×

Hubspot guide to Search Console

/ CRM, Hubspot / By

Hubspot Guide to Using Google Search Console

Hubspot users who want better organic traffic need a clear, practical way to use Google Search Console. This guide walks you through how to set it up, understand the key reports, and connect insights back to your marketing work.

What Is Google Search Console for Hubspot Marketers?

Google Search Console is a free tool that shows how your site appears and performs in Google Search. For Hubspot-focused marketers, it works alongside your CRM and content tools to reveal what people search, how often they click, and where you need technical fixes.

Using it, you can:

  • See which queries bring traffic to your content
  • Check average position and click-through rate (CTR)
  • Find indexing or coverage errors
  • Monitor Core Web Vitals and page experience
  • Submit sitemaps and specific URLs for indexing

How to Set Up Google Search Console for Hubspot Sites

Before using the advanced reports, you must verify that you own your site. This process applies to most Hubspot-connected domains.

Step 1: Add Your Property

  1. Go to Google Search Console.
  2. Sign in with your Google account.
  3. Click “Add property.”
  4. Choose either:
    • Domain property (covers all protocols and subdomains)
    • URL prefix (covers a specific URL pattern, like https://www.example.com/)
  5. Enter your site URL exactly as it appears in the browser.

Step 2: Verify Your Site

Search Console offers several verification methods. Choose the one that best fits how your Hubspot-connected site is hosted and managed.

  • DNS verification (Domain property): Add a TXT record to your domain’s DNS settings.
  • HTML file upload: Upload a verification file to your site’s root directory.
  • HTML tag: Add a meta tag to the <head> of your homepage.
  • Google Analytics or Google Tag Manager: Use existing tags if they are properly installed.

After you complete the chosen method, click “Verify.” Once verified, Search Console starts collecting data, but it can take a few days for reports to fill in.

Key Performance Reports for Hubspot SEO Campaigns

The Performance section is where Hubspot marketers spend most of their time. It shows how people find your pages in Google Search.

Understanding the Performance Report

Open the “Search results” report under Performance. You will see four main metrics:

  • Total clicks: How many times users clicked your site in search results.
  • Total impressions: How many times your pages appeared in results.
  • Average CTR: Clicks divided by impressions.
  • Average position: The average ranking of your pages for selected queries.

You can filter by:

  • Search type (Web, Image, Video, News)
  • Date range
  • Queries
  • Pages
  • Countries
  • Devices (desktop, mobile, tablet)

Queries Report for Hubspot Content Strategy

Use the Queries tab to find search terms that drive traffic to your existing content.

Focus on:

  • High impressions, low CTR: Improve your title tags and meta descriptions.
  • Low impressions, high CTR: Consider strengthening internal links to boost exposure.
  • Emerging queries: Create new posts or update landing pages to better match search intent.

Pages Report to Optimize Hubspot Landing Pages

The Pages tab shows which URLs get the most visibility and clicks. For pages managed alongside Hubspot campaigns, review:

  • Which blog posts bring the most organic leads
  • Which landing pages lag in impressions or CTR
  • Where minor on-page improvements could have big impact

Combine this with analytics and CRM data to identify content that not only ranks well but also converts.

Using Coverage Reports with Hubspot-Connected Sites

The Coverage report reveals which pages are indexed, which have errors, and which are excluded from search results.

Types of Coverage Status

  • Error: Pages that could not be indexed (e.g., 404, server errors, redirect issues).
  • Valid with warnings: Indexed pages that may have issues.
  • Valid: Indexed pages without detected problems.
  • Excluded: Pages intentionally or automatically left out of the index.

For a Hubspot-aware SEO workflow, regularly review:

  • New errors reported after content launches
  • Unexpected redirects or 404s from older campaigns
  • Pages blocked by robots.txt or noindex tags

How to Fix Common Coverage Issues

  1. Open the specific error detail in the Coverage report.
  2. Review the list of affected URLs.
  3. Fix issues on your site or hosting platform (for example, correcting internal links or redirects).
  4. Click “Validate fix” in Search Console to trigger a recheck.

Enhancements and Core Web Vitals for Hubspot SEO

Page experience is crucial for ranking and conversion. The Enhancements and Core Web Vitals reports point out performance and usability issues.

Core Web Vitals

This report focuses on three metrics:

  • Largest Contentful Paint (LCP): Loading performance.
  • First Input Delay (FID) or its successor: Interactivity.
  • Cumulative Layout Shift (CLS): Visual stability.

Hubspot-centric sites should monitor these for key templates like blog posts, landing pages, and resource hubs. Work with developers or your theme provider to optimize loading speed, reduce layout shifts, and streamline scripts.

Mobile Usability

The Mobile Usability report shows pages that are hard to use on mobile devices, such as:

  • Text too small to read
  • Clickable elements too close together
  • Content wider than the screen

Improving these issues helps your Hubspot content perform better on mobile search and improves user satisfaction.

Submitting Sitemaps and URLs for Hubspot Content

Sitemaps help Google discover and crawl your pages more efficiently.

Submit Your Sitemap

  1. Generate an XML sitemap (often /sitemap.xml).
  2. In Search Console, go to “Sitemaps.”
  3. Enter the sitemap URL and click “Submit.”
  4. Check the status to ensure Google can fetch it.

When you publish new Hubspot-related content, make sure it is included in your sitemap or internally linked so that Google can find it quickly.

Request Indexing for Important URLs

  1. Use the URL Inspection tool.
  2. Enter the full page URL.
  3. Check whether the URL is indexed.
  4. If not, click “Request indexing.”

This is useful when you launch high-value pages, such as new lead magnets, landing pages, or major blog guides.

Integrating Search Console Insights into Your Hubspot Workflow

To get the most value, treat Search Console as part of your regular optimization process, not a one-time setup task.

  • Use query data to refine topics for upcoming content.
  • Update title tags and meta descriptions to improve CTR.
  • Monitor coverage issues after site updates or redesigns.
  • Track how technical changes affect Core Web Vitals.

For more technical SEO help that complements Hubspot tools, you can explore services from partners like Consultevo.

Next Steps for Hubspot Marketers

Set aside time each month to review Search Console alongside your analytics and CRM reports. Identify queries with growth potential, pages with falling clicks, and technical issues that may block visibility. By combining these insights with your Hubspot campaigns, you can steadily improve search performance and conversion rates.

Need Help With Hubspot?

If you want expert help building, automating, or scaling your Hubspot , work with ConsultEvo, a team who has a decade of Hubspot experience.

Scale Hubspot

“`

Verified by MonsterInsights