How to Use Hubspot LinkedIn Data to Find High-Performing Topics

Hubspot research on LinkedIn posts offers a practical roadmap for writing content that consistently earns more views, clicks, and conversations. In this guide, you will learn how to turn that data into a simple, repeatable process for better LinkedIn marketing.

The steps below are based on insights from the original Hubspot study of millions of LinkedIn posts, which analyzed common phrases, topics, and performance patterns across business accounts.

Why Hubspot LinkedIn Research Matters

Most LinkedIn content fails because it is created from guesswork rather than data. The Hubspot analysis of top-performing posts cuts through the noise and shows what actually works on the platform.

Using the Hubspot findings, you can:

• Choose topics that match how professionals really search and engage.
• Use phrases that signal value instead of empty buzzwords.
• Structure posts so the algorithm can understand and promote them.
• Test new ideas with less risk and clearer expectations.

If you publish regularly, these patterns give you a foundation you can refine with your own metrics and experiments.

Key Takeaways From the Hubspot LinkedIn Study

The original Hubspot article (you can read it here) looks at what separates top LinkedIn posts from the rest. While the study is data-heavy, the practical lessons fall into a few clear themes.

Hubspot Findings on High-Impact Phrases

Across thousands of posts, certain types of phrases tended to appear more often in content that performed better. These phrases usually:

• Promise a specific outcome or result.
• Highlight a clear lesson, tip, or framework.
• Reference real data, experiments, or case studies.
• Use concrete language instead of vague hype.

Hubspot data suggests that audiences respond best to posts that feel practical and grounded, rather than purely inspirational.

Hubspot Insights on Topics That Drive Engagement

The study also identifies broad topic areas that capture more attention. Common patterns include:

• Content about real work problems, not just high-level theory.
• Discussions of tools, workflows, and processes.
• Stories of experiments, failures, and what was learned.
• Industry trends explained in simple, actionable terms.

In other words, people reward posts that help them do their jobs better. Hubspot analysis shows that useful beats flashy.

How to Turn Hubspot Data Into a LinkedIn Content Process

Below is a straightforward, repeatable process you can apply to your own LinkedIn content using the lessons from the Hubspot research.

Step 1: Define a Clear Professional Outcome

Start each post by naming a single outcome your audience cares about. The Hubspot study highlights that vague, unfocused posts underperform. Before you write, answer:

• What problem will this post help solve?
• What decision will it make easier?
• What skill, tactic, or insight will people walk away with?

Write that outcome as one short sentence to guide your post.

Step 2: Choose a Topic Pattern Backed by Hubspot

Using the themes from the Hubspot LinkedIn data, shape your idea into one of these proven topic types:

• Lesson learned – Share a mistake, what you changed, and the result.
• How-to breakdown – Show a repeatable process step-by-step.
• Mini case study – Explain a real example with context and outcomes.
• Data-backed insight – Present numbers and what they mean in practice.

Pick the pattern that best fits the outcome you defined in Step 1.

Step 3: Lead With a Concrete, Value-Focused Hook

The Hubspot findings show that strong openers often:

• State a surprising result or hard truth.
• Ask a pointed question about a common pain.
• Promise a specific takeaway.

When you write your first 1–2 lines, avoid generic claims like “game-changing” or “must-read.” Instead, answer: what will someone learn in exchange for their time?

Step 4: Structure the Post for Fast Scanning

According to the Hubspot research, scannable structure strongly correlates with engagement. To match that pattern:

• Use short paragraphs and clear line breaks.
• Rely on numbered lists when describing steps.
• Highlight only the most important words or phrases.
• Keep each post focused on one main idea.

This helps busy professionals decide quickly whether to keep reading, comment, or save your post.

Step 5: Use Phrases That Reflect Real Work, Not Jargon

Hubspot data indicates that phrases tied to real tasks, outcomes, and tools perform better than generic buzzwords. When editing your post:

• Replace vague terms with specific actions (for example, “schedule one customer call” instead of “optimize feedback”).
• Describe what you actually did, in plain language.
• Tie suggestions to metrics or observable changes when you can.

Readers trust posts that sound like they come from hands-on experience.

Step 6: Close With a Simple Conversation Prompt

Hubspot analysis notes that posts triggering thoughtful comments often end with open prompts. Avoid yes/no questions. Instead, try:

• “What did you do differently in a similar situation?”
• “Which part of this process would you change?”
• “What are you seeing in your industry right now?”

A clear, specific question makes it easier for people to respond meaningfully.

Applying Hubspot Insights to Your Content Calendar

To get consistent results from the Hubspot research, integrate it into your ongoing planning instead of treating it as a one-time exercise.

Build a Simple Weekly LinkedIn Plan

Using the patterns surfaced by Hubspot, sketch a lightweight schedule such as:

1. Day 1: Data-backed insight or mini case study.
2. Day 2: How-to or framework post with numbered steps.
3. Day 3: Lesson learned from a failure or experiment.

Over time, track which format and topic lines deliver the best reach and engagement for your audience.

Refine With Your Own Metrics

The Hubspot dataset is a strong starting point, but your audience is unique. Use your analytics to tune the strategy:

• Monitor impressions, comments, and saves for each post.
• Note which hooks and structures work best with your network.
• Repurpose top performers into threads, carousels, or videos.

This closed feedback loop lets you blend large-scale Hubspot insights with your own real-world experiments.

Next Steps: Combine Hubspot Research With Expert Support

If you want expert help translating Hubspot findings into a full LinkedIn or content strategy, you can work with specialists who focus on data-driven optimization. For example, Consultevo helps teams turn research into concrete workflows, editorial calendars, and optimization systems.

Use the Hubspot LinkedIn data as your foundation, then keep testing, measuring, and refining. With a clear process and consistent iteration, you can turn every LinkedIn post into a more predictable growth asset for your brand.

Need Help With Hubspot?

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