Create Tracking URLs in HubSpot

Using HubSpot tracking URLs is an effective way to understand exactly where your visitors are coming from and how they interact with your marketing campaigns. By adding tracking parameters to a URL, you can attribute traffic and conversions to specific sources, mediums, and campaigns inside your analytics tools.

This tutorial walks through how to create tracking URLs in your account, how to choose the right parameters, and where to review performance. It is based on the official HubSpot documentation so you can follow each step confidently.

What is a HubSpot tracking URL?

A tracking URL is a standard URL with additional parameters added to the end. These parameters send information to your analytics system when someone clicks the link and visits your site.

In HubSpot, tracking URLs help you:

Identify which campaigns send the most traffic.
Break down performance by source and medium, such as email or social.
Measure paid advertising clicks against conversions.
Compare how different referral links or promotions perform.

The URL that visitors see can look the same as any normal web address, but the tracking parameters allow HubSpot analytics to categorize and report on those visits accurately.

Where to create tracking URLs in HubSpot

You create all tracking URLs from one central tool in your account. Make sure you have the right permissions to access reports and analytics before you begin.

Log in to your account.
In the main navigation, go to the Reports area.
Select Analytics Tools from the dropdown.
Click Tracking URL Builder or the equivalent option available in your portal.

This opens the builder interface, where you can add a new HubSpot tracking URL and manage existing ones.

How to create a HubSpot tracking URL step-by-step

Follow these steps to build a new tracking URL for any campaign or channel. The interface may vary slightly depending on your subscription level, but the core fields remain the same.

1. Choose the final destination URL

The destination URL is the page your visitors will land on after they click the link. This is usually a blog post, landing page, product page, or a specific campaign page.

Paste the full URL, including https:// or http://.
Confirm that the page is published and accessible.
Avoid shortened links here; the builder will handle formatting for you.

HubSpot uses this base address and appends tracking parameters to create the final tracking link.

2. Select the campaign

Next, associate the tracking URL with a specific campaign. This step connects the traffic from your custom link to a campaign in your reporting dashboards.

Open the Campaign dropdown.
Choose an existing campaign that matches the promotion or initiative.
If supported in your portal, you may be able to create a new campaign directly from this dropdown.

Once saved, all visits generated by this tracking URL appear under the chosen campaign in your HubSpot analytics.

3. Set the UTM source

The source describes where the traffic is coming from. It is one of the most important parameters for accurate reporting.

Typical source options in the builder include:

Email marketing – for newsletters, nurture sequences, and automated emails.
Paid search – for pay-per-click ads on search engines.
Paid social – for sponsored posts or ads on social networks.
Social media – for organic social posts and profile links.
Other campaigns – for anything that does not fit the default list.

Choose the option that best describes how people will find and click your tracking URL. HubSpot uses this choice to categorize traffic in your sources reports.

4. Define the UTM medium

The medium parameter gives more detail about the marketing channel used. While the source answers the question “from where,” the medium answers “how.”

Depending on your account and reporting structure, medium values can include:

email – a specific email send within a broader email marketing source.
cpc – cost-per-click ads within a paid search or paid social source.
social – unpaid social posts for brand or content promotion.
referral – links from partner sites or other web properties.

Set a medium that aligns with how you plan to compare performance later in your HubSpot reports.

5. Add the UTM campaign name

The campaign parameter lets you group multiple links together under the same initiative. For example, you might use the same campaign name for an entire product launch or seasonal promotion.

Enter a clear, descriptive name such as spring_promo_2026 or ebook_lead_gen.
Use consistent naming for all related links.
Avoid spaces or special characters that could cause URL issues.

This makes it easy to filter and compare campaign performance inside the HubSpot analytics interface.

6. Add optional term and content parameters

Some accounts and teams use additional UTM parameters for more detailed tracking:

Term – often used to track specific paid keywords or search terms.
Content – used to distinguish variations of an ad, creative, or call-to-action.

These fields are optional but valuable when running A/B tests or large-scale paid campaigns. Any values you add here appear in your downstream analytics and can be filtered for analysis in HubSpot.

7. Generate and save your tracking URL

After you complete all required fields, generate the final tracking link.

Click Create or Generate URL in the builder.
The tool displays a new, fully formatted tracking URL.
Copy the link and use it in your ads, emails, or social posts.

HubSpot automatically tracks visits to this URL and attributes them based on the parameters you set. There is no additional code to install beyond your standard tracking code on the destination page.

Managing existing HubSpot tracking URLs

Once you have created several links, you can review and manage them from the same Tracking URL Builder area.

View and filter your tracking URLs

In the builder interface, you will see a table listing previously created tracking URLs. Common actions include:

Searching by destination URL or campaign name.
Filtering by source or created date.
Sorting by performance metrics if available.

This list gives you a quick snapshot of how many tracking URLs you have created and how they are organized across your campaigns in HubSpot.

Edit or clone a tracking URL

In many cases, you may want to reuse existing settings for a new promotion or make small adjustments.

Use the actions menu next to a tracking URL to edit supported fields.
Clone an existing URL to keep the same campaign structure and adjust only the destination or content parameter.
Copy the current link to share it with your team or paste it directly into a marketing asset.

Cloning can save time and also helps you maintain a consistent naming convention across your HubSpot tracking URLs.

How to analyze performance of HubSpot tracking URLs

After your links are live and visitors start clicking them, use your reporting tools to measure results.

Check traffic and sources reports

The main sources report will categorize sessions according to the UTM source and medium you configured.

Go to Reports > Analytics Tools.
Open your traffic or sources analytics dashboards.
Filter by campaign, source, or medium to see how each tracking URL contributes.

Because you created the URLs using consistent parameters, you can now compare different campaigns or channels directly inside HubSpot.

Review campaign performance

Campaigns that include tracking URLs show aggregated metrics such as sessions, contacts, and deals influenced.

Navigate to your Campaigns tool.
Select the specific campaign you associated with the tracking URL.
Review clicks, sessions, and downstream conversions resulting from those visits.

This view helps you understand which campaigns are delivering the best return and where to focus future optimization efforts.

Best practices when using HubSpot tracking URLs

To keep your data clean and reliable, follow these simple rules when creating tracking URLs.

Standardize naming: Use a consistent format for source, medium, and campaign parameters.
Avoid duplicates: Check the builder for existing URLs before creating new ones with similar settings.
Test links: Click each new tracking URL to confirm it loads the correct destination page.
Keep URLs readable: Even with parameters, ensure that the base destination domain is recognizable to users.

These practices make it easier to interpret reporting data and share links with your marketing and sales teams in HubSpot.

Additional resources for mastering HubSpot tracking

For the original reference material and the latest updates, review the official documentation on how to create a tracking URL at this HubSpot knowledge base article. It provides interface screenshots and notes about account-specific variations.

If you need broader strategic help implementing analytics, UTM standards, or campaign structure across teams, you can also consult specialized partners such as Consultevo, which focuses on digital strategy and technical optimization.

By following the steps in this guide and applying consistent naming rules, you can use tracking URLs in HubSpot to get clear, reliable insights into how every channel and campaign contributes to your marketing results.

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