you are signing up as a business rather than an individual.
Enter basic information such as:
- Business email address
- Secure password
- Business name
- Primary country and language
Step 2: Fill Out Your Business Profile
Pinterest will ask for additional profile details that help them understand who you are and what content you will share.
Best practices inspired by Hubspot-style optimization include:
- Using a short, descriptive tagline in your bio that mentions your core service or industry.
- Selecting a business category that matches your niche.
- Uploading a recognizable logo so your brand appears consistent across platforms.
Step 3: Confirm Your Website
Add your primary website URL to your profile so you can later verify ownership and gain access to more robust analytics.
Hubspot-Level Optimization: Verifying Your Website on Pinterest
Website verification is a crucial step if you care about metrics, attribution, and trust signals across your digital ecosystem.
Step 1: Get the Verification Meta Tag
Inside your Pinterest settings, navigate to the section that allows you to confirm your website. Pinterest will provide an HTML meta tag unique to your domain.
Copy this meta tag exactly as shown.
Step 2: Add the Meta Tag to Your Website
You can add the tag in several ways:
- Direct HTML access: Paste the meta tag into the <head> section of your homepage.
- CMS integration: If you are using a platform like WordPress, use your theme settings or a header injection plugin.
- Tag manager: Insert the code through a tag management system if supported.
The method you choose should follow your existing workflow, just as Hubspot encourages alignment between tools and processes.
Step 3: Confirm in Pinterest
After you save and publish changes on your website, return to Pinterest and click the button to complete verification. Pinterest checks your domain for the meta tag and, once detected, marks your site as confirmed.
When verification succeeds, you may see your profile picture appear next to content from your domain, and you gain deeper analytics on pins saved from your site.
Hubspot-Inspired Tips to Optimize Your Pinterest Business Profile
Once your business account is live and your site is verified, continue optimizing in line with inbound principles.
Clarify Your Brand Positioning
Use your bio to state exactly who you help and how you help them. Make it easy for visitors to understand why your boards and pins matter to them.
Organize Boards Around Buyer Interests
Instead of random collections, structure boards around themes that match your audience’s pains and goals.
- Educational how-to boards
- Inspiration or idea boards
- Product or feature boards
- Case study or success story boards
This mirrors the content mapping approach common in Hubspot-style strategies.
Use High-Quality, Vertical Images
Pinterest favors tall, visually engaging images. Ensure your pins are:
- Clear and high resolution
- On-brand in terms of colors and fonts
- Accompanied by descriptive text overlays where relevant
Write Descriptive Pin Text
Each pin should include a keyword-focused description and a clear call to action. Explain what users will get when they click through, and connect the pin to a relevant landing page or blog post.
Align Pinterest With a Broader Hubspot-Style Marketing Stack
Pinterest works best when integrated into a full digital strategy.
- Use UTM parameters to track traffic from pins in analytics tools.
- Link pins to landing pages, eBooks, or blog posts that continue the story.
- Align pin topics with your editorial calendar so campaigns are consistent.
For more help building an integrated approach, you can explore consulting resources such as Consultevo, which focuses on digital growth and optimization.
Next Steps: Grow With a Pinterest Business Account
With your business account set up, website verified, and profile optimized, you are ready to use Pinterest as a serious marketing channel. Treat your boards and pins like any other strategic content asset: plan them around your audience, measure performance, and refine over time, just as Hubspot-style inbound frameworks recommend.
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