How to Archive Website and Landing Pages in Hubspot

Managing old content in Hubspot is essential for keeping your website clean, organized, and easy to maintain without permanently deleting valuable data.

This step-by-step guide walks you through how to archive website pages and landing pages, what archiving does behind the scenes, and how it affects analytics, URLs, and performance.

What Archiving Pages Does in Hubspot

Before you start, it is important to understand what archiving means inside Hubspot. Archiving is different from deleting and can be reversed when needed.

When you archive a page:

• The page is removed from your default website or landing page dashboard views.
• The custom archived filter is automatically applied so you can quickly find archived content.
• The page status is reset to a draft state.
• The live URL becomes inactive and returns a 404 error.
• The page no longer appears in site search listings or search results.

Archiving is ideal when you want a page offline but still want to preserve its content, data, and revision history in Hubspot for future use.

How to Archive a Single Page in Hubspot

You can archive individual website or landing pages directly from your content dashboards in Hubspot. The steps are slightly different depending on whether you are in the pages table or editing a specific page.

Archive a Single Page from the Pages Table in Hubspot

To archive one page from the main page listing, follow these steps:

1. In your Hubspot account, navigate to Content and open Website Pages or Landing Pages depending on the content type you want to manage.
2. Locate the page you want to archive in the table view.
3. Hover over the row of the page.
4. Click the dropdown labeled More on the right-hand side of the row.
5. Select Archive from the dropdown menu.
6. Confirm the action if prompted so the page is archived in Hubspot.

Once archived, the page is hidden from the default listing and marked as archived so you can filter for it when needed.

Archive a Single Page from the Editor in Hubspot

You can also archive a page while viewing or editing it in the page editor.

1. In Hubspot, open the relevant website or landing page.
2. Click to enter the page editor if you are not already in it.
3. In the upper-right corner, click the More dropdown.
4. Select Archive.
5. Confirm the archive action to move the page into an archived state.

This is useful when you decide during editing that the page should come offline instead of being updated or republished.

How to Bulk Archive Pages in Hubspot

When you have multiple outdated pages, bulk actions in Hubspot make it faster to archive them all at once.

Bulk Archive from the Pages Dashboard in Hubspot

Use bulk archiving when cleaning up a large number of website or landing pages.

1. In your Hubspot account, open Website Pages or Landing Pages.
2. Use search, filters, or columns to find the pages you want to archive.
3. Select the checkboxes next to each page you want to archive.
4. At the top of the table, click the More bulk actions dropdown.
5. Choose Archive.
6. Confirm the operation to archive all selected pages at the same time.

Bulk archiving is especially helpful after campaigns end or when you are reorganizing your content strategy in Hubspot.

How Archiving Affects URLs and SEO in Hubspot

Archiving pages changes how visitors and search engines interact with those URLs. Understanding this behavior in Hubspot helps you plan redirects and preserve user experience.

What Happens to Archived Page URLs in Hubspot

When you archive a page:

• The existing URL is no longer live.
• Visitors who try to access the old link will see a 404 (page not found) response.
• The page is removed from search results built into your site search feature.

If the page previously received traffic, consider adding a redirect from the old URL to a relevant active page to guide users and search engines correctly.

Using Redirects with Archived Content in Hubspot

To maintain a smooth experience when you archive a page, you can configure URL redirects in the same Hubspot portal.

1. Identify the URL of the page you archived.
2. Determine the best destination page, such as a newer version of the content or a related resource.
3. Set up a permanent (301) redirect in your domain settings so traffic from the archived URL goes to the new destination.

This approach lets you keep content and data stored while preserving a user-friendly, SEO-aware structure in Hubspot.

Viewing and Managing Archived Content in Hubspot

Archived pages are not deleted. You can still access and manage them from your content dashboards in Hubspot using filters and views.

Filter for Archived Website and Landing Pages

To find archived pages:

1. Go to Website Pages or Landing Pages in your Hubspot account.
2. Use the filters at the top of the table view.
3. Select the option to view archived pages, typically using an archived status or dedicated filter.
4. Apply the filter to display only archived items.

From there, you can open archived pages, review their content, or restore them if needed.

Unarchiving and Reusing Content in Hubspot

If you need to bring an archived page back online, you can unarchive and republish it.

1. Navigate to the archived content using filters in the Hubspot pages dashboard.
2. Open the page you want to restore.
3. Update any content, offers, or links as necessary.
4. Publish the page again to make it live on your site with its assigned URL or a new one if required.

Because archiving keeps your content safe inside Hubspot, you can easily reuse or adapt older materials for future campaigns.

Best Practices for Archiving Strategy in Hubspot

To keep your content library organized, build a consistent process around archiving in Hubspot.

• Audit content regularly: Review website and landing pages on a scheduled basis to identify pages that are outdated or irrelevant.
• Use clear naming conventions: Include campaign names, dates, or purposes so archived content is easy to locate later in Hubspot.
• Plan redirects: For any page that received traffic or has backlinks, set up redirects from its archived URL to a current page.
• Align with reporting: Before archiving, confirm whether the page is needed for ongoing analytics or campaign reports in Hubspot.
• Document your process: Create internal documentation describing when to archive pages, who approves it, and how redirects are handled.

Additional Resources for Using Hubspot

For more technical details and the latest interface steps, refer to the official Hubspot documentation on archiving content here: Hubspot knowledge base on archiving content.

If you need help designing a broader content governance or SEO strategy around your Hubspot portal, consult the experts at Consultevo for professional support and implementation.

By following the steps and best practices above, you can keep your site tidy, protect historical data, and manage the full lifecycle of website and landing pages efficiently inside Hubspot.

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