How to Create and Schedule Social Posts in Hubspot

The Hubspot social publishing tools let you draft, schedule, and manage social media content from one place, so you can keep channels active without manual posting every day.

This guide walks you through using the social composer, calendar, and bulk scheduling features to streamline your publishing process.

Getting Started with Hubspot Social Tools

Before you create posts, make sure your social accounts are connected to Hubspot and that you have the right permissions.

• A Marketing Hub Professional or Enterprise subscription is required for full social publishing features.
• You must have publishing permissions for each connected social account.
• Connect supported networks such as Facebook, Instagram, LinkedIn, and X (Twitter) in your settings.

Once your accounts are connected, you can access all social tools from the marketing navigation in your portal.

Open the Hubspot Social Composer

The social composer is where you draft individual posts, select channels, and fine-tune each message.

1. In your Hubspot account, navigate to Marketing > Social.
2. Click Create social post in the upper right.
3. The composer panel will open with all available connected accounts listed.

From this panel, you can publish immediately, save drafts, or schedule posts for a future date and time.

Create a Draft Social Post in Hubspot

Use the composer to draft one or more posts that you can refine and schedule later.

1. Select social accounts
   • Choose one or multiple accounts for the post.
   • You can create channel-specific variations in a single workflow.
2. Write your post copy
   • Enter your message in the text field.
   • Customize text for each network if needed to match character limits and tone.
3. Add media and links
   • Upload images or videos directly from your computer or file manager.
   • Add a URL to generate link previews where supported.
   • Edit link titles or descriptions when the network allows it.
4. Configure advanced options
   • Tag pages or profiles if the social network supports tagging.
   • Choose a campaign to associate with this post for reporting.
   • Adjust UTM parameters for more detailed tracking.
5. Save as draft
   • Instead of publishing, click Save as draft.
   • Your draft will appear in the social publishing dashboard for review.

Drafts let your team collaborate, approve, and optimize content before it goes live.

Schedule Social Posts in Hubspot

Scheduling allows you to plan campaigns and maintain a consistent presence without manual posting.

1. Open the composer
   • From Marketing > Social, click Create social post.
2. Configure your post
   • Select accounts, write copy, and add media as described above.
3. Set date and time
   • Click the date picker under the publishing options.
   • Choose the day you want the post to go live.
   • Select the exact time based on your account’s time zone.
4. Schedule the post
   • Click Schedule post instead of publishing now.
   • The post status will change to Scheduled in your dashboard.

You can edit or reschedule posts at any time before they are published.

Use the Hubspot Social Calendar View

The calendar view helps you visualize your publishing plan across all channels.

1. In the social tool, switch to the Calendar tab.
2. Use the weekly or monthly view to see published, scheduled, and draft posts.
3. Filter by network, campaign, or account to focus on specific channels.

You can also create a new post directly from a date on the calendar:

1. Click on the desired day.
2. Select the time slot or general time of day.
3. The Hubspot composer will open with that date and time pre-filled.

Drag-and-drop rescheduling is available in some calendar views, making it quick to adjust content timing.

Bulk Scheduling Posts in Hubspot

If you manage large campaigns, the bulk scheduling option can save significant time.

1. Prepare a CSV file
   • Export or create a CSV with columns for message text, links, and desired publish times.
   • Ensure the format follows Hubspot’s bulk upload requirements.
2. Upload your file
   • In the social tool, look for the bulk scheduling option.
   • Upload your CSV and map each column to the appropriate field.
3. Review imported posts
   • Confirm network selection, copy, and scheduling are correct.
   • Edit individual posts if needed before finalizing.
4. Complete scheduling
   • Submit the bulk schedule to create all posts.
   • They will appear as scheduled items across your social calendar.

Bulk scheduling works best when you have recurring themes or long-running campaigns that need consistent messaging.

Manage Drafts and Scheduled Posts in Hubspot

After creating drafts and scheduled content, use filters and views to keep everything organized.

• Filter by status
  • Choose Draft, Scheduled, or Published to see only relevant posts.
• Edit a draft
  • Click the post from the list or calendar.
  • Update copy, media, or scheduling and save again.
• Reschedule or cancel
  • Open a scheduled post and change the date or time.
  • Or choose to delete or revert to draft if plans change.

These controls ensure your Hubspot social schedule stays aligned with campaign priorities and timely events.

Best Practices for Social Posting with Hubspot

To get the most from your social tools, follow a few operational best practices.

Plan Social Campaigns in Hubspot by Theme

• Group posts by campaign or content theme.
• Use consistent UTM parameters to measure impact accurately.
• Align social posts with landing pages, emails, and ads.

Optimize Posting Times in Hubspot

• Review performance reports to identify high-engagement time slots.
• Schedule posts when your audience is most active on each network.
• Avoid bunching too many posts at the same time.

Collaborate and Approve Content in Hubspot

• Use drafts to gather feedback before scheduling.
• Standardize workflows for approvals and revisions.
• Track who created and edited posts for accountability.

Where to Learn More About Hubspot Social Features

You can explore detailed step-by-step instructions and the latest interface updates in the official product documentation. Visit the source article at Hubspot’s knowledge base for screenshots, requirements, and feature notes.

If you need expert help implementing a complete social and CRM strategy, you can work with a Hubspot-focused agency like Consultevo, which specializes in CRM setups, automation, and marketing operations.

By using the composer, calendar, and bulk features together, you can turn Hubspot into a central command center for consistent, data-driven social media publishing.

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