How to View and Use the Cart Object in Hubspot

The cart object in Hubspot lets you connect ecommerce activity, abandoned carts, and revenue data directly to your CRM records so sales, service, and marketing teams all work from the same information.

What the Hubspot Cart Object Does

The cart object stores information about what a shopper has added to a cart in your connected ecommerce system. Once your store is integrated, carts can appear on associated records and in reports.

On supported plans, you can:

• View individual cart records and their properties.
• See which contacts and companies are associated with each cart.
• Use cart data in lists, workflows, and reports.
• Analyze revenue trends from carts and orders together.

The cart object is read-only, which means you can view the data in Hubspot but you create and update it from your ecommerce integration or custom integration.

Where to Find Carts in Hubspot

After setup, you can access cart records in multiple areas of the CRM. The route you use depends on what you are trying to do.

Viewing a Single Cart Record in Hubspot

To open a specific cart record:

1. In your account, go to the main navigation and open the object menu.
2. Select Carts from the CRM object list if it is available.
3. Search or filter for the cart you want to inspect.
4. Click the cart name to open the record sidebar and details view.

Inside the record, you will see key cart properties such as cart status, value, currency, and timestamps for when the cart was created or updated in Hubspot via the integration.

Finding Carts from Associated Records in Hubspot

You can also access carts from other CRM objects when they are associated. For example:

• Open a contact record and scroll to the carts section in the right sidebar.
• Open a company record to see carts tied to that company.
• Open a relevant deal or order and look for associated carts.

Select a cart from the association table to view the full record, properties, and line items that were present in the ecommerce cart.

Core Cart Properties in Hubspot

Each cart in Hubspot is made up of standard properties. Your integration might add custom fields, but core information usually includes:

• Cart ID – the unique identifier from your ecommerce system.
• Cart status – for example, active, abandoned, or converted.
• Total value – the total value of products in the cart.
• Currency – the currency code for the cart total.
• Created date – when the cart was first created.
• Last updated date – when the cart was last synced to Hubspot.

Depending on the platform you connect, cart records can also include information such as discount amounts, shipping estimates, and the number of items in the cart.

How Cart Associations Work in Hubspot

To make the cart object useful across your CRM, Hubspot links carts to other records. Common associations include:

• Contacts – the shopper or account owner related to the cart.
• Companies – the business a buyer belongs to for B2B commerce.
• Deals or Orders – what the cart eventually becomes when it is checked out.
• Line items – the specific products, SKUs, or services added.

These connections let you pull cart data into contact timelines, company reports, and deal-based dashboards.

Using Cart Data in Hubspot Reporting

Once your integration is creating carts, you can analyze behavior and revenue. While you cannot manually edit cart records in Hubspot, you can use them in reporting tools.

Examples of Cart Reports in Hubspot

Depending on your subscription features, you can build reports such as:

• Abandoned cart volume over time to see how many carts do not convert.
• Cart value by contact segment to compare different audiences.
• Average number of items per cart for inventory and promotion planning.
• Cart-to-order conversion rate once orders are also synced.

You can mix cart object data with other standard objects so leadership teams get a clear view of ecommerce performance alongside the rest of your CRM activities.

Limitations of the Cart Object in Hubspot

There are some important constraints to remember when working with this object:

• Cart records are typically created and updated by integrations, not by users.
• You may not be able to delete or modify carts directly inside the CRM.
• Available properties and statuses can differ based on your ecommerce platform.
• Reporting options depend on your subscription tier and feature access in Hubspot.

For precise, up-to-date details on supported properties, limits, and plan availability, review the official documentation at Hubspot cart object documentation.

Best Practices for Managing Carts in Hubspot

To get the most value from the cart object, align your CRM processes and ecommerce integration strategy.

Align Cart Strategy with Your Hubspot CRM

• Ensure all relevant ecommerce properties are mapped correctly into Hubspot.
• Standardize naming for carts, orders, and deals so reports remain clear.
• Use cart associations in contact and company views to support sales teams.
• Combine cart insights with lifecycle stages to measure how commerce affects the funnel.

Work With a Hubspot Expert Partner

If you need help designing your CRM and ecommerce data model or optimizing cart reporting, a solutions partner can guide your implementation. For consulting and technical services beyond this overview, you can explore Consultevo’s Hubspot services for strategy and integration support.

Next Steps for Your Hubspot Cart Setup

To fully activate the cart object in your account:

1. Connect your ecommerce platform or custom integration to Hubspot.
2. Confirm that carts are syncing correctly and appearing on contact records.
3. Review cart object properties and decide which ones matter most for your teams.
4. Build a set of standard reports to track abandoned carts, cart value, and conversion.
5. Train sales, marketing, and service users on where to find and interpret cart data.

When the cart object is properly integrated, your Hubspot CRM becomes a central source of truth for ecommerce behavior, enabling better segmentation, nurturing, and revenue analysis across your entire customer journey.

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