How to Track Facebook Ads in Hubspot

Connecting your Facebook Ads account to Hubspot lets you track ad performance, sync leads, and measure ROI directly from your CRM. This guide walks you through every step of integrating Facebook with Hubspot, from initial connection to managing ad interactions and troubleshooting.

Prerequisites for Facebook Ads Tracking in Hubspot

Before you connect Facebook Ads to Hubspot, confirm you meet these requirements:

A Facebook account with access to Business Manager.
A Facebook Ads account you can manage.
The Facebook pixel installed on relevant websites.
Hubspot user permissions to manage ads tools and integrations.

If you need help preparing your ad strategy or CRM structure, you can also consult specialists such as Consultevo for guidance.

Connect Facebook Ads to Hubspot

To start tracking campaigns, first connect your Facebook Ads account to Hubspot using the ads tool.

Step 1: Open the Hubspot Ads Tool

Log in to your Hubspot account.
In the main navigation, go to Marketing > Ads.
If this is your first time in the ads tool, you will see a prompt to connect an ad account.

Step 2: Authorize Facebook in Hubspot

Click Connect account in the Hubspot ads dashboard.
Select Facebook as the network.
A Facebook login window opens. Sign in with the account that manages your Facebook Ads and pixel.
Review the requested permissions and click Continue to authorize Hubspot.

These permissions allow Hubspot to read your ad campaigns, sync leads, and show performance metrics.

Step 3: Choose Facebook Ad Accounts for Hubspot

After authorization, you will see a list of available Facebook ad accounts.
Select the ad accounts you want to manage in Hubspot.
Click Connect to finalize the connection.

The selected accounts will now appear in your Hubspot ads dashboard, where you can view campaigns and basic metrics.

Manage Facebook Leads in Hubspot

When you use Facebook lead ads, you can automatically send submissions into Hubspot as contacts. This ensures your leads are tracked in the CRM with full attribution.

Enable Facebook Lead Sync in Hubspot

In Hubspot, go to Marketing > Ads.
Click Settings (or the gear icon) in the ads dashboard.
Locate the Lead syncing section for Facebook.
Toggle lead syncing On for the Facebook pages that run lead ads.

From this point, new Facebook lead form submissions are automatically created or updated as contacts in Hubspot with ad source details.

How Facebook Lead Forms Map to Hubspot

Hubspot attempts to match fields from Facebook lead forms to CRM properties. Typical mappings include:

Full Name → Contact name
Email → Email property
Phone Number → Phone property

For custom questions, you can create matching properties in Hubspot, then adjust mappings as needed so all critical data flows into your CRM.

View Facebook Ad Performance in Hubspot

Once your accounts are linked, you can monitor your campaigns directly in Hubspot.

Key Metrics Shown in Hubspot

In the Hubspot ads dashboard you can typically see:

Impressions and clicks
Spend and cost per click
Contacts and customers influenced by ads
Revenue and ROI, if you track deals in Hubspot

These metrics help you compare Facebook Ads with other networks, and evaluate which campaigns produce the most qualified contacts.

Filter and Report on Facebook Ads in Hubspot

Use filters and views in the ads tool to:

Show only Facebook campaigns.
Filter by date range, objective, or status.
Identify high-cost, low-conversion ad sets.

You can also include Facebook ad interactions in Hubspot attribution and revenue reports, giving your team clearer insight into the customer journey.

Configure Facebook Pixel with Hubspot Tracking

To capture website activity from ads, ensure your Facebook pixel and Hubspot tracking code work together correctly.

Install and Verify the Facebook Pixel

Open Facebook Events Manager and copy your pixel code.
Add the pixel to your site header or via tag manager.
Use the Facebook Pixel Helper browser extension to confirm events are firing.

After installation, clicks from your ads that land on your tracked pages can be measured in both Facebook and Hubspot.

Align Hubspot Tracking with Facebook Ads

For accurate attribution in Hubspot:

Confirm the Hubspot tracking code is installed on all relevant landing pages.
Avoid redirect chains that might strip tracking parameters.
Use consistent URLs in Facebook ads and Hubspot landing pages.

This alignment lets Hubspot record sessions and contacts from Facebook campaigns reliably.

Common Hubspot and Facebook Ads Issues

Connection or data problems between Facebook and Hubspot usually fall into a few categories.

Connection Errors Between Facebook and Hubspot

If Hubspot shows that your Facebook account is disconnected:

Go to Marketing > Ads in Hubspot.
Click Settings for your ad accounts.
Look for warning banners about authorization.
Click Reconnect and follow the Facebook login flow again.

Changes to your Facebook password, permissions, or Business Manager ownership can require reauthorization in Hubspot.

Missing Leads or Campaign Data in Hubspot

If Facebook leads or campaigns are not appearing in Hubspot, check:

Whether lead syncing is enabled for the correct Facebook pages.
That your Hubspot user still has permission to manage ads.
That the Facebook forms are active and associated with the right page.

You can compare Facebook Ads Manager data with the Hubspot ads dashboard to identify specific campaigns or forms that are out of sync.

Maintain and Optimize Your Hubspot Facebook Integration

After initial setup, keep your integration healthy with periodic checks.

Best Practices for Ongoing Management in Hubspot

Review the Hubspot ads dashboard weekly for anomalies in spend or leads.
Archive or pause old Facebook campaigns inside Facebook to reduce clutter in Hubspot views.
Update lead form mappings in Hubspot whenever you add new questions to Facebook forms.
Use Hubspot lists and workflows to nurture incoming Facebook leads automatically.

Over time, these practices improve the quality of your data and the effectiveness of your campaigns.

Learn More About Facebook Ads in Hubspot

For more detailed, platform-specific instructions and the latest product changes, review the official documentation on tracking Facebook ads in Hubspot: view Hubspot Facebook ads tracking guide.

With a well-configured connection between Facebook Ads and Hubspot, your team gains clear visibility into how paid social influences leads, pipeline, and revenue.

Need Help With Hubspot?

If you want expert help building, automating, or scaling your Hubspot , work with ConsultEvo, a team who has a decade of Hubspot experience.

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Track Facebook Ads in Hupspot