How to Use Hubspot Campaign Assistant for Faster Campaign Creation

The Hubspot Campaign Assistant helps marketers quickly generate on-brand marketing assets for multi-channel campaigns without leaving their CRM. This guide walks you through how to access the tool, configure prompts, and produce copy you can refine, approve, and publish across your marketing channels.

What is Hubspot Campaign Assistant?

Campaign Assistant in Hubspot is an AI-powered content creation tool designed to help you generate promotional copy for:

• Marketing emails
• Landing pages
• Google search ads
• Meta (Facebook and Instagram) ads

By entering a few details about your offer, audience, and tone, the assistant produces tailored content you can edit directly within your Hubspot account.

Before You Start with Hubspot Campaign Assistant

To get the best results, prepare a few key details ahead of time:

• Your product, service, or offer description
• Primary audience or buyer persona
• Preferred tone and style (for example, professional, friendly, bold)
• Campaign goal (lead generation, sales, event registrations, and so on)

Having this information ready ensures the assistant can generate content aligned to your brand and objectives.

How to Access Campaign Assistant in Hubspot

You can access the Campaign Assistant from your Hubspot marketing tools. The exact navigation may depend on your account configuration, but in general you will:

1. Sign in to your Hubspot account.
2. Open your marketing tools from the main navigation.
3. Locate the Campaign Assistant or AI content creation area.
4. Choose the type of asset you want to generate, such as an email, landing page, or ad.

Once open, the assistant will prompt you to provide details about your campaign so it can start generating copy.

Setting Up Your First Hubspot Campaign Prompt

Every asset you create with Campaign Assistant in Hubspot begins with a structured prompt. This prompt is how you communicate your needs to the AI.

Core Prompt Fields in Hubspot Campaign Assistant

Depending on the asset type, you may see slightly different fields, but you will typically be asked for:

• Offer or campaign name: A short label for what you are promoting.
• Offer description: A concise explanation of your product, service, or content.
• Audience: Who the message is for, such as “marketing managers at B2B SaaS companies.”
• Tone of voice: How the copy should sound (for example, casual, authoritative, inspirational).
• Keywords or themes: Optional phrases or ideas you want to include.

Complete these fields carefully, because clear inputs produce better outputs.

Tips for Strong Prompts in Hubspot

To improve the quality of your generated content:

• Be specific about your audience, including role and industry.
• Include the main problem you solve and your key benefits.
• Mention any unique value propositions or guarantees.
• Specify if you need short, medium, or long-form copy.

Well-structured prompts help Hubspot Campaign Assistant produce content that needs less editing later.

Creating Marketing Emails with Hubspot Campaign Assistant

Email copy is one of the most common assets you will generate through Hubspot.

Steps to Generate an Email

1. Choose the Email option within Campaign Assistant.
2. Enter your campaign name and a clear offer description.
3. Define your audience and desired tone.
4. Add any must-have phrases or topics.
5. Click to generate the first draft of your email.

The assistant will typically return:

• A subject line or several subject line options
• Preview text suggestions
• Body copy with a call-to-action

You can then review, refine, and format the email within your Hubspot editor before scheduling or sending.

Building Landing Page Copy in Hubspot

Campaign Assistant can also generate landing page copy that aligns with your emails and ads.

Steps to Generate Landing Page Content

1. Select the Landing page asset type.
2. Provide the offer details, including what visitors receive.
3. Clarify the goal of the page (for example, form submissions or free trial signups).
4. Define your tone and audience.
5. Generate the copy and review the suggested sections.

The generated landing page may include:

• Headline and subheadline
• Short introductory paragraphs
• Benefit-focused bullet points
• Call-to-action text

You can adjust these elements directly in your Hubspot page editor to match your design and brand guidelines.

Creating Ads with Hubspot Campaign Assistant

Another powerful use case is generating ad copy for your paid campaigns.

Google Search Ads via Hubspot

For Google ads:

1. Choose the Google search ad option.
2. Describe your offer and targeted keyword themes.
3. Set your tone and specify any compliance requirements.
4. Generate headlines and descriptions.

The assistant will provide multiple headline and description variations that match character limits, which you can test in your ad groups.

Meta Ads (Facebook & Instagram) in Hubspot

For Meta ads:

1. Select the Meta ad asset type.
2. Define your audience and campaign objective.
3. Describe your creative angle or hook, if you have one.
4. Generate primary text, headlines, and descriptions.

Use the generated copy as a starting point, then tailor it to your visual assets and targeting strategy.

Reviewing and Editing AI Content in Hubspot

AI-generated copy is a draft, not a final version. Always review content from Campaign Assistant to ensure it matches your brand and complies with legal or regulatory requirements.

Best Practices for Editing in Hubspot

• Check facts, claims, and statistics before publishing.
• Update terminology to match your brand language.
• Ensure calls-to-action are consistent with your funnel.
• Adjust tone to align perfectly with your audience.

Hubspot makes it easy to edit directly in the content editors for each asset type, so you can refine copy without switching tools.

Using Hubspot Campaign Assistant Safely and Responsibly

Because Campaign Assistant is powered by AI, Hubspot may use your inputs to improve its models in line with its privacy and product policies. Review the official documentation and product terms to understand how your data is handled and what limitations apply.

For full, up-to-date details on features, acceptable use, and regional availability, see the official Hubspot Campaign Assistant documentation at this support page.

Where to Learn More Beyond Hubspot Docs

To deepen your strategy and optimize campaigns created with Hubspot Campaign Assistant, you can explore expert resources that cover funnel building, analytics, and conversion optimization. One example is the guidance available from Consultevo, which provides strategic insights that pair well with AI-generated marketing content.

Next Steps with Hubspot Campaign Assistant

Once you are comfortable generating individual assets, expand your workflow:

• Create aligned email, landing page, and ad copy from a single prompt.
• Test multiple versions of headlines or subject lines.
• Create separate variations for different audience segments.
• Build repeatable prompt templates for recurring campaigns.

By standardizing how you use Campaign Assistant inside Hubspot, you can produce consistent, on-brand marketing assets faster while leaving room for strategic human oversight and creativity.

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