How to Customize the GoHighLevel Chat Widget

If you use ClickUp or similar tools to manage projects, you can streamline client communication even more by customizing the GoHighLevel chat widget. This step-by-step guide shows you exactly how to tailor the chat widget’s design, behavior, and branding so it matches your website and improves lead capture.

The instructions below are based on the official GoHighLevel help documentation and focus on practical how-to steps you can follow immediately.

Accessing the GoHighLevel Chat Widget Settings

Before you can customize the widget, you need to know where to find it inside GoHighLevel.

1. Log in to your GoHighLevel account.
2. Open the sub-account where you want to configure the chat widget.
3. In the left sidebar, go to Sites.
4. Select Chat Widget from the available options.

Once you are on the chat widget screen, you can start editing design, content, and behavior options.

Basic GoHighLevel Chat Widget Appearance Options

The first set of options focuses on how the GoHighLevel chat widget looks on your website.

Set the Primary Brand Color

You can match the widget color to your brand or website palette.

1. Locate the Primary Color or similar color picker field.
2. Click the color box to open the picker.
3. Choose a color or enter a specific HEX code (for example, #0F4C81).
4. Preview the chat bubble and header to ensure they fit your design.

The primary color usually controls the header bar and main accent elements of the GoHighLevel chat widget.

Choose the Widget Position on the Page

You can decide where the chat bubble appears for visitors.

• Bottom Right – the default and most common placement.
• Bottom Left – useful if you have overlapping elements on the right side.

Select the position option you prefer and confirm that the preview shows the bubble in that corner.

Set Desktop and Mobile Behavior

The GoHighLevel chat widget can behave differently on desktop and mobile devices. Typical options include:

• Show on Desktop – enable or disable the widget for desktop users.
• Show on Mobile – enable or disable for mobile visitors.
• Widget Size – choose compact or standard layouts where available.

Adjust these settings based on how prominent you want the widget to be on different devices.

Configuring GoHighLevel Chat Widget Content

Beyond colors and placement, you can define the messages and fields your website visitors see in the GoHighLevel chat widget.

Customize the Header Title and Subtitle

The header is where you greet visitors and encourage them to start a conversation.

1. Find the Title or Header Text field.
2. Enter a clear, action-focused message (for example, “Chat with our team”).
3. Use the Subtitle or Description field to add context, such as response times or support availability.

Keep your text short and helpful so visitors understand exactly what happens when they send a message through your GoHighLevel widget.

Edit the Welcome Message

The welcome message is often the first text users see inside the chat window.

• Locate the Welcome Message or Greeting field.
• Write a friendly, conversational line like “Hi there! How can we help you today?”.
• Optionally mention specific services or typical questions you can handle.

A well-written welcome message can significantly increase engagement with your GoHighLevel chat widget.

Configure Lead Capture Fields

To convert chat conversations into contacts, you should collect basic information.

1. Open the section for Form Fields or Lead Capture.
2. Choose which fields are visible, such as:

• Name
• Email
• Phone number
• Message

3. Select which fields are Required to submit the chat form.
4. Save your changes and verify that the preview form shows all fields correctly.

The GoHighLevel chat widget will then push these details into your pipeline or contact records as configured in your account automations.

Adjusting GoHighLevel Chat Widget Behavior and Timing

You can control when the GoHighLevel chat widget appears and how it interacts with website visitors.

Set Auto-Open Behavior

Auto-open helps capture attention by opening the chat window after a short delay.

1. Locate the Auto Open or Open After setting.
2. Choose whether the widget should open automatically or stay minimized until clicked.
3. If available, set the delay time (for example, open after 5–10 seconds on page load).

Test this carefully so the timing feels natural and does not interrupt the user experience.

Configure Page-Level Rules (If Available)

Depending on your GoHighLevel plan and features, you may see options to limit where the chat widget appears.

• Show the widget on all pages.
• Show it only on specific URLs (for example, sales pages or booking pages).
• Hide it on certain URLs, such as a checkout or members-only area.

Use these rules to keep the GoHighLevel widget focused on pages where conversations are most valuable.

Branding the GoHighLevel Chat Widget

Consistent branding helps build trust and makes the GoHighLevel chat widget feel like a natural part of your site.

Add a Team or Business Avatar

The avatar displayed in the chat window can be your logo, a team photo, or a support agent icon.

1. Find the Avatar or Logo upload option.
2. Upload a square image with a clear logo or face.
3. Check that it looks sharp and centered in the widget preview.

A recognizable avatar helps visitors know they are chatting with your business through the GoHighLevel system.

Match Typography and Language Style

While you may not control every font setting, you can align the language with your brand voice.

• Use the same tone found on your main pages.
• Keep button texts brief and action oriented (for example, “Send Message,” “Ask a Question”).
• Ensure all messages are clear and free of jargon.

Consistent wording across your GoHighLevel chat widget and website improves the overall experience.

Installing the GoHighLevel Chat Widget on Your Site

After customizing the GoHighLevel widget, you need to place it on your website so visitors can see and use it.

Copy the Installation Script

1. In the chat widget settings, locate the Installation or Embed Code section.
2. Click Copy to copy the JavaScript snippet provided by GoHighLevel.

This script loads the chat widget on your pages.

Add the Script to Your Website

The exact method depends on your website platform, but the general approach is:

1. Open your website builder or CMS (for example, WordPress, Webflow, or a custom HTML site).
2. Locate the global header or footer scripts area.
3. Paste the GoHighLevel chat widget script just before the closing </body> tag, or into a global script manager.
4. Save and publish your changes.

Once the script is live, refresh your website to confirm the GoHighLevel chat bubble appears in the correct position.

Testing and Optimizing Your GoHighLevel Chat Widget

After installation, verify that the widget works properly and adjust any settings based on performance.

Run Functional Tests

• Open your site in an incognito/private browser window.
• Check visibility on both desktop and mobile.
• Click the chat bubble to ensure it opens correctly.
• Submit a test message with a dummy name, email, and phone number.
• Confirm the new contact appears inside your GoHighLevel sub-account.

Refine Design and Copy

Based on early usage, you may want to:

• Adjust colors for better contrast.
• Shorten or refine the welcome text.
• Change required fields if you see drop-offs in submissions.
• Tweak auto-open timing to feel less intrusive.

Revisit your GoHighLevel chat widget settings regularly to ensure it continues to support your lead-generation goals.

Additional Resources for GoHighLevel Users

For more detailed reference on these options, you can review the original GoHighLevel documentation on chat widget customization here: GoHighLevel Chat Widget Customizations.

If you need strategic help implementing GoHighLevel in your broader funnel, CRM, or marketing automation stack, you can explore consulting services at Consultevo.

By following the steps above, you can quickly design, deploy, and optimize a fully branded GoHighLevel chat widget that captures more leads and improves the experience for every visitor who lands on your site.

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