How to Use the ABM Landing Page Agent in Hubspot

The ABM landing page agent in Hubspot helps you create tailored, account-based marketing experiences by generating and refining page content that aligns with your target accounts. This guide walks you through how to open the tool, generate copy, and review or refine content directly inside your landing pages.

What the Hubspot ABM Landing Page Agent Does

The ABM landing page agent is an AI-powered assistant embedded in the website and landing page editor. It uses information from your account and contact records to help you quickly create customized content for specific accounts.

With the agent, you can:

Generate first-draft copy for ABM landing pages.
Refine and improve existing copy.
Align messaging with target account attributes and personas.
Speed up production of personalized experiences at scale.

This feature is designed for marketers managing account-based strategies who want to keep all content work inside Hubspot without switching tools.

How to Open the Hubspot ABM Landing Page Agent

You access the agent directly from the page editor. Once you have a landing page or website page set up for your account-based campaign, follow these steps:

Log in to your Hubspot account with access to website or landing pages.
Navigate to Marketing > Website, then select Landing Pages or Website Pages.
Open the page you want to edit by clicking its name.
In the page editor, select the rich text module or section where you want to work with AI-generated copy.
Click the AI assistant icon or the dedicated ABM landing page agent option in the editor toolbar to launch the panel.

The agent opens in a side panel where you can enter prompts and generate content specific to your ABM strategy.

Generating ABM Copy with Hubspot

Once the ABM landing page agent panel is open, you can create new copy tailored to target accounts. The process generally follows these steps:

Choose your goal
Decide whether you want to generate a full section of copy, a headline, a call-to-action, or supporting paragraphs for your ABM offer page.
Provide context
In the prompt field, describe the page and the ABM audience. For example:
“Write a short hero section for a landing page offering a custom demo to enterprise IT leaders at target accounts. Emphasize security, ROI, and fast onboarding.”
Include key account details
If needed, reference industry, company size, or pain points that match your account lists. The richer the context, the more tailored the copy suggestions will be.
Generate content
Click the generate button. The Hubspot agent will produce copy in the panel for review.
Insert into your page
When you are satisfied with a suggestion, click to insert the content directly into the current module in the page editor.

You can repeat this process for each major section of your ABM landing page, including hero copy, benefits, social proof, and form descriptions.

Reviewing and Refining Copy with the Hubspot Agent

The ABM landing page agent is not only for first drafts. It can also review and optimize existing copy to better fit your account-based strategy.

How to Ask Hubspot to Improve Existing Content

Select the text in your landing page module that you want to improve.
Open the ABM agent panel if it is not already visible.
Choose an option such as Improve, Shorten, Expand, or Adjust tone (exact labels may vary by account).
Specify the audience or style in your prompt, such as “adapt this for C-level buyers at priority accounts” or “make this more concise and action-oriented.”
Review the suggested revision and insert it into the module if it fits your goals.

This helps you keep messaging aligned with your ABM playbook while maintaining consistent voice and tone.

Best Practices for ABM Optimization in Hubspot

Match copy to lifecycle stage: Use different variations for awareness, consideration, and decision-stage accounts.
Reference account-specific pain points: Provide the agent with examples of common challenges faced by your target industries.
Test variations: Create multiple versions of key sections and run A/B tests to see which copy resonates most.
Keep forms and CTAs clear: Use the agent to simplify language and reduce friction at conversion points.

Structuring an Effective ABM Landing Page in Hubspot

While the ABM landing page agent helps with writing, you still need a clear structure for your page. A typical ABM page in Hubspot can include:

Personalized hero section with a strong value proposition.
Benefit-focused bullets aligned to account pain points.
Industry or role-specific proof, such as case studies or logos.
Offer description for your demo, workshop, or assessment.
Short, focused form with only essential fields.
Clear call-to-action reinforcing the value of taking the next step.

You can use the agent in each of these sections to draft or refine the messaging so that it speaks directly to prioritized accounts.

Tips for Working with the Hubspot ABM Landing Page Agent

Provide Strong Prompts

The quality of AI-generated copy depends heavily on your prompts. When using the agent in Hubspot:

Include your target role or persona (for example, “VP of Marketing at mid-market SaaS companies”).
Mention the offer and the primary outcome (for example, “book a strategy workshop to identify revenue opportunities”).
Specify tone (professional, friendly, concise, or persuasive).
Clarify any constraints, such as character limits for headlines.

Keep Compliance and Brand in Mind

Always review content before publishing:

Verify that claims are accurate and compliant with your internal guidelines.
Ensure that terminology matches your brand style guide.
Edit any sections that feel too generic for your highest-value accounts.

Additional Resources Beyond Hubspot

If you need broader strategic support for ABM planning, landing page frameworks, or AI prompt design, you can find consulting and implementation help at Consultevo. For the official product documentation on the ABM landing page agent, visit Hubspot’s knowledge base article at this guide to the ABM landing page agent.

By combining your ABM strategy with the ABM landing page agent in Hubspot, you can build personalized, high-converting experiences faster, while keeping full control over quality, brand voice, and compliance.

Need Help With Hubspot?

If you want expert help building, automating, or scaling your Hubspot , work with ConsultEvo, a team who has a decade of Hubspot experience.

Scale Hubspot

“`

Hupspot ABM Landing Page Guide