How Hubspot Marketers Can Learn From Top Medium Publications
Hubspot users and content marketers can gain a constant stream of ideas by studying how successful Medium publications plan, write, and promote their articles.
The original list of Medium publications from HubSpot’s marketing blog showcases many high-performing outlets. This guide explains how to use that list as a practical system for research, inspiration, and content planning.
Why Medium Publications Matter for Hubspot Content Strategy
Medium publications are curated collections of articles that already attract engaged readers. For Hubspot marketers, they act like a live library of tested topics, headlines, and formats.
Key benefits include:
- Faster topic discovery and validation
- Examples of high-performing headlines and hooks
- Fresh story angles for blog posts, emails, and landing pages
- Deeper understanding of your audience’s interests and pain points
The Medium list on the HubSpot marketing blog is an ideal starting point.
Step 1: Build a Medium Reading List for Hubspot Campaigns
Start by organizing the recommended Medium publications into a focused reading list that supports your Hubspot campaigns and automation flows.
Group Medium Publications by Marketing Theme
From the list of publications, group them into themes that match your Hubspot strategy:
- Content marketing & copywriting – for blog, email, and SEO ideas
- Productivity & creativity – for thought leadership and culture posts
- Startups & growth – for lead magnets, reports, and webinars
- Technology & data – for technical and product-led content
Create a simple spreadsheet or Hubspot list where each row contains:
- Publication name
- URL
- Main theme
- Audience type (marketer, founder, designer, etc.)
- Notes on tone and style
Align Publications With Hubspot Buyer Personas
Map each publication to one of your Hubspot buyer personas. This helps you choose which publication to read when planning a specific workflow or campaign.
For example:
- A growth-focused persona can align with startup and marketing publications.
- A technical persona can align with engineering and analytics publications.
Step 2: Turn Medium Articles Into Hubspot Content Ideas
Once you have your list, use Medium articles as raw material for new Hubspot content, not as pieces to copy, but as prompts to create your own perspective.
Extract Topic Patterns and Themes
Open several recent articles from a chosen publication and look for patterns:
- Repeated questions or problems
- Common words in headlines
- Frequent formats (how-to, listicles, case studies, opinions)
Document these patterns in your Hubspot notes or content calendar. Every cluster of related topics can become:
- A blog series
- A downloadable guide
- An email nurture sequence
- A webinar or workshop outline
Build a Swipe File for Hubspot Campaigns
Create a swipe file that you can access while working inside Hubspot. For each useful Medium article, capture:
- Headline and subhead structure
- Opening hook or story
- Call-to-action style
- Content outline in bullet points
This makes it easy to draft assets such as:
- Landing page copy
- Lead nurturing email sequences
- Social media promo posts
Step 3: Use Medium to Improve Hubspot Headlines
Headlines from top Medium publications are an ongoing A/B test lab. Analyzing them can upgrade the headlines you write for Hubspot blog posts and landing pages.
Identify Winning Headline Formulas
Collect 20–30 strong headlines from different publications. Highlight patterns like:
- Numbers and lists (“7 ways”, “3 steps”)
- Curiosity gaps (“What no one tells you about…”)
- Benefit focus (“How to double…”, “How to reduce…”)
- Time framing (“in 10 minutes”, “this week”)
Turn these patterns into templates, then adapt them for your Hubspot content. For example:
- “How I Grew X” → “How We Grew Our Email List in 30 Days”
- “What I Learned From Y” → “What We Learned After 50 A/B Tests in Hubspot”
Connect Headlines to Hubspot SEO Strategy
Combine your Medium-inspired headline templates with data from keyword tools and Hubspot SEO recommendations. Aim for headlines that:
- Use your primary keyword naturally
- Promise a clear and specific outcome
- Match search intent (how-to, informational, comparison)
Store your best headline formulas in a shared library that writers can reuse across Hubspot campaigns.
Step 4: Borrow Storytelling Techniques for Hubspot Emails
Medium publications often rely on strong storytelling, which you can adapt for Hubspot email workflows and newsletters.
Use Narrative Openings
Instead of opening emails with plain announcements, study how Medium authors start with:
- Short personal stories
- Relatable problems
- Unexpected data points
- Vivid scenes or quotes
Then transition from the story into your Hubspot call to action. For example, move from a personal struggle into an invitation to download a relevant resource.
Repurpose Medium-Inspired Angles Across Hubspot Assets
When you find a powerful narrative angle on Medium, consider how it might fuel several Hubspot assets:
- An email series that deepens the story over several messages
- A blog post that expands the narrative with data
- A signup page that uses the same emotional hook
Step 5: Create a Repeatable Medium-to-Hubspot Workflow
To get ongoing value, build a simple weekly routine around Medium and Hubspot.
Weekly 30-Minute Process
- Scan 2–3 key Medium publications for fresh articles.
- Save the best pieces to a reading list or note app.
- Summarize each article into 3–5 bullet ideas.
- Translate those ideas into titles and outlines in your Hubspot content calendar.
- Assign drafts or tasks to your team inside your project or CRM system.
By repeating this process, Medium becomes a consistent source of raw material for your Hubspot ecosystem.
Enhance Your Hubspot Strategy With Professional Support
Pairing insights from Medium with expert help can speed up your results. Agencies and consultants who understand inbound marketing, automation, and technical SEO can help you connect these ideas with your Hubspot setup, from lead capture to nurturing.
For strategic assistance combining content research, automation, and analytics, you can explore services from Consultevo, a consultancy focused on digital growth and optimization.
Putting It All Together
When you treat Medium publications as a live research lab, you gain a constant flow of ideas to fuel your Hubspot content, emails, and campaigns.
Use the curated list on the HubSpot blog as your base, organize publications around personas, extract repeatable patterns, and translate them into structured content inside Hubspot. Over time, this simple process can sharpen your messaging, speed up content production, and keep your marketing aligned with what real readers care about right now.
Need Help With Hubspot?
If you want expert help building, automating, or scaling your Hubspot , work with ConsultEvo, a team who has a decade of Hubspot experience.
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