Hubspot Guide to Passing the Google Ads Certification

The Hubspot blog breaks down exactly how to prepare for and pass the Google Ads certification exam, and you can use its structure as a practical roadmap. This guide distills the key lessons, tools, and steps so you can study efficiently, build real campaign skills, and earn a credential that actually helps your marketing career.

Why the Google Ads Certification Still Matters for Hubspot Users

The Google Ads certification shows you understand the core concepts behind search, display, and video advertising. For marketers working with Hubspot, it helps you connect ad campaigns to lead generation, nurturing, and revenue reporting in a more strategic way.

According to the original Hubspot article, the certification is useful because it:

• Signals to employers that you know how to structure and optimize campaigns.
• Gives freelancers and agencies a recognized credential to show clients.
• Encourages you to learn the latest Google Ads best practices instead of relying on guesswork.
• Pairs well with CRM and automation platforms like Hubspot to prove end‑to‑end skills.

Overview of the Google Ads Certification Exams

The Hubspot blog explains that the certification now lives inside the Google Skillshop platform. Instead of one single test, you choose product‑specific exams that match your goals.

Core Google Ads Certification Tracks

Within Skillshop you can pursue certifications in areas such as:

• Google Ads Search
• Google Ads Display
• Google Ads Video
• Shopping Ads
• Apps
• Measurement

The Hubspot article recommends starting with the Search certification if you are new to paid ads, because search is often the foundation of many performance marketing strategies.

Exam Format and Requirements from the Hubspot Breakdown

Drawing from the Hubspot walkthrough of Skillshop, the typical structure looks like this:

• Timed exams with a fixed number of questions.
• Multiple‑choice and scenario‑based items.
• A minimum passing score requirement.
• Retakes allowed after a cooling‑off period if you do not pass.

When you pass, your Google Ads certification is valid for a limited period, after which you must re‑certify to keep your credential current.

Step‑by‑Step Study Plan Inspired by the Hubspot Blog

The Hubspot article emphasizes a focused, step‑driven approach instead of cramming. Use the outline below as a simple blueprint.

Step 1: Create Your Skillshop Account

1. Visit Google Skillshop and sign in with your Google account.
2. Navigate to the Google Ads section.
3. Choose the certification exam that matches your role and goals.

The Hubspot walkthrough notes that this account keeps track of your progress, courses, and current status for each exam.

Step 2: Follow the Recommended Learning Paths

From the certification page, Skillshop provides official learning paths. The Hubspot blog suggests you:

• Complete the lessons in order, because concepts build on one another.
• Use the built‑in practice questions to check understanding.
• Bookmark modules you need to revisit before exam day.

If you also manage campaigns in platforms like Hubspot, keep an eye out for lessons that relate directly to tracking, conversions, and reporting, because those skills help you connect ads to CRM data.

Step 3: Practice in a Live Google Ads Account

The Hubspot article stresses that hands‑on work is essential. You learn faster by doing than by reading alone.

While you study, log into an actual Google Ads account and:

• Explore the interface and campaign structure.
• Create mock campaigns, ad groups, and ads.
• Experiment with keyword match types and negative keywords.
• Review performance reports to understand key metrics.

Pair this with any CRM or marketing automation system you use, such as Hubspot, so you can see how leads and customers flow from ad click to closed deal.

Step 4: Review Tracking, Conversion, and Measurement Concepts

Based on the Hubspot article’s focus, you should pay special attention to:

• How conversion tracking works in Google Ads.
• Attribution models and how they influence reported results.
• Key metrics such as CTR, CPC, CPA, ROAS, and conversion rate.
• Linking Google Ads with Google Analytics for deeper insights.

Solid measurement knowledge not only helps you pass the exam, it also makes your campaigns more profitable and easier to justify to stakeholders.

Step 5: Schedule and Take the Exam with Confidence

Once you have completed the learning path and practiced in a live account, follow the Hubspot blog’s advice and avoid last‑minute cramming. Instead:

• Revisit tricky modules and your notes.
• Answer a set of practice questions in one sitting.
• Choose a quiet time for the exam to avoid distractions.
• Read every question carefully before answering.

Remember that you can attempt the certification again if needed, so focus on learning the material thoroughly, not just on rushing to a passing score.

How Hubspot Skills Complement Your Google Ads Certification

The original Hubspot guide explains that the certification is one part of a broader skill set. When you combine ad knowledge with CRM and content strategy, your value as a marketer increases significantly.

Connecting Ads to the Hubspot CRM

With a tool like Hubspot, you can:

• Capture leads from Google Ads directly into the CRM.
• Use lead scoring to prioritize ad‑generated contacts.
• Build automated workflows that nurture new leads.
• Attribute revenue back to specific campaigns and keywords.

This end‑to‑end visibility means your Google Ads certification is not just a badge; it becomes a practical skill you use to drive real business outcomes.

Content, SEO, and Ads Working Together

The Hubspot article highlights that strong paid campaigns perform best when they support a larger digital strategy. Blend your Google Ads knowledge with:

• SEO research to find high‑intent keywords worth bidding on.
• Content offers and landing pages that convert traffic into leads.
• Email nurturing and remarketing lists built from your CRM.

When all these pieces are aligned, each click from your ads has a better chance of turning into a customer.

Additional Resources Based on the Hubspot Article

To go deeper into the specifics of the certification process, question types, and Skillshop navigation, review the original Hubspot guide here: Hubspot Google Ads Certification Article.

You can also explore independent marketing resources such as Consultevo for further training on digital strategy, analytics, and optimization techniques that pair well with what you learn in Skillshop and on the Hubspot blog.

Use the Hubspot Approach to Stay Current

The digital ad landscape continues to change, and the Hubspot article underlines the importance of continual learning. After you earn your certification:

• Monitor new features and policy changes in Google Ads.
• Experiment with fresh campaign types and bidding strategies.
• Regularly review performance reports and adjust your structure.
• Refresh your knowledge through updated courses, including Hubspot content.

By combining your Google Ads certification with CRM, content, and analytics skills, you build a marketing toolkit that is both credible on paper and powerful in practice.