How to Add Product Modules in HubSpot Marketing Emails
Using Hubspot product modules in marketing emails lets you quickly showcase ecommerce items, personalize offers, and drive more sales without rebuilding layouts from scratch.
This guide walks you through enabling the product module, inserting it into emails, choosing product lists, and understanding key limitations so you can use it effectively in your campaigns.
What the HubSpot Product Module Does
The product module pulls product information directly into your marketing emails. It is only available if you have a connected ecommerce integration and are using a Regular email type.
With the module, you can:
- Display selected products from your ecommerce store.
- Automatically populate product details from your integration.
- Customize which products appear via lists or recommendations.
- Reuse module layouts for consistent design.
This is especially helpful for promotional campaigns, abandoned cart follow-ups, and post-purchase recommendations.
Requirements Before Using HubSpot Product Emails
Before you can add the product module to emails, certain requirements must be met in your HubSpot account and connected ecommerce system.
1. Use a Regular Marketing Email Type in HubSpot
The product module only appears in the editor when you are creating a Regular marketing email. It does not support other email types.
If you do not see the product module, confirm that:
- You created a new email as a Regular email.
- You are in the drag-and-drop email editor, not a legacy template type.
2. Connect a Supported Ecommerce Integration
You must have a compatible ecommerce integration connected so HubSpot can access your product data. The module relies on products and product lists synced from that integration.
After connecting ecommerce, HubSpot can reference:
- Individual products
- Product collections or lists
- Recommendation sets, depending on the integration
Once data syncs, product-related modules and settings become available in the email editor.
How to Add a Product Module in HubSpot Emails
Follow these steps to insert and configure the product module inside a Regular email.
Step 1: Create or Open a Regular Email in HubSpot
- In your HubSpot account, navigate to your marketing emails tool.
- Click to create a new email and choose Regular as the email type, or open an existing Regular email draft.
- Make sure you are using the drag-and-drop editor so you can access modules.
Step 2: Insert the Product Module into Your Layout
- In the left sidebar of the email editor, browse the available modules.
- Locate the product-related module supplied by your ecommerce integration.
- Drag the module into your email layout where you want your products to appear.
- Release the module in a section or column. HubSpot will show a placeholder until you select products or lists.
Step 3: Choose Which Products to Display
After adding the module, configure what content it shows. The available options depend on your specific integration, but commonly include:
- Specific products: Manually select individual products.
- Product lists or collections: Choose from synced ecommerce lists.
- Dynamic recommendations: Use automatically generated recommendations where supported.
To configure the module:
- Click the product module in the email preview.
- In the left panel, open the content or data source settings.
- Select your products, product list, or recommendation option.
- Save your changes and review the product display in the email body.
Customizing the HubSpot Product Module Layout
Once products are selected, adjust the appearance so it fits the style of the rest of your HubSpot email.
Customize Product Details
Depending on the module, you may be able to toggle or configure:
- Product name visibility
- Price visibility and format
- Product image size
- Short descriptions or additional fields
- Call-to-action buttons and link URLs
Click any editable field in the module to adjust text, button labels, or styles, while the product data itself continues to sync from your ecommerce source.
Change Layout and Styling in HubSpot
Use the design options in the left sidebar to align the product block with your branding. Common layout edits include:
- Number of products per row
- Padding and spacing around images or text
- Font size and color for titles and prices
- Button colors and border radius
- Background colors for the module section
Preview the email on desktop and mobile inside HubSpot so you can confirm that products display cleanly across devices.
Limitations of Product Modules in HubSpot
Product modules are powerful but also limited by how they are built and how your ecommerce system syncs data.
- They are only available in Regular marketing emails, not all email types.
- They rely on an active ecommerce integration with product sync enabled.
- Available options and display fields vary by integration provider.
- Some elements may be locked to preserve correct product data connections.
For a detailed, integration-specific breakdown of what is supported, review HubSpot’s official documentation at this product module help article.
Best Practices for Product Emails in HubSpot
To get the most value from your HubSpot product modules, follow these best practices when building campaigns.
Use Focused Product Groups
Instead of adding a large number of unrelated items, select products that match the purpose of the email, such as:
- New arrivals in a specific category
- Top sellers for a particular audience segment
- Complementary items after a recent purchase
Focused groupings often perform better than long, unfocused catalogs.
Keep Email Copy Short Around Product Blocks
Because the module already includes key product information, keep surrounding text concise. Use short headlines and brief supporting copy so the main focus stays on the product visuals and calls to action.
Test Variations in HubSpot
Run A/B tests in HubSpot to experiment with:
- Different product sets or lists
- Alternative layouts or number of products
- Button text and placement
- Price visibility vs. click-through focus
Analyze performance to refine how you use the product module in future campaigns.
Next Steps for Optimizing Your HubSpot Email Strategy
After you successfully add and configure product modules, incorporate them into broader lifecycle workflows, including promotional, abandoned cart, and post-purchase sequences.
If you need strategic help combining technical setup in HubSpot with conversion-focused email strategy, you can review consulting resources at Consultevo.
By configuring the product module correctly, aligning it with your ecommerce integration, and following layout best practices, you can turn HubSpot marketing emails into effective product showcases that consistently drive more revenue from your audience.
Need Help With Hubspot?
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