How to Use Make.com to Make Alexa Read Google Analytics Every Morning

With make.com you can automatically send your key Google Analytics metrics to Alexa each morning, so you start the day with a quick voice briefing on your website performance without opening any dashboards.

This step-by-step guide is based on the original tutorial from Make.com's how-to article, and walks you through connecting Google Analytics, defining your KPIs, and sending a daily report to an Alexa device.

Why Automate Google Analytics Reports with Make.com

Instead of manually checking analytics every morning, you can use make.com to create a simple automation that compiles the right metrics and delivers them to you via Alexa as a spoken summary.

This saves time and keeps you focused on growth instead of searching for numbers.

Benefits of a Make.com Alexa Analytics Briefing

• Hands-free overview of your key web metrics
• Zero manual reporting once the scenario is active
• Flexible KPIs that match your business goals
• Automation built visually, without complex coding

What You Need Before Building the Make.com Scenario

To follow this guide, prepare these accounts and tools in advance so you can connect them quickly inside make.com.

• A make.com account with access to create scenarios
• A Google Analytics account and property you control
• An Amazon Alexa account and an Alexa device (or Alexa app)
• Access rights to install and authorize the needed services

If you work with an agency or consultant, you can also ask them to configure the scenario for you. Service providers such as Consultevo can help design tailored automations that extend this setup.

Plan the Google Analytics KPIs for Your Alexa Report

Before building the workflow in make.com, define what Alexa should read out each morning. Clear planning will keep the spoken briefing short and useful.

Select the Right Metrics for the Make.com Flow

Typical daily KPIs you can include are:

• Sessions for yesterday
• Users or new users
• Pageviews or screenviews
• Top landing page by sessions
• Goal completions or conversions
• Ecommerce revenue

Choose only the metrics that you really want to hear every day. A concise voice summary works better than a long list of numbers.

Define the Time Window and Schedule

In the original tutorial, make.com is used to check the previous day's Google Analytics data and send it to Alexa early in the morning.

You can adopt the same idea:

• Time range in Google Analytics: yesterday
• Scenario schedule in make.com: early each morning, for example 7:00 AM

This way, you wake up to a full snapshot of the prior day's traffic and conversions.

Create the Core Scenario in Make.com

Now you are ready to set up the automation inside make.com. The scenario will connect your analytics data with a message that Alexa can read.

Step 1: Add a Scheduler Trigger in Make.com

1. Log in to your make.com dashboard.
2. Create a new scenario.
3. Insert the Scheduler module as the trigger.
4. Configure it to run once every day at your preferred time.

This ensures the flow starts automatically without any manual action.

Step 2: Connect Google Analytics in Make.com

1. Add a Google Analytics module right after the Scheduler.
2. Authorize your Google account when prompted.
3. Select the correct account, property, and view (or GA4 measurement if applicable).
4. Define the date range as the previous day.
5. Specify the metrics and dimensions that match your KPI plan.

Test this module and confirm that make.com can successfully pull the numbers for a recent date.

Step 3: Format the Alexa-Friendly Text

Alexa will read a text string, so you need to format the numbers into a natural sentence. In make.com, you can use tools modules to transform the data.

1. Add a Tools module, such as a text aggregator or text composer.
2. Build a short paragraph that includes your KPIs, for example: “Yesterday your website had X sessions, Y new users, and Z conversions.”
3. Insert dynamic fields from the Google Analytics module into this text.

Keep the message simple and easy to understand when spoken aloud.

Send the Report from Make.com to Alexa

After you have the message prepared, connect it to a channel that Alexa can read, depending on the integration options described in the source tutorial.

Common Ways Make.com Can Reach Alexa

• Send an email that an Alexa skill reads
• Trigger a notification through an Alexa-compatible service
• Use an intermediary app connected by make.com that Alexa can access

The exact method depends on the Alexa skills and integrations you enable, but the logic remains the same: make.com generates the content, and Alexa delivers it as audio.

Step 4: Add the Delivery Module in Make.com

1. Insert the appropriate output module (for example, email or another supported app).
2. Map the formatted text from the previous step into the message body or content field.
3. Configure the recipient or destination used by your Alexa setup.
4. Save and run the scenario once to perform a live test.

When the scenario runs successfully, Alexa should be able to access the message and read it to you.

Test and Refine Your Make.com Alexa Workflow

Once everything is connected, run several tests to fine-tune the experience.

• Confirm that the analytics numbers are correct for the chosen date.
• Adjust wording to make the spoken summary clear and natural.
• Shorten or reorder metrics if the report feels too long.
• Modify the schedule in make.com if you prefer a different time.

If you need to change KPIs, simply update the Google Analytics module and the text formatting module inside your scenario.

Extend the Automation Beyond Basic KPIs

After your first scenario is stable, you can leverage make.com to expand the concept even further.

• Add separate summaries for different websites or properties.
• Include weekly or monthly comparisons.
• Send key alerts when traffic or revenue crosses a threshold.
• Combine analytics data with CRM or ecommerce data for richer voice briefings.

Because make.com is a visual automation platform, you can keep iterating as your reporting needs evolve.

Conclusion: Start Every Day with Data via Make.com and Alexa

By following the process described in the original Make.com tutorial, you can automate a daily voice summary of your Google Analytics performance.

Set up the scheduler, connect analytics, format a concise text, and deliver it to Alexa. After that, make.com keeps the process running in the background so your mornings always begin with actionable data.

Need Help With Make.com?

If you want expert help building, automating, or scaling your Make scenarios, work with ConsultEvo — certified workflow and automation specialists.

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