Automate Customer Feedback with Make.com AI Survey Manager

Customer feedback is powerful, but manually collecting and analyzing it drains time and resources. With make.com and the AI Survey Manager template, you can automatically gather responses, tag them with AI, and send them to the right tools with no coding required.

This how-to guide walks you step by step through using the AI Survey Manager on make.com so you can launch a complete feedback workflow in minutes.

What You Will Build with Make.com AI Survey Manager

The AI Survey Manager solution on make.com helps you:

• Generate an AI-powered feedback form.
• Receive responses through a unique survey link.
• Analyze sentiment and topics with AI.
• Automatically route insights to the right apps.
• Use prebuilt workflows instead of building from scratch.

Everything runs on top of make.com, using visual scenarios and AI modules tailored for survey management.

Prerequisites for Using Make.com AI Survey Manager

Before you start, prepare the following:

• A make.com account with access to scenarios and AI modules.
• At least one destination app to send results to (for example, a CRM, spreadsheet, or help desk tool).
• Clear idea of your feedback goal (NPS, product feedback, onboarding, or support satisfaction).

If you need general automation strategy support before implementing, you can explore additional guidance at Consultevo.

Step 1: Open the AI Survey Manager Template on Make.com

The AI Survey Manager is accessible directly as a guided solution on make.com.

1. Sign in to your make.com account.
2. Go to the how-to guide and solution page at the official AI Survey Manager guide.
3. Click the button to open the AI Survey Manager solution in your workspace.

Make.com will load a fully prepared workspace with multiple scenarios designed for survey creation, response collection, and AI processing.

Step 2: Understand the Make.com Survey Manager Workspace

Once the solution opens, you will see several prebuilt scenarios. They usually cover these areas:

• Survey creation and link generation – builds your form structure and public link.
• Response collection – catches new submissions through webhooks.
• AI processing – uses AI to classify, summarize, and enrich feedback.
• Data routing and storage – sends results into your chosen tools.

Each scenario is a visual workflow you can open and customize. Make.com allows you to modify any module, connection, or data mapping without affecting the rest of the solution.

Step 3: Configure Survey Settings in Make.com

The AI Survey Manager includes a configuration layer, usually implemented through variables or a configuration module.

To set up your survey basics:

1. Open the configuration or setup scenario inside make.com.
2. Define your survey name and internal description.
3. Choose the primary purpose (e.g., product feedback, NPS, or support satisfaction).
4. Set your language and tone for questions and messages.

These options guide the AI components in make.com so they can generate relevant questions and summaries that match your use case.

Step 4: Generate or Edit Survey Questions with Make.com AI

One of the key advantages of the AI Survey Manager is automated question generation.

1. Locate the scenario responsible for survey creation.
2. Inside the scenario, find the AI module that generates questions.
3. Provide instructions such as your target audience, feedback goals, and any required topics.
4. Run the scenario once to let make.com generate a proposed list of questions.

You can then review and adjust the questions:

• Edit question wording directly in the data store or configuration records.
• Add mandatory fields like name, email, or account ID.
• Remove any question that does not match your brand voice.

After this step, your survey structure is ready to be published by make.com.

Step 5: Publish and Share Your Make.com Survey Link

When the survey is configured, make.com will generate a shareable link through the AI Survey Manager interface.

1. Run the publish survey scenario.
2. Copy the unique survey URL created by the solution.
3. Distribute the link through email, chat, social media, or in-app messages.

The link directs respondents to a web form whose fields and texts are controlled from your make.com workspace. Responses are pushed back into your scenarios in real time.

Step 6: Process Responses with Make.com AI Modules

As soon as users submit feedback, the AI Survey Manager orchestrated by make.com starts processing.

Typical AI tasks include:

• Sentiment analysis – categorizing responses as positive, neutral, or negative.
• Topic extraction – identifying themes such as pricing, usability, or support.
• Summarization – creating short executive summaries from long answers.
• Priority detection – flagging urgent or high-impact feedback.

These features rely on make.com AI modules configured within the solution. You can open each AI step to adjust prompts, temperature, or output structure to better match your reporting needs.

Step 7: Route Feedback to Your Tools with Make.com

After AI processing, make.com routes feedback to the right destinations. The AI Survey Manager typically includes connectors for common tools, and you can add more as required.

Popular routing patterns include:

• Sending enriched feedback into a CRM as notes or custom objects.
• Appending summaries and tags to a spreadsheet or database.
• Creating support tickets when sentiment is negative or urgency is high.
• Posting key insights to team chat channels.

To adjust routing:

1. Open the data routing or export scenario in make.com.
2. Connect your apps using built-in integrations or webhooks.
3. Map AI outputs (sentiment, topics, summaries) to fields in your destination tools.
4. Set filters so only specific types of feedback create alerts or tasks.

Step 8: Monitor, Iterate, and Improve in Make.com

After launching your survey, continue refining the workflow based on results.

Using make.com, you can:

• Review logs and execution history to troubleshoot issues.
• Adjust AI prompts for clearer tags or better summaries.
• Add new conditions to escalate critical feedback.
• Clone the solution for different products, regions, or user segments.

Because the AI Survey Manager is built on reusable modules, each improvement in one scenario can easily be replicated across others inside make.com.

Benefits of Automating Feedback with Make.com

Implementing the AI Survey Manager offers tangible benefits:

• Reduced manual work – no more copying and pasting survey answers into spreadsheets.
• Faster insight generation – AI-based summaries highlight trends quickly.
• Consistent routing – every response is processed by the same rules.
• Scalability – the same make.com setup can handle small tests or large rollouts.

Most importantly, the combination of AI and automation makes it easier to act on feedback instead of just collecting it.

Next Steps with Make.com AI Survey Manager

You now know how to open the AI Survey Manager solution, configure survey settings, publish a link, process responses with AI, and route insights into your tools using make.com.

To deepen your implementation, study the module configuration examples in the official guide at make.com's AI Survey Manager page, then adapt prompts, routing rules, and destinations to fit your specific business workflows.

With this foundation, you can reuse the same make.com approach to automate other data collection flows such as onboarding surveys, feature requests, and customer research programs.

Need Help With Make.com?

If you want expert help building, automating, or scaling your Make scenarios, work with ConsultEvo — certified workflow and automation specialists.

Get Help