How to Use Medium with HubSpot

Using HubSpot alongside Medium can help you expand your reach, test new content ideas, and attract qualified readers back to your main site or blog. This guide walks through a practical, step-by-step process to publish on Medium while keeping your marketing engine running smoothly.

Why Combine Medium and HubSpot

Medium is a popular publishing platform with a built-in audience and clean reading experience. When you connect it strategically to your HubSpot-driven marketing, you can:

Reach new readers who may never find your site through search alone.
Repurpose existing blog posts and offers you already manage in your CMS.
Build authority in your niche without rebuilding your blog from scratch.
Capture traffic and leads by pointing readers back to key pages.

The goal is not to replace your main blog, but to treat Medium as a satellite channel that feeds your primary HubSpot-powered site and email list.

Set Clear Goals for Your HubSpot + Medium Strategy

Before you create posts, define how Medium should support your broader HubSpot strategy. Common goals include:

Driving referral traffic to cornerstone content or landing pages.
Building thought leadership for specific topics or personas.
Testing headlines and topics to inform your content calendar.
Earning social proof and engagement you can highlight on your site.

Once you have clear goals, you can decide which pieces from your existing library make sense to republish or adapt for Medium.

How to Start Publishing on Medium with HubSpot Content

You do not need complex integrations to use Medium effectively with a HubSpot-based blog. Follow these steps to get started.

1. Create or Optimize Your Medium Profile for HubSpot Traffic

First, set up or refine your Medium account to align with your brand and HubSpot goals.

Claim a custom username that matches your brand or personal domain.
Write a concise bio that explains who you help and how, and include a link to your main website or blog.
Add a profile picture and header image that match your brand identity.
Link to your site from your profile and occasional articles so interested readers can learn more.

Your profile should make it obvious why someone should follow you and where they should go next beyond Medium.

2. Choose the Right HubSpot Articles to Repurpose

Not every article from your HubSpot-powered blog is ideal for Medium. Start with pieces that:

Offer educational, story-driven, or opinion-based value.
Stand alone without needing extensive navigation or tools from your site.
Have already performed well in traffic, engagement, or shares.
Answer clear questions your audience asks often.

Consider grouping posts into a theme so you can build topical authority over time.

3. Import Existing Posts to Medium the Right Way

Medium provides an Import a story option that helps preserve SEO signals by adding a canonical link back to your original article.

Copy the URL of the article you published on your main site.
In Medium, click your profile picture and choose Stories, then select Import a story.
Paste the URL of your original article.
Allow Medium to fetch the content, then review the imported draft.

This approach tells search engines that the original version on your main site is the primary source, reducing the risk of duplicate content issues.

4. Adapt Formatting and CTAs for the Medium Audience

Readers on Medium expect a clean, narrative-friendly format. After importing content from your HubSpot blog, refine your article to match that style.

Use short paragraphs for easy readability.
Break up content with subheadings to guide scanning.
Remove layout-dependent elements that do not translate well (complex tables, heavy scripts, or site-specific widgets).
Add clear calls-to-action directing readers to a resource or guide on your main site.

Where you would normally use a HubSpot form or pop-up, add a simple text CTA and link instead.

Best Practices for HubSpot Bloggers on Medium

A few small adjustments can make a big difference in how your Medium articles perform and how they support your marketing ecosystem.

Optimize Titles and Intros for Medium

While your HubSpot blog titles may be optimized for search engines, Medium can reward more curiosity-driven and narrative titles. When appropriate:

Refine your headline to be more benefit-focused or story-led.
Use a strong first sentence that hooks the reader quickly.
Clarify who the article is for and what they will gain.

You can keep the same core topic but slightly adjust positioning for the Medium audience.

Use Links Strategically with HubSpot Content

Links in your Medium posts should support your goals without overwhelming the reader.

Include a contextual link back to the original article or a related resource on your site.
Link to one key landing page or lead magnet instead of several competing offers.
Use descriptive anchor text so readers understand what they will get.

For example, you might link to a detailed guide or tool you host on your HubSpot-managed website.

Engage with the Medium Community

Medium is more than a publishing tool; it is a community. To build consistent traffic back to your HubSpot content, you should:

Respond to comments thoughtfully.
Highlight stories by other writers in your niche.
Collaborate with publications that reach your target audience.
Post consistently, even if you start with a modest schedule.

This engagement can increase recommendations and follows, which improves the reach of future posts.

Repurposing HubSpot Campaign Assets for Medium

Beyond individual blog posts, you can extend full campaigns to Medium in a structured way.

Turn Long-Form Assets into Article Series

If you have an ebook, extensive guide, or webinar managed through HubSpot, consider:

Breaking the asset into a 3–5 part article series.
Publishing each part on Medium with clear navigation between them.
Offering the full downloadable version on your site in exchange for an email.

Each article should deliver standalone value but also point to the complete resource on your main site.

Use Medium Insights to Refine Your HubSpot Calendar

Medium provides basic stats on reads, views, and read ratio. You can use this data to influence your future content planning.

Identify headlines and topics that earn more reads and engagement.
Feed those insights into your HubSpot editorial calendar.
Iterate on formats and story angles based on reader behavior.

Over time, the combination of platform analytics and your existing reporting tools can help you double down on the topics that matter most.

Helpful Resources for Improving Your HubSpot Content

To refine your overall approach to content and distribution, you can learn from marketing and SEO specialists who understand how channels work together.

For in-depth consulting and optimization beyond Medium, you may explore partners such as Consultevo, which focuses on SEO and growth strategy for digital brands.

To dive deeper into specific Medium-focused tactics based on the original guidance that inspired this article, review the detailed walkthrough from HubSpot at this source page on how to use Medium.

Next Steps for Your HubSpot and Medium Workflow

Aligning Medium with your HubSpot content engine does not require a complex integration. Start by publishing a handful of your best posts, adapting them to the Medium style, and tracking which topics resonate.

As you gather data, refine your editorial plan, expand into series, and continue directing engaged Medium readers to your core resources, offers, and email list on your main site. Over time, this combined approach can help you reach new audiences while staying anchored to a single, well-managed marketing hub.

Need Help With Hubspot?

If you want expert help building, automating, or scaling your Hubspot , work with ConsultEvo, a team who has a decade of Hubspot experience.

Scale Hubspot

“`