Track and report on LinkedIn Ads in Hubspot

Managing LinkedIn ad performance inside Hubspot helps you connect ad spend to real contacts, deals, and revenue. By syncing your LinkedIn Ads account, you can track form submissions, audiences, and ROI directly in your CRM.

Hubspot requirements before you start

Before you set up LinkedIn ad tracking in Hubspot, confirm that you meet these prerequisites in your account and ad environment.

Hubspot account and permission requirements

• You must be a Super Admin or have Ads Publish permissions in Hubspot.
• Your subscription must include the Hubspot ads tool (Marketing Hub or a connected ads add‑on).
• You need access to the LinkedIn Ads account you plan to connect.

LinkedIn Ads account requirements

• You must have the correct access level in LinkedIn Campaign Manager to authorize the connection.
• Your LinkedIn Insight Tag should be configured if you want website event tracking beyond native lead gen forms.
• Any lead gen forms you want in Hubspot must live in the LinkedIn Ads account you connect.

Refer to the official Hubspot documentation on LinkedIn Ads tracking here: Hubspot LinkedIn ads tracking guide.

Connect LinkedIn Ads to Hubspot

Once your requirements are in place, connect your LinkedIn Ads account so Hubspot can sync campaigns, audiences, and leads.

Step-by-step: connect your LinkedIn account

1. In your Hubspot account, navigate to Marketing > Ads.
2. Click Connect account in the ads dashboard.
3. Select LinkedIn Ads from the list of supported networks.
4. Log in to LinkedIn (if you are not already signed in).
5. Review the access request and click Allow to authorize Hubspot.
6. Choose the LinkedIn Ads account(s) you want to connect to Hubspot.
7. Save your settings to begin the initial sync.

After connection, Hubspot starts importing active and recent campaigns, ad sets, and ads. Data continues syncing automatically at regular intervals.

How Hubspot tracks LinkedIn ad performance

Understanding how data flows from LinkedIn into Hubspot is essential for accurate reporting and optimization.

Syncing campaigns and contacts in Hubspot

• Hubspot imports key metrics such as impressions, clicks, spend, and conversions for each LinkedIn campaign and ad.
• When a contact submits a LinkedIn lead gen form, a new contact can be created in Hubspot or an existing one updated, depending on your settings.
• Hubspot automatically associates contacts with the ad and campaign that generated their submission.
• Lifecycle stages, deals, and revenue can later be connected to those contacts for ROI tracking.

LinkedIn lead gen forms and Hubspot forms

Hubspot maps LinkedIn lead gen form fields to CRM properties so you can work with the data in lists, reports, and workflows.

• Default fields (name, email, company, etc.) are mapped automatically where possible.
• Custom fields can be mapped to custom properties in Hubspot.
• If a field from LinkedIn does not have a corresponding property, you can create one in Hubspot and adjust the mapping.

This mapping ensures that all relevant form data is available for segmentation and automation in Hubspot.

Configure lead syncing rules in Hubspot

Lead sync controls how and when LinkedIn leads are created or updated as contacts in Hubspot.

Choose what leads sync into Hubspot

1. In Hubspot, go to Marketing > Ads and open your LinkedIn network settings.
2. Locate the section for Lead syncing.
3. Select the LinkedIn pages or accounts whose leads you want to sync.
4. For each page, choose the specific lead gen forms to sync into Hubspot.
5. Save your preferences so new submissions begin flowing into the CRM.

You can limit syncing to only high-value forms, which keeps your Hubspot contact database clean and focused on relevant prospects.

Control contact creation and updates in Hubspot

• Decide whether a LinkedIn submission should always create a new contact or try to match email with existing Hubspot contacts.
• Configure whether properties from LinkedIn can overwrite existing CRM data.
• Use default values or hidden fields in forms to better route leads into Hubspot workflows and lists.

Analyze LinkedIn ad results in Hubspot

Once your integration is active, you can use built-in reporting tools to evaluate LinkedIn Ads performance inside Hubspot.

Using the Hubspot ads dashboard

• Navigate to Marketing > Ads to view performance across connected networks, including LinkedIn.
• Filter by network, campaign, ad account, or date range.
• Monitor metrics like impressions, clicks, CTR, cost per click, and total spend.
• View contact, deal, and revenue metrics that Hubspot attributes to each LinkedIn campaign.

This single dashboard helps you compare LinkedIn alongside other advertising channels managed in Hubspot.

Revenue attribution and ROI in Hubspot

When deals are associated with contacts created from LinkedIn campaigns, Hubspot can attribute revenue back to your ads.

• Use attribution reports to see which LinkedIn campaigns influence the most closed-won deals.
• Compare cost per contact, cost per deal, and return on ad spend (ROAS).
• Identify high-performing audiences or creatives based on downstream revenue, not just clicks.

Because everything lives in the same CRM, Hubspot provides a more accurate picture of true ROI from LinkedIn Ads.

Best practices for LinkedIn Ads in Hubspot

To get the most value from your integration, follow a few practical best practices inside Hubspot.

Optimize forms and properties in Hubspot

• Align LinkedIn lead gen form fields with existing Hubspot properties to avoid duplicates.
• Capture only essential fields to reduce friction for prospects.
• Use hidden fields to track campaign details or internal routing codes in Hubspot.

Leverage automation and lists in Hubspot

• Enroll LinkedIn leads into nurture workflows in Hubspot based on form or campaign.
• Create smart lists that group leads by LinkedIn campaign, ad set, or creative.
• Use lead scoring models in Hubspot to prioritize follow‑up for high-intent LinkedIn leads.

Reporting and optimization workflow in Hubspot

1. Review core performance metrics weekly in the Hubspot ads dashboard.
2. Drill into campaigns with high spend but low conversion or revenue.
3. Adjust targeting, bids, or creative in LinkedIn Campaign Manager.
4. Monitor the impact of changes in Hubspot over the next few weeks.

Next steps and additional resources

With your integration live, continue refining how Hubspot tracks and reports on your LinkedIn Ads. Review your mapping, sync rules, and automation regularly to keep data accurate and actionable.

If you need expert help refining your CRM and ad tracking setup, you can explore additional resources at Consultevo for consulting and implementation support.

By following these steps and best practices, you will have a reliable LinkedIn Ads reporting framework inside Hubspot, enabling you to connect ad spend directly to leads, pipeline, and revenue.

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