How to Automate Faceless YouTube Videos with Make.com
Using make.com, you can build a fully automated workflow that plans, scripts, designs, and publishes faceless YouTube videos with AI, all without advanced technical skills. This guide walks you through every step so you can go from idea to uploaded video with minimal manual work.
What You Need Before Starting on Make.com
Before you begin building your scenario in make.com, prepare a few essential tools and accounts. The source tutorial from make.com’s faceless YouTube video guide uses a combination of AI and creative apps that connect easily.
- A free or paid make.com account
- A Google account with access to Google Sheets and YouTube
- An AI copywriting tool such as ChatGPT or Claude
- A design tool like Canva for thumbnails and visuals
- Optional: a free project tracker (Notion, ClickUp, etc.) to store ideas
With these in place, you are ready to translate a typical video creation workflow into an automated scenario inside make.com.
Plan Your Content Workflow for Make.com
Before building your scenario, outline the manual steps you usually take to create a faceless YouTube video. This mirrors the approach highlighted in the original make.com article.
Map Your Existing Process
Write down each action you perform when creating a new video:
- Brainstorming topics
- Researching keywords and angles
- Writing a script
- Designing a thumbnail
- Recording or generating a voiceover
- Creating or editing the video
- Uploading to YouTube with title, description, and tags
- Tracking performance
This list will later become separate modules, triggers, or branches inside make.com. The more precise your process map, the easier the automation will be to design.
Define Your Automation Goals in Make.com
Decide what parts you want fully automated versus semi-automated. Common goals include:
- Automatically generating video ideas from a keyword list
- Creating AI scripts from a template prompt
- Preparing thumbnail briefs or even draft graphics
- Filling YouTube titles, descriptions, and tags dynamically
In make.com, these goals will translate into specific templates, modules, and connections to AI tools.
Build Your Core Scenario in Make.com
Now you can start constructing your first scenario in make.com using the visual editor. The following high-level structure is based on the workflow shown in the original tutorial.
Step 1: Create a Trigger for New Video Ideas
Choose how new video ideas enter your system. Common options in make.com include:
- Google Sheets: New row added with topic, keyword, and notes
- Webhook: Send ideas from forms or other apps
- Scheduler: Generate ideas automatically every week
Configure the trigger module so that each new idea becomes the starting point for the rest of the scenario.
Step 2: Connect AI for Script Generation
Next, add an AI text generation step to create a full video script from your idea. Inside make.com, you can integrate with AI APIs or connect to tools that support HTTP endpoints.
Use a structured prompt such as:
- Video topic and target audience
- Preferred length (e.g., 5-minute script)
- Style and tone (educational, entertaining, etc.)
- Call to action and key talking points
Save the final script back to your trigger app, for example adding it to the same row in Google Sheets. This keeps your data organized and easy to review.
Step 3: Prepare Visual and Thumbnail Assets
The make.com blog flow shows how you can generate visual briefs or even ready-to-edit assets.
- Send script highlights or key phrases to a design tool like Canva via API or integration.
- Create a thumbnail headline and overlay text with AI.
- Store generated URLs or file IDs back in your sheet or database.
While design often needs some manual polishing, make.com can automate repetitive preparation work so you only fine-tune the final image.
Automate Video Assembly and Upload with Make.com
Once scripts and visuals are ready, focus on how your automation will support video creation and publishing.
Step 4: Connect Your Video Creation Process
Depending on your setup, you might use different tools for video production. The original make.com article leaves this part flexible.
Options include:
- Sending script and assets to a video generator that supports API access
- Producing the video manually, but letting make.com handle organization and tracking
- Using a hybrid method where automation prepares all ingredients and a human editor assembles the final cut
Ensure your scenario stores the final video file link or location for the next step.
Step 5: Automate YouTube Upload and Metadata
With the YouTube module in make.com, you can streamline publishing:
- Connect your YouTube channel via OAuth.
- Map fields from your sheet or database to:
- Video title
- Description
- Tags
- Privacy status (public, unlisted, scheduled)
- Attach the video file URL or upload directly, depending on your setup.
Use AI to pre-generate SEO-friendly titles and descriptions, then pass them into the YouTube module in make.com. This reduces manual text editing and keeps your uploads consistent.
Track and Improve Your Automation in Make.com
Monitoring performance helps you refine both your videos and your automation scenario.
Step 6: Log Performance Data Automatically
Set up a recurring schedule module in make.com to fetch analytics from YouTube, such as:
- Views and watch time
- Click-through rates for thumbnails
- Audience retention data
Write this data back into your Google Sheet or database. Over time, this record lets you compare which topics, scripts, or thumbnails work best.
Step 7: Iterate on Prompts and Modules
Using the data you collect, refine:
- Your AI scripting prompts
- Thumbnail text and layouts
- Video length and structure
- Publishing times and frequency
In make.com, adjustments are quick: tweak modules, update field mappings, or add new branches without rebuilding the entire workflow.
Tips for Scaling with Make.com
Once your first faceless video workflow is stable, you can extend it further.
- Duplicate your main scenario for different channels or languages.
- Add approval steps where a human checks scripts before publishing.
- Integrate with social media tools to promote each new upload automatically.
- Connect with external services such as Consultevo if you need expert help designing complex automations.
Because make.com is modular and visual, each improvement can be implemented gradually, without disrupting your current publishing rhythm.
Next Steps: Learn Directly from Make.com
To deepen your understanding, study the original tutorial on the make.com blog and explore their prebuilt templates for creators. This will help you adapt the concepts here to your own niche, tools, and content strategy. With a clear workflow and a well-designed scenario, make.com can turn your faceless YouTube channel into a consistent, automated content engine.
Need Help With Make.com?
If you want expert help building, automating, or scaling your Make scenarios, work with ConsultEvo — certified workflow and automation specialists.