How to Sync LinkedIn Ads Leads to HubSpot
Connecting LinkedIn Ads with Hubspot lets you automatically sync leads from your campaigns into your CRM, so your sales and marketing teams can follow up faster and track performance in one place.
This guide walks you through how to connect LinkedIn Ads, sync leads, manage permissions, and troubleshoot common issues while working inside your HubSpot account.
Prerequisites for LinkedIn Ads and HubSpot Integration
Before you set up the sync between LinkedIn Ads and your HubSpot portal, make sure the right permissions are in place for both platforms.
LinkedIn permissions required
To connect a LinkedIn Ads account to HubSpot, the user who performs the connection must:
- Be a Super admin or have Ads access in HubSpot.
- Have the Account Manager or Campaign Manager role on the LinkedIn Ads account.
- Have access to the LinkedIn company page used for Lead Gen Forms.
HubSpot permissions required
Inside HubSpot, confirm that the user who will connect the ad account has:
- Permission to view and edit Ads.
- Permission to view and edit Contacts so that new leads can be created.
If you work with an agency or consultant, you can review additional CRM and integration services from Consultevo to help configure and maintain your HubSpot setup.
Connect Your LinkedIn Ads Account to HubSpot
Once the right permissions are set, you can connect LinkedIn Ads to HubSpot from the ads tool.
Step-by-step: connect LinkedIn Ads
- In your HubSpot account, go to Marketing > Ads.
- Click Connect account.
- Choose LinkedIn as the network.
- Log in to LinkedIn if prompted, then review the permissions requested.
- Allow HubSpot to access your LinkedIn Ads accounts and Lead Gen Forms.
- Select the specific LinkedIn Ads accounts you want to connect.
- Confirm and save your selections.
After this connection, HubSpot will be able to sync lead data from eligible LinkedIn Lead Gen Forms into your CRM.
Enable Lead Sync From LinkedIn to HubSpot
Connecting the ad account alone is not enough. You must also enable form and lead syncing between LinkedIn Ads and HubSpot for each page that uses Lead Gen Forms.
Turn on lead sync for LinkedIn pages
- In HubSpot, navigate again to Marketing > Ads.
- Click the Settings icon for LinkedIn lead syncing.
- Locate the LinkedIn company pages that use Lead Gen Forms.
- Toggle Lead sync on for each page whose leads you want in HubSpot.
- Click to confirm your changes.
From this point forward, new leads that submit LinkedIn Lead Gen Forms on those pages will automatically appear as contacts in HubSpot, with associated ad campaign data where available.
How LinkedIn Leads Are Created in HubSpot
When LinkedIn Lead Gen Forms sync to HubSpot, the platform automatically creates or updates CRM records using the submitted data.
Contact creation rules in HubSpot
- If the email address from the LinkedIn lead does not exist, HubSpot creates a new contact record.
- If a contact with the same email already exists, HubSpot updates the existing record with any new properties mapped from LinkedIn.
- HubSpot associates the contact with the relevant LinkedIn Ads campaign and ad group for reporting.
The integration also populates standard ad properties, such as:
- Original source and source drill-down fields
- Campaign, ad group, and ad ID values when available
- Form submission details corresponding to the LinkedIn Lead Gen Form
Form field mapping in HubSpot
HubSpot supports automatic mapping for many default LinkedIn Lead Gen Form fields. Custom fields from LinkedIn can be mapped to custom properties in HubSpot where applicable.
To review or update mappings:
- Open Settings in your HubSpot account.
- Go to Objects > Contacts.
- Review the properties that correspond to the fields you capture on LinkedIn.
Adjust mappings according to your data strategy to ensure that new leads from LinkedIn Ads are fully usable in HubSpot lists, workflows, and reports.
Manage Connected LinkedIn Ads Accounts in HubSpot
After setup, you may want to manage which LinkedIn Ads accounts stay connected to HubSpot and which pages sync leads.
View and edit connected accounts
- In HubSpot, return to Marketing > Ads.
- Click Settings or Manage accounts.
- Review all LinkedIn Ads accounts currently connected to HubSpot.
- Use the toggles to activate or deactivate ad tracking for specific accounts.
Deactivating an account stops data from syncing going forward, but does not delete historical data already in HubSpot.
Disconnect a LinkedIn Ads account
If you no longer want an account connected to HubSpot:
- Find the LinkedIn Ads account in the list.
- Click the options menu (often labeled More or with an icon).
- Select Disconnect.
- Confirm that you understand future data will not sync into HubSpot.
Existing contacts and campaigns remain in HubSpot, but new leads from that LinkedIn account will no longer appear in the CRM.
Common Lead Sync Issues Between LinkedIn and HubSpot
Occasionally, leads may not sync as expected. The integration between LinkedIn Ads and HubSpot depends on permissions, page access, and form usage.
Leads not appearing in HubSpot
If new LinkedIn leads are missing in HubSpot, check the following:
- Confirm the LinkedIn Ads account is still connected in HubSpot.
- Verify that lead sync is enabled for the correct LinkedIn company page.
- Ensure the user who connected the account still has page admin and ad account permissions in LinkedIn.
- Check that the leads were generated by Lead Gen Forms, not by traffic campaigns that send users to a website.
Once any permission or connection issues are resolved, new leads should resume syncing into HubSpot.
Permission conflicts and HubSpot access
Lead sync problems can occur when a user loses admin access on LinkedIn or their HubSpot rights change. To fix this:
- Confirm that the connecting user still has Super admin or Ads access in HubSpot.
- Verify on LinkedIn that the same user maintains access to the ad account and company page.
- If needed, disconnect and reconnect the LinkedIn Ads account from HubSpot using a user with valid permissions.
Best Practices for Using LinkedIn Ads With HubSpot
After your integration is running smoothly, use these practices to get more value from your LinkedIn leads in HubSpot.
Use HubSpot lists and workflows
- Create active lists in HubSpot based on LinkedIn campaign, ad group, or form submission properties.
- Use workflows to send internal notifications to sales when new LinkedIn leads arrive.
- Enroll LinkedIn leads in nurturing sequences or email campaigns directly from HubSpot.
Measure ad performance inside HubSpot
With the integration active, you can measure performance in both LinkedIn and HubSpot:
- Compare cost-per-lead and deal influence across channels.
- Track which LinkedIn campaigns generate the most qualified contacts in HubSpot.
- Use attribution reports to see how LinkedIn Ads contribute to pipeline and revenue.
Learn More About LinkedIn Ads and HubSpot
For detailed, up-to-date reference documentation and screenshots for every step of this process, review the official HubSpot knowledge base article on managing LinkedIn Ads accounts and syncing leads: LinkedIn Ads and lead sync guide.
Combining LinkedIn Ads with HubSpot helps you centralize lead capture, automate follow-up, and report on real business impact from your campaigns, all inside one CRM-driven marketing platform.
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