Style Your Chatbot in Zapier
In Zapier, you can style your AI chatbot so it matches your brand, looks professional, and feels natural to your users. This guide walks you through every styling option available so you can control layout, colors, logos, and conversation behavior before you embed or share your chatbot.
The steps below are based on Zapier’s chatbot builder interface and show you exactly where to click and what each setting does.
Access the Zapier chatbot builder
To start styling, open your existing chatbot in the Zapier interface. Once you’re in the builder, you can switch between configuration, styling, and testing views.
- Select your chatbot from your list of AI chatbots in Zapier.
- Open the chatbot builder view.
- Look for the Style or appearance section in the editor sidebar.
From here, you’ll adjust layout, theme, font, colors, and conversation options before deploying your chatbot.
Choose a Zapier chatbot layout
The first major design decision is how your chatbot appears on your site or page. Zapier provides three main layouts you can toggle between.
Zapier floating button layout
This layout places a small chat icon at the corner of the screen. When visitors click the icon, the full chatbot window opens.
- Stays out of the way while users browse.
- Ideal for support chat or guided help experiences.
- Displays as an overlay on top of your existing content.
Use this option when you want your chatbot available on every page but don’t want it to dominate the screen.
Zapier embedded layout
The embedded option lets you insert the chatbot directly into a section of a web page.
- Fits into a content block or specific section of your site.
- Great for landing pages, documentation hubs, or resource centers.
- Behaves like a normal element of the page layout.
This is useful when the chatbot is a primary part of the page content, such as guided onboarding or documentation search.
Zapier full-page layout
The full-page layout presents the chatbot as the main focus of an entire page.
- Visitors see the conversation immediately on load.
- Ideal for standalone AI assistant experiences.
- Works well when you send users directly to a chatbot URL.
Choose this when your chatbot is the central experience, such as an AI support portal or dedicated assistant page.
Apply a Zapier chatbot theme
After choosing a layout, you can select a theme to set the overall look of your Zapier chatbot.
- In the styling panel, locate the Theme or Appearance section.
- Pick from the available preset themes.
- Preview the theme to see how it affects background, text, and chat bubble styles.
Themes help you quickly align the chatbot with your site’s tone, whether minimal, playful, or professional. You can further refine individual colors after selecting a base theme.
Customize Zapier colors and typography
For tighter brand alignment, you can customize colors and fonts in Zapier.
Set brand colors
Use your primary brand color so the chatbot feels native to your site.
- Open the color settings in the Style panel.
- Adjust options such as:
- Primary accent color
- User message bubble color
- Bot message bubble color
- Background color
- Enter HEX values or use the color picker for precise control.
Match these values with your brand guidelines to keep your chatbot visually consistent across all pages.
Choose chatbot fonts
Typography also affects how your Zapier chatbot feels to visitors.
- Locate the font or typography section.
- Select a font family compatible with your brand.
- Preview body text and message bubbles to ensure readability.
Choose a font that is easy to read on both desktop and mobile. Avoid overly decorative fonts for long conversations.
Add branding to your Zapier chatbot
Branding elements such as logos and avatars help your chatbot feel trustworthy and recognizable.
Upload a logo
You can display a logo in the chatbot header or within the interface.
- In the branding section, click Upload logo.
- Select an image file that meets the recommended dimensions.
- Save and preview how the logo appears in each layout.
Use a high-resolution logo with a transparent background to avoid visual artifacts.
Configure a bot avatar in Zapier
The avatar represents your AI assistant in the conversation.
- Open the avatar settings.
- Choose from default avatars or upload a custom image.
- Confirm the avatar displays correctly beside the chatbot messages.
Consider using an avatar that aligns with your brand’s tone, such as a friendly icon or minimal logo mark.
Control conversation behavior in Zapier
Beyond visual design, you can configure how the chatbot behaves when users interact with it in Zapier.
Set greeting and welcome messages
The first message sets expectations and guides users.
- Locate the Greeting or Welcome message field.
- Write a concise message that explains what the chatbot can do.
- Include example prompts, such as:
- “Ask about pricing options”
- “Get help with a workflow”
Keep the tone consistent with your overall brand voice.
Configure input and reply options
You can adjust how the user input field and replies behave.
- Enable or disable suggested questions.
- Decide whether users can send long-form messages.
- Set rules for when the chatbot can reset the conversation.
These options help you guide users while still allowing natural conversation.
Preview and test your Zapier chatbot styling
Before publishing, preview your changes directly in Zapier.
- Use the preview window to see how your chatbot appears in each layout.
- Test both desktop and mobile breakpoints if available.
- Send sample messages to review colors, bubbles, and avatar positions.
Make incremental adjustments until the chatbot feels visually integrated with your site and easy to read in real conversations.
Deploy your styled Zapier chatbot
Once you’re happy with your styling, deploy the chatbot using the embed or share options provided by Zapier.
- Go to the publish or share section of the chatbot builder.
- Choose the appropriate layout and embed method.
- Copy the embed code or shareable link.
- Paste the code into your website, app, or landing page.
After publishing, test the chatbot in the live environment to confirm the layout, theme, and colors match your expectations.
Learn more about Zapier chatbots
For a deeper dive into styling controls and the latest options, review the official documentation on how to style your chatbot in Zapier’s help center. You can also explore broader automation and AI integration strategies on sites like Consultevo to see how chatbots fit into larger workflows.
By carefully configuring layout, theme, fonts, colors, and behavior in Zapier, you ensure your AI chatbot feels like a natural extension of your brand while delivering a clear, user-friendly conversation experience.
Need Help With Zapier?
Work with ConsultEvo — a
Zapier Certified Solution Partner
helping teams build reliable, scalable automations that actually move the business forward.