Manage App Objects in HubSpot from Connected Apps

When you connect integrations to HubSpot, some apps can sync custom data into your CRM as app objects. Learning how to view, filter, and use these records helps you get more value from HubSpot and your connected tools without leaving your portal.

This guide explains how app objects work, how to access them, and how to use their data in records, lists, and views.

What Are App Objects in HubSpot?

App objects are custom object records that come from a connected integration, not from standard CRM data you create directly in HubSpot.

They are useful when an integration stores data that does not fit neatly into default objects such as contacts, companies, deals, or tickets. Instead, the integration can create its own type of object inside your CRM.

Common use cases include:

• Subscription or membership records from third-party billing apps
• Project or task entities from project management tools
• Custom entities like licenses, assets, or bookings from specialized platforms

These app objects appear in the CRM just like other objects, but they are configured and controlled by the connected app, not by your HubSpot property settings.

How HubSpot App Objects Are Created

You do not create or define app objects yourself. Instead, the connected integration creates them when you install and authorize the app.

After the app sets up its objects, you will typically see:

• A new object type in your CRM navigation or object switcher
• Unique properties for that object, defined by the app
• Associations between the app object and standard CRM records such as contacts or companies

If you uninstall the integration, its app objects and related records may be removed or become inactive, depending on how the app is designed.

Accessing App Objects Inside HubSpot

Once an integration has created app objects, you can access them through the CRM interface.

Open App Objects from the HubSpot CRM

1. In your HubSpot account, navigate to the main navigation bar.
2. Click the object switcher (usually labeled with “Contacts,” “Companies,” etc.).
3. In the list of available objects, look for new object names that match the connected app.
4. Select the app object to open its index page and view all records.

The index page works similarly to other HubSpot object pages. You can filter, sort, and customize columns to see the app data that matters most.

View App Object Properties in HubSpot

Each app object comes with its own set of properties defined by the integration. You can see these properties by:

1. Opening an individual app object record.
2. Looking at the left sidebar and main details section.
3. Reviewing labeled properties such as IDs, states, statuses, or timestamps.

You cannot edit the definition of these properties from your HubSpot property settings. They are controlled by the connected app, and any changes must be made in that external system or within its integration configuration.

Working with App Object Records in HubSpot

Even though the app controls the structure of the object, you can still work with the records inside your CRM in familiar ways.

View and Filter App Object Records

Use the index page of the app object to review all imported or synced records.

• Use filters at the top of the table to narrow results.
• Save filtered views to quickly access key segments.
• Sort by important properties such as status, date, or owner (if available).

Views behave like standard HubSpot views. However, only the properties defined by the integration can be used as filter criteria.

Open App Objects from Associated HubSpot Records

Many apps associate their objects with standard CRM records. For example, a subscription object might link to a contact and a company.

1. Open a contact, company, deal, or ticket record in HubSpot.
2. Scroll to the middle associations card.
3. Look for a section labeled with the name of the app object.
4. Click the object name or specific record to open the full app object record.

This allows you to see external system context directly from the CRM timeline and association cards.

Using App Objects in HubSpot Lists and Filters

Depending on the integration, you can often use app object data in CRM filters and lists.

Filter Standard Objects by App Objects

On contact, company, or deal index pages, you might see filter options that reference app objects.

1. Open the relevant object index page in HubSpot.
2. Click Add filter.
3. Search for properties or association filters labeled with the app object name.
4. Apply the filter to build a focused view.

This is especially useful when you want lists like:

• Contacts associated with at least one active subscription object
• Companies linked to a specific type of external record
• Deals tied to a particular project or asset from another system

Availability of these filters depends entirely on what the integration exposes to HubSpot.

Limitations of App Objects in HubSpot

Because app objects are controlled by external integrations, they have some important limitations:

• You cannot create or delete app object types in HubSpot.
• You cannot edit the schema or property definitions of app objects.
• Some app objects may be read-only; you may not be able to edit key fields.
• Reporting and automation options may be more limited than for native objects.

If you need more control, consider using custom objects or consult integration documentation to see what configuration options are available.

Best Practices for Managing HubSpot App Objects

To keep your data clean and reliable, follow these practices when working with integration-based objects.

Coordinate with App Owners

• Confirm who manages the external system that creates the app objects.
• Align on naming conventions for properties and object labels.
• Plan how changes in the external app will impact the HubSpot CRM.

Document App Object Usage

• Record which teams use each app object and for what purpose.
• Document property meanings, especially technical IDs or codes.
• Share internal help docs or quick-reference guides for users.

Monitor Sync Health

• Periodically review app object records for missing or inconsistent data.
• Check the integration’s status when records stop updating as expected.
• Use views and filters to identify potential sync issues early.

Where to Learn More

For the official reference on using app objects from connected integrations, see the HubSpot Knowledge Base article on app objects at this external guide.

If you need strategic help designing your CRM around integration data, you can also work with specialists such as Consultevo to refine your HubSpot setup and data architecture.

By understanding how app objects behave and how integrations expose data to HubSpot, you can give your teams richer context, streamline workflows, and keep external systems closely aligned with your CRM.

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