Secure SCIM User Provisioning for Hubspot via Google Workspace

Connecting Google Workspace SCIM provisioning to Hubspot lets you automate user creation, updates, and deactivation while keeping access secure and centralized under your identity provider.

This step-by-step guide walks through enabling SCIM on both platforms, assigning users and groups, and verifying that data syncs correctly between Google and your Hubspot account.

What You Need Before Connecting Google and Hubspot

Before you start, make sure your environment supports SCIM provisioning and SSO between Google and Hubspot.

• Administrator access to Google Workspace Admin Console.
• Super admin or account admin permissions in your Hubspot account.
• A Hubspot subscription that supports SSO and SCIM (typically Enterprise tiers).
• Existing SAML SSO connection between Google Workspace and Hubspot, or readiness to configure it in parallel.

Enable SCIM Provisioning in Hubspot

The first major step is to enable and configure SCIM in your Hubspot account so it can accept provisioning calls from Google Workspace.

1. Sign in as an admin and navigate to your Hubspot account settings.

2. Open the section related to security, authentication, or login (depending on your subscription and navigation layout).

3. Locate the SCIM or user provisioning settings.

4. Enable SCIM and note any URLs, bearer tokens, or unique identifiers that Hubspot provides for the integration. These details will be entered in Google Workspace later.

Keep these SCIM configuration values secure, as they allow your identity provider to manage users in Hubspot.

Set Up the Google App for Hubspot SCIM

Next, configure the corresponding application in the Google Workspace Admin Console so that Google can provision users to Hubspot using SCIM.

1. Open the Google Admin Console and sign in with an administrator account.

2. Navigate to Apps > Web and mobile apps.

3. Search for your existing SAML app for Hubspot, or create a new app that will handle both SSO and SCIM.

4. Open the app configuration and go to the Provisioning or SCIM section.

5. Enter the SCIM endpoint URL and authorization token that you copied from Hubspot.

6. Save the configuration, then test the connection to confirm Google can reach Hubspot over SCIM.

If the connection test fails, verify that the endpoint URL, token, and any required headers exactly match the values from your Hubspot configuration page.

Map User Attributes Between Google and Hubspot

Accurate attribute mapping ensures that user profiles in Google correctly appear in Hubspot.

1. In the Google SCIM provisioning settings for your Hubspot app, open the User Attributes or Attribute Mapping section.

2. Confirm that the following core attributes are mapped:

   • Primary email address
   • First name
   • Last name
   • Display name (if applicable)

3. Verify that the email attribute used in Google matches the login identifier used in Hubspot.

4. Optionally map additional profile fields (for example, job title or department) if supported and needed for reporting or permissions.

After you complete attribute mapping, save the changes and re-run a connection or test sync if the console offers that option.

Assign Users and Groups to the Hubspot SCIM App

Once SCIM connectivity is active, choose which users and groups in Google Workspace should be provisioned into Hubspot.

1. In the Google Admin Console, open the Hubspot SCIM / SSO app.

2. Go to the Users or Access section.

3. Decide whether you will assign individual users or entire groups to the Hubspot app.

4. Assign the appropriate users or groups who should have access to Hubspot.

5. Save your assignments to start provisioning.

When users are assigned, Google Workspace will begin to create and update accounts in Hubspot based on the SCIM configuration and attribute mapping you set earlier.

Understand How SCIM Sync Works for Hubspot

With SCIM configured, changes in Google flow automatically to Hubspot.

• New users: When a user is assigned to the application in Google, a corresponding account is created in Hubspot.
• Profile updates: Changes to mapped attributes in Google (for example, name updates) are pushed to Hubspot on the next sync.
• Deactivation: When a user is removed from the app, or their account is suspended in Google, they are typically deactivated in Hubspot so they can no longer sign in.

SCIM does not normally remove historical data such as owned records; instead, it focuses on access and identity state.

Verify and Troubleshoot Hubspot SCIM Provisioning

After the initial setup, verify that provisioning to Hubspot is functioning as expected and troubleshoot any errors that appear.

1. Create or select a test user in Google Workspace and assign them to the Hubspot app.

2. Wait for the provisioning interval, then sign in to your Hubspot account as an admin and check the user list.

3. Confirm that the test user appears with correct email, name, and any other mapped fields.

4. Remove the test user from the application in Google and confirm that the account becomes deactivated in Hubspot.

Common Issues with Hubspot SCIM

If provisioning does not work as expected, review these frequent issues:

• Invalid SCIM token or URL: Double-check the values copied from Hubspot into Google.
• Email mismatch: Ensure the same email address format is used as the unique identifier in both systems.
• Missing mandatory attributes: Confirm that all required user fields specified by Hubspot are mapped and populated.
• Insufficient permissions: Make sure the admin accounts in both Google and Hubspot have full rights to configure provisioning.

For detailed, product-specific error codes and configuration screenshots, refer directly to the official documentation at Hubspot Google SCIM provisioning help.

Maintain and Optimize Your Hubspot SCIM Integration

After your integration is live, ongoing maintenance helps keep user data accurate and access secure.

• Regularly review which groups are assigned to Hubspot in Google.
• Audit deactivated users in Hubspot to verify that former employees no longer have access.
• Update attribute mappings if your organization adds new profile fields or reorganizes departments.
• Periodically test a new user to confirm provisioning still works after any major change.

For broader CRM strategy, security reviews, and integration best practices that complement your Hubspot setup, consider consulting experienced specialists such as Consultevo.

Next Steps for Administrators Using Hubspot

By connecting Google Workspace SCIM provisioning to Hubspot, you centralize identity management and reduce manual account work. With the integration in place, your IT and security teams can focus on refining permissions, auditing access, and aligning user roles with internal policies, while new employees are automatically granted the correct level of access as soon as they are added in Google.

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