How to Connect a Separate Dedicated IP Per Brand in Hubspot

Managing multiple brands in one Hubspot account can be challenging, especially for email deliverability and reputation. By assigning a separate dedicated IP address to each brand, you keep sending activity cleaner, improve reputation control, and reduce risk across different business units.

This step-by-step guide walks you through how to connect and manage a dedicated IP per brand, following the official process and best practices.

Why Use a Dedicated IP Per Brand in Hubspot

When brands share one IP, a spike in complaints or bounces from one sender can affect all others. Using a separate IP per brand in Hubspot helps isolate risk and improve control.

Key benefits include:

• Independent sender reputation for each brand.
• Cleaner deliverability data and reporting.
• More control when you scale sending volume.
• Reduced impact if one brand has list or content issues.

Before You Connect Dedicated IPs in Hubspot

Before assigning a dedicated IP to a brand, confirm that your setup in Hubspot is ready.

Account and Access Requirements in Hubspot

• You must have a subscription level that supports dedicated IPs.
• You need the correct user permissions to manage email settings and domains.
• Your email sending domains should already be connected and verified.

Check with your account admin if you do not see the dedicated IP settings in your Hubspot portal.

Technical Requirements for Dedicated IPs

To connect and route traffic correctly, ensure the following are in place:

• Control of DNS for the domains used by each brand.
• Ability to add or edit DNS records (such as CNAMEs and A records).
• Alignment between your sending domains, from addresses, and brand structure.

Step-by-Step: Connect a Dedicated IP to a Brand in Hubspot

Use these steps to assign a specific dedicated IP to a particular brand in your account.

1. Open Email Settings in Hubspot

1. Log in to your Hubspot account.
2. Navigate to Settings (usually the gear icon).
3. Go to the Marketing section, then choose Email.

In this area, you manage email configuration, dedicated IPs, and brand association.

2. Access Dedicated IP Management

1. Within email settings, locate the tab or section related to Dedicated IPs.
2. Review all dedicated IP addresses currently provisioned for your Hubspot account.
3. Identify which IP is available or intended for the brand you want to configure.

If you do not yet have a dedicated IP, you may need to purchase or request one through your Hubspot subscription or account representative.

3. Create or Select the Brand Profile in Hubspot

Each brand should be clearly defined so that emails, domains, and IPs can be mapped correctly.

1. Go to your Brand Domains or brand settings area.
2. Confirm that the brand exists, with its own logo, color, and domain settings.
3. If needed, create a new brand profile following the standard Hubspot brand setup process.

Make sure the sending domain associated with this brand is fully connected and verified before linking it to a dedicated IP.

4. Assign the Dedicated IP to the Brand

Once the brand and domain are ready, assign the specific IP.

1. Return to the Dedicated IP settings screen in Hubspot.
2. Select the dedicated IP address you want to configure.
3. Look for the option to associate or connect this IP to a particular brand.
4. Choose the correct brand from the list and confirm the association.

After this, all marketing email traffic sent from that brand will use the assigned IP (subject to any propagation or system processing time).

5. Confirm DNS and Authentication Settings

Dedicated IPs work best when authentication is fully aligned:

• Verify that SPF, DKIM, and any required records are correctly set for the brand domain.
• Confirm that your sending domain in Hubspot matches the domain used in DNS records.
• Allow some time for DNS changes to propagate before large campaigns.

This helps protect email reputation and ensures that your brand traffic from Hubspot is authenticated and trusted by receiving servers.

Managing Multiple Brand IPs in One Hubspot Account

As you add more brands and IPs, organization and governance become critical.

Best Practices for Multi-Brand IP Management in Hubspot

• Map one IP per major brand to minimize cross-impact.
• Warm up each new dedicated IP gradually with smaller, engaged sends.
• Monitor performance (bounces, spam complaints, open rates) by brand.
• Limit user access so only authorized teams can edit IP and domain settings.

Using clear naming conventions for brands, domains, and IP labels in Hubspot makes long-term management easier.

Monitoring Email Reputation by Brand in Hubspot

After assigning a dedicated IP, keep a close eye on sender reputation and engagement:

• Review email performance reports for each brand separately.
• Track spam complaint rates and hard bounces.
• Adjust sending frequency and list hygiene based on engagement.

If one brand shows issues, you can troubleshoot without disrupting sending from other brands that have their own dedicated IPs in Hubspot.

Troubleshooting Common Dedicated IP Issues in Hubspot

Brand Not Using the Correct IP

If emails are not going out from the expected IP:

• Confirm the IP is still associated with the correct brand in Hubspot settings.
• Check that the email is actually using that brand and its sending domain.
• Ensure you did not recently change domain or brand configuration without updating IP mapping.

Deliverability Problems After IP Changes

When you connect a new dedicated IP or move a brand to a new IP:

• Expect a warming period before performance stabilizes.
• Start sending to your most engaged contacts first.
• Gradually scale volume to meet your normal sending levels.

If issues persist, compare your configuration to the official documentation at this Hubspot help article on connecting a separate dedicated IP per brand.

When to Get Expert Help on Hubspot Dedicated IPs

Managing multiple brands, domains, and IPs can quickly become complex. If you are unsure about DNS, authentication, or brand structure, consider working with a specialist who understands Hubspot configuration and email deliverability.

For additional strategic guidance on multi-brand setups and marketing operations, you can consult an expert agency such as Consultevo, which focuses on scalable systems and technical optimization.

Summary: Keep Each Brand Clean on Its Own IP in Hubspot

Connecting a separate dedicated IP per brand in Hubspot lets you:

• Protect each brand with its own sender reputation.
• Improve clarity in email performance reporting.
• Reduce the risk that one brand’s issues affect another.

By correctly setting up brands, assigning IPs, and monitoring performance, you create a more resilient and scalable email program across all business units using Hubspot.

Need Help With Hubspot?

If you want expert help building, automating, or scaling your Hubspot , work with ConsultEvo, a team who has a decade of Hubspot experience.

Scale Hubspot

“`