How to Manage Marketing Emails in Hubspot

The Hubspot marketing email dashboard gives you a central place to review, filter, and manage all of your published emails so you can quickly learn what works and improve future sends.

This guide walks through the key tools on the marketing email index page, including how to filter emails, analyze results, create follow-up emails, and keep your email library organized.

Accessing the Hubspot marketing email dashboard

To begin working with your published emails, open the main email index in your account.

1. Log in to your Hubspot account.
2. In the main navigation menu, go to Marketing > Email.
3. Make sure you are on the Regular tab to view standard marketing emails.

From this dashboard, you can see all emails that have been scheduled or sent, along with basic performance information and management tools.

Understanding the Hubspot email dashboard layout

The marketing email index shows a table of all your emails with several useful columns and actions.

• Email name: The internal name of the email. Click it to open detailed performance data.
• Subject line: The subject that contacts saw in their inbox.
• Status: Indicates if the email is Scheduled, Sent, or otherwise.
• Send date: When the email was sent or is scheduled to send.
• Metrics: High-level engagement numbers, such as opens and clicks.
• Actions menu: Tools to clone, move, restore, or delete emails.

Use the search and filter controls at the top of the dashboard to quickly narrow your view to the emails you want to analyze.

How to filter and search emails in Hubspot

Filtering makes it easy to find a specific campaign or group of emails based on date, status, or other properties.

Use quick filters in Hubspot

At the top of the email table, you can apply quick filters to adjust which emails are displayed.

• Filter by Status, such as Sent or Scheduled.
• Filter by Type to view only marketing emails that match your criteria.
• Filter by Date range to analyze specific time periods.

Combining these filters helps you audit past email campaigns, prepare reports, or review just the latest sends.

Search for a specific Hubspot email

When you know the name or subject of an email, use the search box above the table.

1. Click the search bar.
2. Type part of the email name or subject.
3. Press Enter to show matching results.

This is particularly helpful if your Hubspot account sends a high volume of email and you need to jump to a single message quickly.

Viewing individual email performance in Hubspot

For deeper analysis, open the performance details page of a specific email.

1. In the email table, click the name of the email you want to review.
2. You will be taken to the email detail screen, which includes performance metrics and delivery data.

On the individual email screen, you can typically review:

• Overall performance: Opens, clicks, bounces, and unsubscribes.
• Engagement over time: How performance changed after the send.
• Recipient activity: Who opened or clicked.

Use these insights to understand which subjects, send times, and content styles perform best in your Hubspot campaigns.

Creating follow-up emails from existing Hubspot campaigns

One efficient way to build new marketing emails is to base them on a successful existing message.

Clone an existing Hubspot email

Cloning lets you reuse layout, branding, and content structure while adjusting details for a new send.

1. In the email dashboard, hover over the email you want to copy.
2. Click the More actions menu (often represented by three dots).
3. Select Clone.
4. Hubspot opens a new draft based on the original email.
5. Edit the subject line, content, and settings as needed.
6. Save or schedule the new email.

Cloning a high-performing campaign is a fast way to scale your marketing while maintaining consistent design and branding.

Create follow-up campaigns based on results

After reviewing performance, you can plan follow-up emails, such as:

• A reminder email to contacts who did not open the first message.
• A targeted follow-up for contacts who clicked a specific call-to-action.
• A nurture email that extends the original offer or content theme.

These follow-ups can be built quickly from cloned Hubspot emails, with tailored messaging for specific audience segments.

Managing folders and organization in Hubspot email

Good organization keeps your email library easy to navigate as your marketing program grows.

Move a Hubspot email to a folder

1. From the email index, select the checkbox next to one or more emails.
2. Click the Move to folder option in the toolbar.
3. Choose an existing folder, or create a new folder for that campaign or product line.
4. Confirm the move.

Common folder structures include grouping by region, product, lifecycle stage, or campaign name.

Use naming conventions inside Hubspot

Consistent naming helps your team quickly understand each email’s purpose. Consider including:

• Campaign or funnel name.
• Audience or list segment.
• Send date or version number.

Clear names and folders make it easier to locate emails later when you want to review results or reuse layouts.

Restoring and deleting emails in Hubspot

Over time, you may want to remove outdated drafts or recover content that was deleted.

Delete unnecessary Hubspot emails

1. In the email dashboard, select the checkbox next to one or more emails.
2. Click the Delete option in the toolbar or actions menu.
3. Confirm that you want to move these emails to the trash.

Deleting unused drafts and test emails keeps your workspace focused on active campaigns.

Restore emails from the trash in Hubspot

If you delete an email by mistake, you can restore it from the trash folder.

1. Open the trash view from within the marketing email tool.
2. Locate the email you want to restore.
3. Select it, then click Restore.
4. The email will reappear in your main email index, along with its content and settings.

Restoring gives you another chance to reuse or reference older campaigns without rebuilding them from scratch.

Best practices for managing Hubspot marketing emails

To get the most value from your email dashboard, follow a few operational best practices.

• Regularly review performance results to understand what drives opens and clicks.
• Use folders and clear names so the entire team can find relevant campaigns.
• Clone only your best-performing Hubspot emails to use as templates.
• Archive or delete outdated drafts and one-off tests.
• Document your process so everyone manages emails in a consistent way.

Over time, your email dashboard becomes a library of proven, data-backed campaigns that you can adapt for new audiences and offers.

Additional resources

To see the original reference documentation for this feature, visit the official Hubspot knowledge base article on reviewing marketing emails here: Review and manage your published marketing emails.

If you need strategic help with email marketing, automation, or CRM setup, you can learn more at Consultevo, a consulting site that supports teams using modern marketing platforms.

By using the marketing email dashboard effectively, you can continually refine your campaigns, keep your workspace organized, and get better results from every Hubspot email you send.

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