How to Manage Multiple Brands in Hubspot

Managing multiple brands in Hubspot helps marketing teams keep assets organized, maintain consistent branding, and scale campaigns without confusion. This guide walks you through how brand management works, how to set up new brands, and where brand settings apply across your Hubspot tools.

What Are Brands in Hubspot?

Brands in Hubspot are configuration sets that bundle together key visual and communication elements for each brand you manage. Instead of manually changing logos, colors, and default email settings every time, you can assign the right brand profile to assets and let the platform apply the correct details automatically.

Each brand stores:

• Brand name and primary logo
• Optional secondary logo
• Primary brand colors
• Default email settings for marketing emails
• Connections to specific domains and subdomains

Keeping this information centralized reduces mistakes and ensures every asset reflects the correct identity.

Access Requirements for Hubspot Brand Tools

Not every account has access to advanced brand tools. Hubspot brand management depends on your subscription tier and domains setup.

• You need at least one connected primary domain in your Hubspot settings.
• Multibrand management is available on select paid tiers that support multiple brands.
• You must have permissions to edit Account Defaults and Branding settings.

If you do not see the brands feature in your settings, check with your account admin or compare your subscription plan with Hubspot documentation.

Where Hubspot Brand Settings Are Used

Once you configure a brand, Hubspot applies its settings across different tools so your marketing stays consistent. The main areas affected are branding defaults, domains, and marketing emails.

Hubspot Branding Defaults

Each brand you create supplies default assets used throughout your Hubspot content tools. Common areas where branding applies include:

• Logos displayed on website pages and landing pages
• Colors available in design managers and templates
• Favicon and brand-specific graphics
• Default typography and style presets in some themes

When you assign a specific brand to content, Hubspot pulls the correct logos and colors automatically, reducing manual design work.

Domains Connected to Each Hubspot Brand

Domains are critical for separating brands. In Hubspot, you can associate domains or subdomains with a particular brand so the right assets and settings load when building content.

Typical usage includes:

• Mapping brand1.example.com to Brand A
• Mapping brand2.example.com to Brand B
• Assigning separate blog or landing page subdomains per brand

This structure keeps analytics, navigation, and user experience focused on the correct identity.

Hubspot Marketing Email Brand Settings

Brands also set default email settings used in your Hubspot marketing emails. When you select a brand for an email, the following may be controlled by that brand configuration:

• From name and from address defaults
• Reply-to address
• Physical address information in the email footer
• Logo, colors, and standard footer design

This ensures that every campaign respects regulatory requirements and visual guidelines for the right business entity.

How to Create a New Brand in Hubspot

Follow these steps to create and configure a new brand in your portal. The exact naming of menu items may vary slightly based on updates, but the process remains similar.

Step 1: Open Brand Settings in Hubspot

1. Sign in to your Hubspot account.
2. Click the settings gear icon in the main navigation.
3. In the left sidebar menu, navigate to Account Defaults or Branding, depending on your account layout.
4. Locate the Brands section. You will see your existing default brand plus any additional brands previously created.

Step 2: Add a New Hubspot Brand

1. Click Create brand or a similar button in the Brands area.
2. Enter a clear brand name. This label will appear in internal selectors when assigning a brand to content.
3. Save your new brand to open its configuration details.

Once created, the brand appears alongside your default brand, ready for customization.

Step 3: Configure Logos for Your Brand

1. Within the new brand, locate the Logo settings.
2. Upload your primary logo. Use a high-quality image with a transparent background when possible.
3. Optionally upload a secondary logo, such as a stacked or icon-only version for smaller placements.
4. Confirm your logo size and alignment options where applicable.

Hubspot will use these logos across templates, email headers, and other brand-aware components.

Step 4: Set Brand Colors

1. Open the Colors or Brand colors section.
2. Add your primary color using HEX, RGB, or another supported format.
3. Include additional accent colors to reflect your design system.
4. Save your changes so content editors can easily access these colors when building pages or emails.

Consistent color configuration in Hubspot reduces styling errors and keeps each brand visually distinct.

Step 5: Assign Domains to Your Hubspot Brand

1. Go to Domains & URLs in settings.
2. Confirm that your domains or subdomains are already connected to Hubspot.
3. For each domain, select the appropriate brand from the dropdown or mapping field.
4. Save your domain configuration so the system knows which brand to use for each hostname.

After mapping, content created on that domain will default to the related brand, improving consistency.

Step 6: Configure Email Settings Per Brand

1. Navigate back to Branding or directly to Marketing Email settings.
2. Select your new brand from the brand selector.
3. Set default from name and from address that match the business entity.
4. Configure the reply-to address and company mailing address for compliance.
5. Optionally create brand-specific email footers and templates that reuse your brand logo and colors.

These defaults streamline email creation and ensure every send matches the right organization.

How to Use Brands in Hubspot Content

After setup, you can start applying brands across Hubspot tools so teams select the right identity when creating assets.

Assigning Brands to Website Pages and Landing Pages

When creating or editing pages:

1. Open the page editor from your content dashboard.
2. Look for a Brand or Brand settings selector in the page settings panel.
3. Choose the correct brand for that page or domain.
4. Review how the logo, colors, and favicon are applied, then publish.

This mapping keeps each site section aligned with its corresponding brand.

Using Brands in Hubspot Marketing Emails

When you create a new marketing email:

1. Choose your base template as usual.
2. In the email settings, locate the Brand dropdown.
3. Select the brand you configured earlier.
4. Verify that the logo, from address, and footer details match the desired identity.
5. Design and send your campaign as normal.

With proper setup, most visual and compliance details are pre-filled from your brand configuration.

Best Practices for Multibrand Management in Hubspot

To keep your environment clean and scalable, follow these practices when working with brands in Hubspot.

• Use clear naming conventions: Include company, region, or product line in brand names.
• Document ownership: Identify who manages each brand’s settings and approvals.
• Align domains smartly: Map only relevant domains to each brand to avoid confusion.
• Standardize templates: Create reusable brand-based templates for pages and emails.
• Review settings regularly: Audit logos, colors, and email details when visual guidelines change.

Additional Help with Hubspot Brand Setup

For official, always up-to-date product instructions about managing brands, review the original Hubspot documentation at this support article. It provides current screenshots, feature availability notes, and any recent changes to the interface.

If you need strategic help designing a multibrand architecture, improving SEO, or rolling out brand governance across your Hubspot portal, you can also work with a dedicated consultancy such as Consultevo for implementation and optimization guidance.

By configuring brands correctly and training your team to use them, you can scale your marketing operations in Hubspot while maintaining a clean, consistent, and professional presence for every brand you manage.

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