Hupspot marketing event properties guide
Hubspot makes it easier to track offline and online marketing events by providing a standard set of default marketing event properties. Understanding how these properties work helps you accurately measure performance, automate follow-up, and keep your CRM data clean when you connect event platforms to your portal.
This guide explains every default marketing event property, how they behave when records sync, and how to use them in your reporting and automation.
What are default Hubspot marketing event properties?
When you use the marketing events tool or connect an event integration, the system automatically creates and updates a group of properties on each marketing event record. These properties are used to store:
- Core details about the event (like name and start date)
- Registration and attendance metrics
- Revenue and lifecycle impact
- Sync status for external integrations
The default fields are managed by the platform and many are read-only, meaning they are set by the system or by an integration rather than by manual editing.
Core Hubspot marketing event details
The first group of properties describes the basic information for each event.
Marketing event name
Property: hs_marketing_event_name
Type: Single-line text
This field stores the name of the event. Depending on your integration, it usually comes directly from the external event platform. Use this field in lists, dashboards, and workflows to identify the specific event.
Marketing event start & end dates
Properties:
hs_marketing_event_start_time(Date picker)hs_marketing_event_end_time(Date picker)
These properties record when the event is scheduled to start and finish. They can power time-based workflows, such as reminder sequences or post-event follow-up, and help you separate upcoming and past events in reports.
Event description and link
Properties:
hs_marketing_event_description(Multi-line text)hs_marketing_event_link(Single-line text)
The description property helps internal users understand the purpose and content of the event. The event link property commonly stores a registration or landing page URL you can use in emails, CTAs, and internal dashboards.
Hubspot marketing event sync and platform properties
When events come from an integration, several properties indicate how the records map between systems and whether the sync is working correctly.
Marketing event platform & ID
Properties:
hs_marketing_event_platform(Single-line text)hs_marketing_event_external_id(Single-line text, read-only)
The platform property shows which external event tool created the record. The external ID property securely stores the unique identifier from that system so records can be matched during each sync cycle.
Sync date and sync date text
Properties:
hs_marketing_event_last_sync_date(Date picker, read-only)hs_marketing_event_last_sync_date_text(Single-line text, read-only)
The date version of the last sync property is optimized for reporting and filters. The text version mirrors the same timestamp in a readable format and is mainly for display and troubleshooting.
Deletion and cancellation status
Properties:
hs_marketing_event_is_deleted_in_external_system(Boolean, read-only)hs_marketing_event_status(Dropdown select, read-only)
The deletion flag lets you see whether someone removed the event in the external tool. The status property indicates whether the event is scheduled, completed, or canceled. Use this status in lists and filters so that your sales and service teams always know the current event state.
Hubspot marketing event registration metrics
Default registration metrics help you understand demand and engagement for each event at a glance.
Registered, attended, and absent counts
Properties:
hs_marketing_event_num_registered(Number, read-only)hs_marketing_event_num_attended(Number, read-only)hs_marketing_event_num_absent(Number, read-only)
These three metrics show how many contacts registered, actually attended, or did not attend. They are ideal for use in custom reports, performance dashboards, and comparison views across multiple events.
Cancelation metrics
Property: hs_marketing_event_num_canceled (Number, read-only)
This property counts how many registrations were canceled. Use it to monitor event quality, timing, and message match. High cancellation rates might suggest that the event topic or schedule should be adjusted.
Registered contacts associations
Property: hs_marketing_event_registered_contacts (Number, read-only)
This field calculates how many contact records are associated with the marketing event. Unlike the simple registered count, it is specifically linked to CRM associations and is useful when you need accurate CRM-based reporting.
Hubspot marketing event revenue and impact
Some integrations can push revenue and lifecycle information to event records so you can tie events directly to business performance.
Marketing event revenue and currency
Properties:
hs_marketing_event_revenue(Number, read-only)hs_marketing_event_currency_code(Single-line text, read-only)
The revenue property stores the total revenue value linked to the event. When available, the currency code property clarifies which currency that value represents. Use these fields in revenue attribution dashboards and to compare the financial performance of different events.
Attracted contacts before and after event
Properties:
hs_marketing_event_num_contacts(Number, read-only)hs_marketing_event_attributed_contact_create(Number, read-only)hs_marketing_event_attributed_deal_revenue(Number, read-only)
These properties show how many contacts are associated with the event, how many new contacts can be attributed to it, and how much closed-won revenue is linked through deals. With this data, you can demonstrate how event programs contribute to pipeline and customer acquisition.
How Hubspot uses marketing event properties in CRM
Default marketing event properties are tightly integrated with other CRM objects, including contacts, companies, and deals. When an integration syncs event participation, it can create or update:
- Contact records for registrants and attendees
- Associations between contacts and the specific marketing event
- Deals or revenue information linked to those associations
This connected data supports more accurate attribution models and lets your sales team see which events each contact engaged with before or during the sales cycle.
Best practices for working with Hubspot event properties
Use properties in lists and workflows
You can build contact or marketing event lists filtered by registration and attendance metrics, then enroll those lists into workflows. For example:
- Send reminders to contacts associated with an event that has not yet started
- Trigger a follow-up email sequence for attendees only
- Notify sales when high-value prospects attend a key event
Build dashboards with default metrics
Leverage the default counts and revenue properties in custom reports to create dashboards that highlight:
- Total registrations and attendance rates by event
- Events with the highest attributed revenue
- Trends in cancellation and no-show behavior over time
Monitor sync health regularly
Keep an eye on sync date, status, and external deletion properties. If an event stops syncing or shows unexpected statuses, you can quickly investigate your integration settings or consult technical support resources.
Where to learn more about Hubspot marketing events
For a deeper technical breakdown of every default property, its field type, and how integrations use it, review the official documentation on Hubspot default marketing event properties. If you need help implementing advanced reporting or automation around events, you can also work with a specialized consultancy such as Consultevo to design a scalable event operations framework.
By understanding and using these built-in marketing event properties, you ensure your portal tracks accurate registrations, participation, and revenue, giving you a clearer view of how every event contributes to your growth strategy.
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