Install Apps in HubSpot from the App Marketplace
The HubSpot App Marketplace lets you connect external tools to your CRM so your data can sync across the platforms your team uses every day. This guide walks you through how to find apps, review connection details, install them correctly, and manage or troubleshoot those integrations inside your account.
What the HubSpot App Marketplace Does
The App Marketplace is the central place to browse, install, and manage integrations with hundreds of partner tools. You can quickly see which apps connect with your subscription, what data they sync, and how they are configured.
From the marketplace, you can:
- Search for apps that support your sales, marketing, service, or operations teams.
- Review what data is shared between the app and your CRM.
- Check which HubSpot subscription tiers and permissions are required.
- Install, uninstall, or reconnect apps when needed.
Before You Install a HubSpot Integration
Before connecting an app, confirm that your user has the right level of access. Installation requires specific permissions inside the account.
Required HubSpot user permissions
In many cases you must be a super admin, or you must at least have:
- App Marketplace Access permission.
- Permissions to view and edit any objects that will sync, such as contacts or companies.
- Permissions for any tools the app needs, such as workflows or lists.
Some apps also require you to have a certain subscription level. Always review the app listing for subscription requirements before installing.
Information to review on an app listing
On each listing in the App Marketplace you can see:
- An overview of what the app does when connected to HubSpot.
- Which objects and properties the app can read or write.
- Whether the integration is one-way or two-way sync.
- Any third-party account access the app will request.
- Pricing details and whether an additional external subscription is required.
This information helps you decide if the app fits your data model and governance policies.
How to Find Apps in the HubSpot Marketplace
You can access the marketplace directly inside your CRM navigation and search for the tools you want to connect.
Open the App Marketplace in HubSpot
- In your account, go to the main navigation bar.
- Select the marketplace icon (usually in the top-right area).
- Click App Marketplace from the dropdown.
The marketplace home screen will display featured apps, categories, and filters you can use to narrow your search.
Search and filter apps
To locate the right solution for your team:
- Use the search bar to type the name of a specific app or a function, such as forms, meetings, or reporting.
- Filter by category, such as Marketing, Sales, Customer Service, or Productivity.
- Filter by plan compatibility to see apps that work with your current HubSpot subscription tiers.
- Review ratings and install counts to assess adoption by other customers.
Once you find a promising app, click its name to open the detailed listing page.
Install an App from the HubSpot Marketplace
When you are ready to connect a tool, follow these steps directly from the listing page to complete the installation.
Step-by-step installation process
- Open the app listing in the App Marketplace.
- Review the Overview, Pricing, and Data Sharing sections to understand what the integration will do with your HubSpot data.
- Click the Install app or Connect app button on the listing.
- A new window will open asking you to sign in to the third-party service, if required. Log in with the account you want to connect.
- Review any requested permissions for data access between the app and your CRM.
- Click Allow or Authorize to grant access and complete the connection.
- Wait for the confirmation message that your app has been connected successfully.
Some apps may also guide you through an initial setup wizard. This can include selecting which objects to sync, mapping fields, or turning on specific sync rules.
Configure sync settings after installation
Many integrations allow you to customize how they interact with your CRM after you have connected them.
Common configuration options include:
- Choosing which records to sync (for example, only contacts with a specific lifecycle stage).
- Mapping properties between the external app and HubSpot fields.
- Setting sync direction (one-way from the app, one-way to the app, or two-way).
- Enabling or disabling automatic creation of new contacts or companies.
You can usually access these settings from the app card on the Connected apps page or from the integration’s own settings menu.
Manage Connected Apps in HubSpot
Once an integration is installed, you can review its status and manage it at any time in your account settings.
View and manage installed applications
- In your account, click the settings icon in the main navigation.
- In the left sidebar, find and select Integrations.
- Click Connected apps to see the list of all active integrations.
From this page you can:
- Open an app to view its details and configuration.
- Review when the app was last connected or synced data.
- Reconnect apps that show an error or expired authentication.
- Remove apps you no longer need.
Uninstall an app safely
If you want to disconnect a tool, follow the uninstall instructions carefully so you do not lose critical records.
- Go to Settings > Integrations > Connected apps.
- Click the name of the app you plan to remove.
- Check the app documentation for details on what happens to synced data when you uninstall.
- Click Uninstall or Disconnect and confirm your choice.
Some apps may leave synced records in your CRM but stop future syncing. Others may remove certain features or data. Always review the specific impact on your HubSpot account before confirming removal.
Troubleshoot Common HubSpot App Installation Issues
Occasionally you may encounter errors while installing or using an integration. Most problems can be solved by checking permissions and connection status.
Check user access and subscriptions
If the installation button is disabled or you see a permissions error:
- Confirm that you have App Marketplace Access and any required object permissions.
- Check that your subscription level includes access to the feature the integration needs.
- Ask a super admin to install the app if your role is restricted.
Reconnect or reauthorize an integration
If data stops syncing or you see a connection error in the app card:
- Open Settings > Integrations > Connected apps.
- Click the app showing an error banner.
- Click Reconnect or Reauthorize.
- Log in to the external system again and approve the requested permissions.
Reauthorizing typically restores the connection and resumes data sync with HubSpot.
Learn More About the HubSpot Marketplace
You can review the full official documentation for installing and managing integrations directly from the provider's knowledge base. For more technical detail and screenshots of each step, visit the HubSpot App Marketplace installation guide.
If you want strategic help choosing and configuring integrations that support your revenue operations, you can work with a specialized consulting partner. The team at Consultevo helps organizations design tech stacks, streamline data flows, and adopt connected tools efficiently.
With the right process and permissions, using the App Marketplace makes it simple to extend the power of your HubSpot environment with the tools your team already relies on.
Need Help With Hubspot?
If you want expert help building, automating, or scaling your Hubspot , work with ConsultEvo, a team who has a decade of Hubspot experience.
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