How to Set Up Markets in HubSpot for Better Reporting

Configuring markets in HubSpot helps you understand how different regions and languages perform across your website, content, and reports. By assigning markets to domains and languages, you can view more accurate engagement metrics and make better localization decisions.

This guide walks you through what markets are, how they work, and the exact steps to set them up and manage them in your HubSpot account.

What Are Markets in HubSpot?

Markets in HubSpot are labels you use to group content and traffic by geographic region and language. Once configured, they allow you to filter reports, analytics, and other tools by specific markets.

Typical use cases include:

• Comparing performance of different country sites or subdirectories.
• Tracking how language variations of the same page perform.
• Reporting on sessions, contacts, and conversions by region.
• Measuring localized SEO performance across markets.

When you assign a market to a domain, subdomain, or language, HubSpot uses that configuration to categorize sessions and content for reporting.

Prerequisites for Using Markets in HubSpot

Before you configure markets, confirm that your account meets these conditions:

• You have the necessary HubSpot account permissions to edit domain and website settings.
• Your primary domains and subdomains are already connected and set up.
• Your language variations for pages or blogs are configured if you serve content in multiple languages.

Having your domains and language variations ready ensures that your market settings correctly map to your live content.

How Markets Work in HubSpot Reporting

Markets in HubSpot primarily affect reporting and analytics. After setup, you can filter or group data by market in tools such as:

• Traffic Analytics
• Website or landing page analytics
• Custom reports that include session or page metrics
• Other reporting tools where market is available as a dimension or filter

HubSpot determines a session’s market based on the domain or language a visitor is using, following the rules you define in your settings. This allows you to see which regions and languages contribute most to your goals.

Accessing Market Settings in HubSpot

To start managing markets, open your HubSpot settings:

1. Log in to your HubSpot account.
2. Click the settings icon in the main navigation.
3. In the left sidebar, navigate to the website or domains section, depending on your current HubSpot interface.
4. Locate the Markets configuration area, which appears alongside your domains and language options.

From here, you can create new markets, edit existing ones, or define how domains and languages map to each market.

Creating and Managing Markets in HubSpot

Use markets to represent key regions or language groups aligned with your business strategy.

Create a New Market in HubSpot

Follow these steps to create a market:

1. In your domain or website settings, find the Markets section.
2. Click the option to add or create a new market.
3. Enter a clear, descriptive name for the market, such as “North America” or “Germany – DE”.
4. Save your changes to add the market to your HubSpot configuration.

Choose names that match your internal reporting terminology so teams can easily recognize and use them.

Edit or Delete an Existing Market in HubSpot

To keep your setup tidy, you may need to update or remove markets:

1. In the Markets area of your settings, locate the market you want to modify.
2. Click to edit the market name if your regional strategy or naming convention changes.
3. If a market is no longer needed, use the delete option, keeping in mind that this may affect historical reporting filters.

Before deleting any market, confirm that no important dashboards or reports rely on it as a primary filter.

Assigning Domains and Languages to Markets in HubSpot

Mapping your domains and language variations to markets ensures accurate traffic attribution.

Assign a Domain to a Market in HubSpot

To assign a market to a domain or subdomain:

1. Go to your domain settings in HubSpot.
2. Find the domain or subdomain you want to configure.
3. Open its details or settings panel.
4. Look for the Market field or dropdown associated with that domain.
5. Select the appropriate market, such as a specific country or region.
6. Save your changes.

After configuration, traffic coming through that domain will be attributed to the selected market in reports that support this dimension.

Assign a Language Variation to a Market in HubSpot

If you use multiple language variations under the same domain, configure their markets as well:

1. In your content or website settings, review the language variations configured for your pages or blog.
2. For each language, open its settings or options panel.
3. Locate the Market setting associated with that language.
4. Select the market that best represents the target audience for that language.
5. Save your configuration.

This is especially helpful when several languages share one domain but serve different countries or regions.

Using Markets in HubSpot Reports and Analytics

Once markets are set up, you can apply them across key reporting tools.

Filter Traffic Analytics by Market in HubSpot

To analyze sessions and views by region or language grouping:

1. Open your Traffic Analytics tool in HubSpot.
2. Select the report or tab that shows sessions, views, or engagement metrics.
3. Use the filter or segmentation options to choose Market.
4. Select one or more markets to compare or focus on.

This view helps you understand which markets bring the most traffic, how visitors behave, and where optimization opportunities exist.

Use Markets in Custom Reports in HubSpot

In custom reporting tools that support sessions or page-level data:

1. Create a new custom report based on website or traffic data.
2. Add Market as a dimension or filter wherever available.
3. Combine market data with metrics like conversions, new contacts, or revenue.
4. Save dashboards tailored to regional stakeholders or local marketing teams.

By standardizing markets across your reporting, teams can share consistent, comparable regional insights.

Best Practices for Markets Configuration in HubSpot

To maintain reliable market reporting over time, follow these guidelines:

• Align market names with your business structure (countries, regions, or commercial territories).
• Keep a documented list of which domains and languages map to each market.
• Review your configuration whenever you launch or retire a regional site or language.
• Train reporting users on how to filter by market in key HubSpot dashboards.

Regular maintenance prevents discrepancies and keeps insights aligned across teams.

Learn More About Markets in HubSpot

For the most detailed, up-to-date product instructions, review the official documentation on how to set up markets directly in HubSpot’s knowledge base. This source outlines current interface labels, permissions, and any recent changes to market behavior in reporting.

If you need broader strategy support for multi-region analytics, SEO, and content operations around HubSpot, you can also explore expert consulting resources such as Consultevo.

By carefully configuring and maintaining your markets, you turn raw traffic and engagement data inside HubSpot into clear, region-focused insights that guide better localization, SEO, and content investment decisions.

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