How to Use the New Snapchat Integration in Make.com

The new Snapchat integration in make.com lets you build automated workflows for Snapchat Business Accounts and Public Profiles without writing code. This guide walks you step by step through adding the Snapchat app, creating connections, and using every available module to manage profiles, media, and ads in your scenarios.

Before You Start with Make.com and Snapchat

To work with the Snapchat integration in make.com, you need a few prerequisites in place. These depend on which part of Snapchat you want to automate: Business Accounts or Public Profiles.

Requirements for Snapchat Business Accounts in Make.com

To use Snapchat Business Account modules in make.com, ensure you have:

• An active Snapchat account.
• A Snapchat Business Account created under that login.
• At least one Ad Account associated with your Business Account.
• Proper permissions on each Ad Account you want to use in automation.

Without these elements, the Business Account modules in make.com will not be able to read or update Snapchat data.

Requirements for Snapchat Public Profiles in Make.com

For Public Profile modules in make.com, you must have:

• A Snapchat account with a published Public Profile.
• Admin or appropriate access to that Public Profile.
• Existing or planned content you want to publish via automation (e.g., videos, images, Spotlight content).

With these requirements in place, you can leverage make.com to publish and update content across your Snapchat Public Profiles.

Adding the Snapchat App in Make.com

The new Snapchat app is available directly in the scenario builder of make.com. To start using it:

1. Log in to your make.com account.
2. Create a new scenario or open an existing one.
3. Click the plus icon to add a module.
4. Search for “Snapchat” in the app list.
5. Select the Snapchat app to view the available modules.

Once the app is added to your scenario, you will be prompted to create or select a Snapchat connection.

Creating Snapchat Connections in Make.com

Snapchat uses OAuth 2.0 for authentication in make.com. A single connection can provide access to both Business Account and Public Profile modules.

Steps to Authorize Snapchat in Make.com

1. In the first Snapchat module you add, click Add next to the Connection field.
2. A new window opens, redirecting you to the official Snapchat authorization page.
3. Log in with the Snapchat account that owns or administers the Business Account or Public Profile you want to automate.
4. Review the list of requested permissions.
5. Click Authorize to grant make.com access.

After authorization, the connection appears in your account and can be reused across other Snapchat modules in the same or different scenarios.

Managing Multiple Snapchat Connections in Make.com

If you manage several brands or profiles, you might need more than one connection in make.com. To handle multiple connections:

• Create one connection per Snapchat login as needed.
• Name each connection clearly (for example: “Brand A Business”, “Brand B Public Profile”).
• Select the correct connection in each module so your operations target the right Business or Public Profile.

You can edit or remove connections at any time from the Connections section of your make.com account.

Snapchat Business Account Modules in Make.com

Business Account modules in make.com focus on advertising and creative assets. These modules help you retrieve ad-related information and upload or manage creatives used in Snapchat campaigns.

Get Business Accounts

The Get Business Accounts module retrieves a list of Business Accounts associated with the authorized Snapchat user. Use this module to:

• Map Business Account IDs to use in later modules.
• Build dynamic lists of accounts for internal dashboards.
• Drive branching logic depending on which Business Account is selected.

In make.com, simply choose the connection and run the module to pull available Business Accounts.

Get Ad Accounts

The Get Ad Accounts module fetches all Ad Accounts under a chosen Business Account. With it, you can:

• Retrieve Ad Account IDs and names.
• Filter Ad Accounts based on status or ownership in your scenario.
• Feed Ad Account data into reports, notifications, or BI tools.

Set the Business Account ID (from the previous module) in make.com and map results to the rest of your scenario.

Upload Creative Assets

The Snapchat integration in make.com includes an Upload Creative Assets module for Business Accounts. Typical uses include:

• Uploading new images or videos to your Snapchat Business library.
• Automating creative updates from a DAM or cloud storage platform.
• Keeping your ad creatives synchronized with other marketing systems.

Within make.com, you will map the file source (for example, a file uploaded from Google Drive or another storage app) to the asset fields required by Snapchat.

Snapchat Public Profile Modules in Make.com

Public Profile modules in make.com let you manage public-facing content and Spotlights. This is ideal for social media teams who want to automate publishing workflows.

Create Spotlight Content

The Create Spotlight Content module allows you to publish new Spotlight Snaps on a Public Profile. You can, for example:

• Automatically post selected user-generated content as Spotlights.
• Publish scheduled promotional videos from a content calendar stored in another app.
• Trigger new Spotlights based on events, such as a product launch or campaign start.

In make.com, configure this module by mapping media files, captions, and any other required fields from previous modules.

Update Public Profile

The Update Public Profile module lets you modify basic information about a Public Profile. With it, you can:

• Refresh profile details based on data from your CRM.
• Coordinate changes across multiple platforms when brand information is updated.
• Automate seasonal or campaign-based profile updates.

Use this module in make.com whenever you want profile changes to be part of a broader automated workflow, such as a brand refresh or localization project.

Building a Sample Snapchat Scenario in Make.com

The following high-level example shows how modules can work together inside make.com to manage Snapchat content:

1. Trigger from another app (e.g., a new media file appears in a storage service).
2. Upload Creative Assets to the Snapchat Business Account to store the file as an ad-ready asset.
3. Create Spotlight Content using the same media on a Public Profile.
4. Update Public Profile to reflect any new campaign or promotional message.
5. Notify your team through email or chat with links and status updates.

This scenario illustrates how make.com connects creative production, distribution, and team communication around Snapchat.

Tips for Optimizing Snapchat Workflows in Make.com

To get the most from the Snapchat integration in make.com, consider these practices:

• Use variables and mapping to avoid hard-coding Business Account and Ad Account IDs.
• Test with a staging account before running scenarios on your primary Snapchat accounts.
• Combine scheduling tools with Snapchat modules to build fully automated content calendars.
• Log responses from each Snapchat module in a spreadsheet or database for easier reporting.

These approaches help keep your Snapchat automations in make.com reliable, scalable, and easy to manage over time.

Where to Learn More About Make.com Integrations

You can find the official integration reference for Snapchat directly on the make.com help portal at this Snapchat integration overview. For broader automation and strategy help, you can also consult external experts such as Consultevo, who specialize in workflow design and implementation.

By combining the new Snapchat integration with other apps in make.com, you can streamline advertising, content publishing, and profile management across your entire marketing stack.

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