HubSpot Guide to Facebook Social Plugins

HubSpot users can dramatically increase engagement and social proof by embedding Facebook social plugins directly into websites, blogs, and landing pages. These simple tools let visitors like, share, and comment without leaving your page, helping you grow reach while supporting lead generation and nurturing goals.

This how‑to article breaks down the main Facebook social plugins and shows you how to use them strategically inside your HubSpot-powered marketing.

What Are Facebook Social Plugins?

Facebook social plugins are small pieces of code you add to your site so visitors can interact with Facebook content in real time. They display likes, comments, shares, and recommendations sourced from Facebook, turning static pages into social experiences.

When combined with HubSpot campaigns, these plugins can help:

• Increase time on page and repeat visits
• Generate more referral traffic from Facebook
• Show real social proof next to offers and blog posts
• Encourage visitors to follow and interact with your brand

Why Use Facebook Plugins with HubSpot?

Connecting Facebook plugins with HubSpot pages aligns social engagement with your inbound strategy. Instead of sending traffic away to Facebook, you bring the social activity onto your own site where you control calls‑to‑action and lead capture.

Key benefits include:

• Higher conversion rates on landing pages because visitors see friends interacting with your content
• More organic reach as each like, comment, or share can appear in Facebook feeds
• Better content performance on HubSpot blogs through visible social validation

You can add plugin code into HubSpot templates, custom modules, or individual pages using HTML embeds.

Core Facebook Social Plugins to Use with HubSpot

Facebook offers several plugins that fit naturally into HubSpot campaigns. Below are the most useful ones for marketers, plus guidance on where to place them.

1. Like Button for HubSpot Pages

The Like Button lets visitors like your page, post, or offer with a single click. It is one of the fastest ways to add simple social interaction to any HubSpot asset.

Best locations:

• Top or bottom of blog posts
• Next to ebooks, checklists, and templates
• On product or feature pages

Basic setup steps:

1. Open Facebook’s Social Plugins section and choose the Like Button.
2. Enter the URL of the page you host in HubSpot.
3. Configure width, layout (standard, button count, or box count), and whether to show faces.
4. Copy the generated HTML or JavaScript code.
5. Paste the code into the HTML module or source view of your HubSpot page or blog template.

2. Like Box (Page Plugin) for HubSpot Sidebars

The Like Box (now commonly known as the Page Plugin) shows your Facebook Page stream, number of fans, and a Like button. It works well in HubSpot sidebars and footers.

Best locations:

• Blog sidebar on HubSpot blogs
• Footer of high‑traffic resource pages
• Thank‑you pages after a form submission

Benefits include instant social proof, easy fan acquisition, and more visibility for your Page updates.

3. Comments Plugin on HubSpot Blog Posts

The Comments Plugin lets visitors comment on your content using their Facebook profile. Their activity can be published back to Facebook, helping expand reach.

Where to use it:

• Under blog posts hosted on HubSpot
• On landing pages where feedback or discussion is valuable
• On product announcement or update pages

Tips for use:

• Set a moderate width that matches your HubSpot template.
• Enable comment moderation so you can manage spam and inappropriate content.
• Include clear community guidelines near the comments section.

4. Activity Feed on HubSpot Content Hubs

The Activity Feed shows how a user’s friends are interacting with your content. It pulls in likes, shares, and comments related to chosen URLs and displays them dynamically.

This plugin is powerful on:

• Resource centers or content hubs built in HubSpot
• Homepage panels or dedicated social proof sections
• Event or campaign microsites managed within HubSpot

By surfacing what friends are doing, the Activity Feed builds trust and curiosity, nudging visitors to explore more content.

5. Recommendations Plugin for HubSpot Offers

The Recommendations Plugin suggests pages from your site that are most popular and relevant. It is driven by Facebook’s social data and the behavior of connected users.

Ideal placements:

• Right column of long‑form HubSpot blog posts
• Below gated offers and thank‑you messages
• On content hub pages where you want to increase page views per visit

Recommendations adapt to each visitor, which can significantly improve content discovery.

How to Add Facebook Plugins into HubSpot

Most Facebook plugins follow the same implementation pattern. You do not need advanced coding skills, but you should be comfortable editing HTML within HubSpot.

Step‑by‑Step Setup in HubSpot

1. Visit Facebook’s Social Plugins page. Pick the plugin you want, such as the Like Button or Comments Plugin. Use the original documentation from Facebook and the classic tutorial at this detailed guide.
2. Configure the plugin. Enter the URL of your HubSpot page or blog post, set dimensions, colors, and behavior (for example, whether to show profile photos).
3. Generate the code. Facebook provides HTML or JavaScript code snippets to embed the plugin.
4. Open your HubSpot editor. Go to the Landing Pages, Website Pages, or Blog section and choose the relevant template or individual page.
5. Insert an HTML area. Add a rich text or custom HTML module where you want the plugin to appear, then switch to source or HTML view.
6. Paste the plugin code. Insert the code from Facebook, save the module, and update the page.
7. Preview and test. Use the HubSpot preview function to confirm layout, responsiveness, and interaction before publishing.

Best Practices for Using Facebook Plugins with HubSpot

To get maximum value from plugins without overwhelming visitors, keep these guidelines in mind.

Align Plugins with HubSpot Conversion Goals

Every plugin placement should support a clear objective within your HubSpot campaigns. Examples:

• Place Like Buttons near lead magnets to combine social proof with CTAs.
• Use the Comments Plugin on educational posts to drive discussion and micro‑conversions.
• Add the Recommendations Plugin to keep visitors exploring until they convert.

Maintain Clean Design in HubSpot Layouts

Too many plugins can clutter pages and slow performance. In each HubSpot template:

• Limit yourself to one primary plugin per major screen area.
• Check mobile responsiveness and adjust widths in the plugin settings.
• Ensure CTAs remain visually dominant over social widgets.

Monitor Performance and Optimize

Use analytics to track how plugins impact engagement and conversions. Inside your HubSpot analytics and additional tools from agencies like Consultevo, monitor:

• Changes in time on page and bounce rate
• Referral traffic from Facebook back to your HubSpot pages
• Lead submissions before and after plugin deployment

Adjust placement, size, and plugin type based on these insights.

Integrating Facebook Social Proof into HubSpot Strategy

Facebook social plugins are most powerful when they support your broader inbound marketing strategy. By embedding them thoughtfully into HubSpot pages, blogs, and landing experiences, you turn every visit into an opportunity for engagement, sharing, and conversion.

Focus on a few high‑impact placements, measure results, and iterate. As you refine how social proof shows up across your HubSpot assets, you will see stronger performance from both your content and your campaigns.

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