How to Track Google AI Mode References in Make.com

This step-by-step guide explains how to track Google AI Mode references in make.com using DataForSEO, webhooks, and HTTP tools so you can measure visibility inside AI-powered search results.

The workflow connects Google Search Console data, DataForSEO SERP API, and a simple automation in make.com to detect when your pages are mentioned in AI Overviews and related AI Mode elements.

Why Track Google AI Mode with Make.com

AI-driven SERP features can influence traffic even when traditional rankings look stable. By integrating AI Mode tracking inside make.com, you can:

• Monitor when AI Overviews reference your site.
• Compare AI Mode visibility with classic organic results.
• Export structured data for dashboards and reporting.
• Automate alerts when visibility drops or increases.

The core idea is to send tracked keywords to DataForSEO, collect AI Mode fields from the SERP API response, and log or forward the structured results through your existing make.com workflows.

Prerequisites for the Make.com Integration

Before building the scenario in make.com, prepare the following items:

• Active DataForSEO account with API access.
• List of target keywords and target URLs you want to monitor.
• Basic familiarity with HTTP modules in make.com.
• Optional storage: Google Sheets, Airtable, database, or any CRM to store the results.

Confirm your DataForSEO API credentials and quota, then gather a few test keywords so you can validate the integration quickly.

Plan the Make.com Scenario for AI Mode Tracking

The automation in make.com will follow a predictable pattern:

1. Trigger the scenario on a schedule or via webhook.
2. Fetch your keywords and landing pages to track.
3. Send the keywords to DataForSEO SERP API with AI Mode enabled.
4. Parse AI-related fields from the response.
5. Store or forward the data for reporting.

Design the process first, then translate it into individual modules inside make.com to keep the scenario easy to maintain.

Create the Trigger in Make.com

Start by creating a new scenario in make.com and defining how often you want to check AI Mode visibility.

Option 1: Schedule Trigger in Make.com

Use the built-in Scheduler module in make.com if you prefer fully automated recurring checks:

1. Add the Scheduler module as the first module.
2. Choose an interval (for example, every 6 or 24 hours).
3. Save and run once to initialize the scenario.

This approach is ideal if you want constant monitoring for a static list of keywords.

Option 2: Webhook Trigger in Make.com

If you want on-demand checks or integration with other systems, use a custom webhook inside make.com:

1. Add a Webhook > Custom webhook module.
2. Copy the generated URL.
3. Trigger it from your app, CRM, or a service like Consultevo when you need a fresh AI Mode snapshot.

Include parameters such as keyword sets, country, language, or device, so you can run specific batches through the same scenario.

Prepare Keywords and URLs for Make.com

Next, configure how your scenario accesses the keyword list. Common patterns inside make.com include:

• Google Sheets module to read rows of keywords and their target URLs.
• Data store in make.com to keep a persistent, structured keyword inventory.
• HTTP module to fetch a JSON list from an external endpoint.

For each record, ensure you have at least:

• Keyword phrase.
• Target URL or domain.
• Country and language code for localized results.

You will map these fields later to the DataForSEO SERP API request inside make.com.

Connect Make.com to DataForSEO SERP API

The core of this automation is an HTTP request to the DataForSEO SERP API, configured from inside make.com.

Set Up the HTTP Request in Make.com

1. Add an HTTP > Make a request module after your trigger and data source.
2. Set the method to POST.
3. Enter the DataForSEO SERP API endpoint from the official documentation at this guide.
4. Insert your API login information in the Authorization section (usually Basic Auth or API key, depending on your account).

In the request body, send a JSON object that includes:

• Search engine and location settings.
• The keyword text.
• AI Mode or AI Overview-related parameters described by DataForSEO.

Use mapping inside make.com to dynamically insert the keyword and targeting values from your previous module.

Enable Google AI Mode Parameters

DataForSEO provides specific fields to request data about Google AI Mode and AI Overviews. In your JSON payload, be sure to:

• Activate AI-specific SERP features.
• Request rich result blocks capturing AI references.
• Include any flags needed for AI Overview extraction.

Always cross-check with the live DataForSEO documentation to keep the payload aligned with current AI Mode options.

Parse the DataForSEO Response in Make.com

Once DataForSEO returns a response, make.com can parse and restructure the data so you can easily report on AI Mode visibility.

Identify AI Mode Reference Fields

Use JSON output from the HTTP module and inspect:

• Presence of AI Overview blocks.
• Snippets that mention your domain or brand.
• Positions or rankings inside AI Mode elements.

These fields usually appear inside nested SERP result arrays. Map them to named variables in make.com for subsequent modules.

Transform Data for Reporting

Add tools such as:

• Iterator to process each SERP item individually.
• Text parser or native functions in make.com to extract domains and compare them with your own.
• Set variable or Set multiple variables modules to normalize the final fields.

Your goal is to build a clear structure: keyword, AI Mode presence, mention URL, type of AI element, and any ranking metrics.

Store Google AI Mode Metrics from Make.com

After you have cleaned the data, choose how to save it so you can track changes over time.

Popular Storage Destinations in Make.com

• Google Sheets for quick, spreadsheet-based monitoring.
• Airtable for relational tracking of keywords, pages, and AI mentions.
• Databases such as MySQL or PostgreSQL via make.com connectors.
• BI tools by sending the data to dashboards or analytics platforms.

Map fields from the parsed DataForSEO response to columns like:

• Date and time of check.
• Keyword.
• Target URL.
• AI Mode referenced (yes/no).
• Snippet or summary of the AI result.

This structure allows trend analysis, comparison with organic rankings, and alerting logic inside make.com.

Automate Alerts and Optimization Loops in Make.com

Once tracking is reliable, you can extend the workflow in make.com with automation and optimization rules.

Create AI Mode Alerts in Make.com

Use filters and routers to detect critical conditions, for example:

• A keyword loses all AI Mode references.
• A new page appears in AI Overviews for the first time.
• The referenced URL changes to a competitor domain.

Then add output modules such as email, Slack, or other messaging tools to notify your SEO or content team automatically.

Feed Insights Back into SEO Strategy

Export aggregated reports to your main analytics stack, then refine on-page content, structured data, and topical coverage. With the flexible scenario structure in make.com, you can:

• Schedule more frequent checks for strategic keywords.
• Expand monitoring to new regions or languages.
• Test how content updates impact AI Mode references over time.

By combining DataForSEO data with the automation capabilities of make.com, you gain continuous, scalable insight into how Google AI Mode surfaces your content and where to focus future optimization efforts.

Need Help With Make.com?

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