Automate Shopify Abandoned Carts with Make.com

Using make.com to automate Shopify abandoned carts is one of the fastest ways to recover lost sales, personalize follow-up messages, and centralize your e‑commerce operations without writing code.

This how‑to guide walks you through building an abandoned cart solution inspired by the original Integromat tutorial on the make.com how‑to page, updated for today’s automation best practices.

Why Use Make.com for Shopify Abandoned Carts?

Manually tracking and emailing customers who leave items in their carts is time‑consuming and error‑prone. Make.com allows you to automate this entire workflow and connect Shopify with your email platform, CRM, and analytics tools.

With a well‑designed abandoned cart scenario you can:

• Detect abandoned checkouts in Shopify automatically.
• Trigger personalized follow‑up emails based on cart content.
• Segment customers by behavior, value, or products.
• Send data to other systems for reporting and retargeting.

Prerequisites for the Make.com Shopify Scenario

Before you start building the automation, make sure you have these elements ready.

• An active Shopify store with admin access.
• A make.com account with permission to create scenarios.
• Access to an email service (Shopify email, SMTP, or a connected app).
• Basic understanding of Shopify orders, customers, and checkouts.

Connect Shopify to Make.com

The first step is to create a connection between Shopify and make.com so data can flow securely between the two platforms.

1. Log in to your make.com dashboard.

2. Click Create a new scenario.

3. From the list of apps, search for Shopify and select it.

4. Choose a trigger module such as Watch Abandoned Checkouts or another abandoned‑cart‑related trigger offered in the Shopify app on make.com.

5. Click Add to create a new connection.

6. Enter your Shopify store URL when prompted and authorize make.com in the Shopify admin to grant API access.

After authorization, the Shopify connection will be available for all your scenarios in make.com.

Design the Abandoned Cart Flow in Make.com

The core of the solution is a make.com scenario that listens for abandoned carts and launches a series of actions.

Step 1: Configure the Shopify Trigger in Make.com

The scenario begins with a trigger module that detects an abandoned cart event.

1. Open your newly created scenario in make.com.

2. On the canvas, click the Shopify module you added earlier.

3. Select a trigger such as Watch Abandoned Checkouts (or the closest equivalent available).

4. Define the interval (for example every 5, 10, or 15 minutes) to control how often make.com polls Shopify.

5. Set any available filters, such as minimum cart value or specific checkout status, to focus on meaningful abandoned carts.

Step 2: Add Filters and Routers in Make.com

To avoid sending unnecessary emails, use filters and routers in make.com to guide different cart situations down different paths.

Common branches might include:

• High‑value carts that qualify for special offers.
• First‑time customers who should receive onboarding content.
• Returning customers who may be more responsive to loyalty incentives.

To add a router in make.com:

1. Click the small wrench icon between modules and select Router.

2. Connect each output to another module chain.

3. Apply filters to each route so only matching records continue down that branch.

Step 3: Enrich Abandoned Cart Data with Make.com

Before sending any notification, enrich the data pulled from Shopify so your messages are more persuasive.

Using additional modules in make.com you can:

• Look up the customer’s full profile (orders, tags, total spend).
• Fetch product details such as images, titles, and prices.
• Calculate derived values, like total cart discount or margin.
• Format dates, currency, or names for clean display in emails.

Use the built‑in Tools modules inside make.com (e.g., text aggregators and formatters) to structure cart items into readable lists for your templates.

Send Abandoned Cart Emails with Make.com

Once your scenario in make.com has identified an abandoned checkout and enriched the data, it is time to send a targeted message.

Choose an Email Channel within Make.com

There are several ways to send cart recovery emails from make.com:

• SMTP / Email module to send from your own mail server.
• Dedicated email services connected via their apps.
• Shopify email or another native integration, when available.

Pick the option that aligns with your infrastructure and deliverability strategy.

Map Shopify Data to Dynamic Email Content

When configuring the email module in make.com:

1. Set the To field to the customer’s email from Shopify.

2. Use dynamic fields in the Subject, like the customer’s first name or main product title.

3. In the email body, insert placeholders for:

   • Customer name.
   • Cart items with titles, quantities, and prices.
   • A direct return‑to‑cart or checkout link.
   • Optional discount or promo code.

4. Leverage the text‑building capabilities of make.com to loop through cart items and generate a neat HTML or plain‑text summary.

Optimize Timing and Follow‑Ups with Make.com

Abandoned cart recovery works best with a short sequence rather than a single email. Make.com makes it easy to schedule multiple touches.

Build a Multi‑Step Reminder Sequence

You can create a sequence such as:

1. First reminder 1–2 hours after the cart is abandoned.

2. Second reminder 24 hours later with social proof or FAQs.

3. Final reminder after 48–72 hours, optionally with a limited‑time incentive.

To implement this in make.com, string together delay modules or schedule follow‑up scenarios that only trigger if the cart has not converted into an order.

Prevent Duplicate or Unwanted Emails

Use additional checks inside make.com to keep customer experience positive:

• Verify that the abandoned checkout has not turned into a completed order before sending any email.
• Check for customer opt‑out preferences stored in your CRM or tags in Shopify.
• Limit the number of abandoned cart sequences per customer within a given time frame.

Track Performance of Your Make.com Automation

Measuring the impact of your automation is crucial for long‑term success.

With make.com you can:

• Log each abandoned cart event and resulting actions to a spreadsheet or database.
• Send key metrics to an analytics tool or dashboard.
• Tag recovered orders in Shopify for later reporting.

For advanced optimization, you can also integrate an LLM‑powered content generator outside the scenario to test different subject lines and message variants, then map winning variations back into your make.com templates.

Maintain and Evolve Your Make.com Scenario

Once your initial automation is live, revisit it periodically to keep performance high.

• Monitor scenario runs and error logs within make.com.
• Adjust filters, delays, and conditions based on conversion data.
• Update email content to reflect new campaigns or seasonal offers.
• Extend the flow with SMS, remarketing audience sync, or CRM tasks over time.

If you need help designing more advanced automations around make.com and Shopify, you can consult specialists at Consultevo for implementation and optimization support.

Conclusion: Scale E‑commerce Revenue with Make.com

By connecting Shopify to make.com and building a structured abandoned cart workflow, you can recover otherwise lost revenue, personalize communication at scale, and centralize your automation logic on a single platform. Follow the steps above to design, launch, and refine your own cart recovery system and keep iterating as your store and customer base grow.

Need Help With Make.com?

If you want expert help building, automating, or scaling your Make scenarios, work with ConsultEvo — certified workflow and automation specialists.

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