How to Customize the Submit Button in HubSpot Forms

Customizing your form submit button in HubSpot helps you match your brand style, improve user experience, and potentially increase conversions. This guide walks you through every way to edit, style, and manage your form buttons using the native tools available in your account.

Access Your HubSpot Form Editor

Before changing your submit button, you need to open the form editor in your account. Make sure you have the appropriate permissions to edit forms.

1. Log in to your account.
2. In the main navigation, go to Marketing > Forms.
3. Find the form you want to update from the list view.
4. Click the form name to open it in the editor.

Once the editor loads, you will see a preview of the form and a left sidebar with configuration options, including global form settings and individual field options.

Change the Basic HubSpot Submit Button Text

The simplest way to customize your HubSpot form button is by editing its default label text. This allows you to use language that better reflects your offer and brand voice.

1. In the form editor, click anywhere on the submit button in the preview area.
2. In the left panel, look for the field labeled Submit button text or similar wording.
3. Enter your new button copy, such as “Get the guide,” “Request demo,” or “Subscribe now.”
4. Click Update or Apply if required by the interface.

The new label will appear immediately in the preview. This change affects this specific form only, not all forms in your account.

Style the HubSpot Submit Button with Theme or Template Settings

If your website is built using the design tools or a theme, you can often control the look of your HubSpot submit button globally through your theme or template settings.

Use Global Theme Settings for HubSpot Buttons

Many themes include a standard set of styles for all primary buttons, including the form submit button.

1. Open the Website or Landing Page editor that uses the form.
2. Click Settings or Theme in the page editor toolbar.
3. Locate the Buttons or Global Styles section.
4. Adjust properties like background color, text color, border radius, font, and hover state.
5. Publish or update the page to apply the new styles.

These settings typically apply to all buttons governed by the theme, including the HubSpot form submit button embedded on those pages.

Edit Module-Level Styles for a HubSpot Form Button

When using drag-and-drop templates, you may have module-specific controls for buttons in your HubSpot layouts.

1. Open the page that contains your form in the drag-and-drop editor.
2. Select the form module or section where the form is placed.
3. In the left sidebar, look for styling controls, such as Button styles or Form styles.
4. Modify properties like alignment, width, padding, text case, and colors.
5. Save and publish the page.

Module-level settings generally override theme defaults for that specific module or section while still relying on core HubSpot styling logic.

Apply Custom CSS to Your HubSpot Form Button

For more advanced design needs, you can target the submit button via custom CSS. This approach requires familiarity with CSS and how styles are loaded in your pages.

Find the CSS Selector for the HubSpot Button

Your HubSpot form submit button typically uses a consistent class name or selector, but it may vary depending on your theme or custom modules.

1. Open a page where your form is published.
2. Use your browser’s developer tools (right-click > Inspect) to examine the button element.
3. Identify the class or ID used for the button, such as .hs-button or another theme-specific selector.

Once you have the selector, you can write CSS to target only that button or all form buttons globally.

Add Custom CSS in HubSpot

There are several common ways to add custom styles that affect your forms.

• Theme or template style sheet: If you manage your site through the design tools, add your CSS to the theme’s main CSS file.
• Page-level styles: In some editors, you can inject custom CSS under page settings or advanced options.
• External style sheet: If you host CSS externally, ensure it is properly linked in your template.

An example of CSS you might apply could include changes to size, color, and hover state, designed to align with your overall brand system. Always test changes on multiple devices and browsers.

Control Alignment and Layout of HubSpot Form Buttons

Beyond visual styling, alignment can greatly influence the perceived design of your forms.

Align the HubSpot Form Button in the Editor

Some form and page editors provide built-in button alignment controls.

1. In the form or page editor, select the module that contains your form.
2. Look for alignment settings such as Left, Center, or Right.
3. Choose the alignment that works best with your form fields and page layout.
4. Preview your changes in desktop and mobile views.

If the alignment options are limited, you may need to use CSS to fine-tune layout or to create full-width buttons.

Use CSS for Advanced HubSpot Button Layouts

When built-in settings do not provide enough control, CSS gives you flexibility for advanced layouts.

• Center the button using text-align on the parent container.
• Create full-width buttons using display and width properties.
• Adjust spacing using margin and padding.

Ensure that any CSS changes maintain accessibility and do not interfere with the button’s click area or readability on smaller screens.

Update HubSpot Button Text by Language or Context

If you serve visitors in different regions or run multi-language content, you may need to adapt your HubSpot form button labels accordingly.

• Use different forms for each language with localized button text.
• Match the button label to the specific offer type, such as eBook downloads, webinar registrations, or contact requests.
• Keep labels action-oriented and clear, focusing on what happens after the click.

Consistent, contextual button text can improve trust and guide users more effectively through your funnel.

Preview and Test Your HubSpot Forms

Any time you modify the submit button, you should test the experience across devices, browsers, and use cases.

1. In the form editor, click Preview to view the form in a standalone window.
2. Submit test entries to confirm that the button triggers the correct follow-up actions.
3. Check your live page on desktop, tablet, and mobile.
4. Verify that color contrast, font size, and click area meet accessibility best practices.

Testing ensures that visual changes do not break functionality or reduce usability.

Use HubSpot Resources and Professional Help

If you want to go further with design or need complex conditional layouts, additional resources can help you extend what is possible with standard tools.

• Review the official documentation on form buttons and styling from the source article here: edit and style your form submit button.
• Work with a professional services partner experienced in HubSpot implementation, design, and optimization.
• Explore specialized consulting for strategy, SEO, and conversion optimization at Consultevo.

Combining the native tools in your account with expert configuration can produce highly tailored, conversion-focused experiences.

Key Takeaways for HubSpot Form Button Customization

Editing and styling your form submit button is a powerful way to refine your user experience and brand consistency.

• Use the form editor to change the button label quickly.
• Leverage theme and module settings for consistent visual design.
• Apply custom CSS for advanced control over size, color, layout, and hover states.
• Align and position the button to match your page layout and design system.
• Test thoroughly to ensure your changes look great and function correctly.

By thoughtfully customizing your HubSpot form buttons, you can create a more polished, effective lead capture experience that supports your marketing and sales goals.

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