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Connect Google Ads to HubSpot

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Connect Google Ads to HubSpot: Step‑by‑Step Guide

Connecting Google Ads to HubSpot lets you sync advertising data, report on contacts and deals influenced by ads, and manage campaigns directly in your CRM. This guide walks you through every step so you can integrate your accounts quickly and correctly.

Why connect Google Ads with HubSpot

Before you begin, it helps to understand what this integration does inside your HubSpot account.

  • Syncs Google Ads campaigns, ad groups, and ads into your HubSpot ads tool.
  • Tracks contacts, customers, and deals attributed to advertising.
  • Enables automatic tracking parameters for stronger reporting.
  • Lets you build audiences from HubSpot lists and sync them to Google Ads.

Once set up, the Google Ads and HubSpot connection gives your marketing and sales teams a shared, reliable source of performance data.

Prerequisites for the HubSpot and Google Ads connection

Check these technical and permission requirements before trying to connect Google Ads to HubSpot.

Required HubSpot user permissions

In your HubSpot account, the user who makes the connection must have:

  • Ads tool access: permission to use the ads tool.
  • Account-level permissions: the ability to connect and manage integrations.

If you cannot see the ads tool or integration settings, ask a HubSpot super admin to adjust your permissions.

Required Google Ads access

In Google Ads, the same user must sign in with an email that has at least one of the following access levels on the account being connected:

  • Admin
  • Standard

The Google account used for sign-in must be able to view and manage the Google Ads account you want to sync with HubSpot.

Technical limitations of the integration

Keep these limits in mind when planning your HubSpot and Google Ads setup:

  • You can connect multiple Google Ads accounts to a single HubSpot account.
  • Each Google Ads account can only be directly connected to one HubSpot account at a time.
  • Google Ads manager (MCC) accounts must be connected at the individual child account level, not at the manager level.

For full technical details, review the official documentation on the HubSpot knowledge base page.

How to connect Google Ads to HubSpot

Use the following step‑by‑step instructions to connect your advertising account to HubSpot.

Step 1: Open the HubSpot ads tool

  1. Log in to your HubSpot account.
  2. In the main navigation bar, go to Marketing > Ads.
  3. If this is your first time opening the ads tool, you will see a prompt to connect an ad account to HubSpot.

If you already have another network connected, you can still add Google Ads from the ads settings screen.

Step 2: Go to HubSpot ad account settings

  1. From the ads dashboard, click Settings or the gear icon in the upper right.
  2. In the left sidebar menu, confirm you are in the Marketing > Ads section.
  3. Find the Connect account button and choose the Google Ads option to start the HubSpot connection flow.

Step 3: Sign in to Google and authorize HubSpot

  1. A new window opens prompting you to sign in to your Google account.
  2. Select the Google account that has access to the Google Ads account you want to connect to HubSpot.
  3. Review the access permissions requested by HubSpot. These typically include the ability to view and manage your Google Ads data.
  4. Click Allow to grant permission and continue.

This authorization step lets HubSpot read your campaigns, performance data, and ad groups, and also synchronize audiences.

Step 4: Choose which Google Ads accounts to connect

  1. After authorization, HubSpot displays a list of Google Ads accounts associated with your Google login.
  2. Select one or more accounts you want to connect to HubSpot by checking the boxes next to each account name or number.
  3. Click Connect (or similar confirmation button) to complete the connection.

HubSpot will begin importing data from the selected accounts. The initial sync can take some time, depending on the number of campaigns.

Managing Google Ads settings inside HubSpot

Once connected, you can configure additional HubSpot settings to get the most out of your ads integration.

Auto‑tracking and URL parameters in HubSpot

HubSpot can automatically apply tracking parameters to Google Ads URLs so your analytics and CRM data line up.

  • In the HubSpot ads settings, confirm that Auto‑tracking is turned on for Google Ads.
  • Review the tracking template or parameters HubSpot adds (for example, UTM parameters).
  • Avoid manually overriding these templates in Google Ads unless you have a specific advanced tracking need.

Attribution and contact tracking in HubSpot

When a visitor clicks a tracked ad and later converts, HubSpot records:

  • The original source as paid search or paid social (depending on the network).
  • The Google Ads campaign, ad group, and ad that influenced the contact.
  • Revenue attribution for deals associated with those contacts.

You can explore this information in the ads reporting area, contact timelines, and revenue attribution reports inside HubSpot.

How to disconnect Google Ads from HubSpot

If you need to remove a Google Ads account from HubSpot, you can safely disconnect it from the ads settings.

Steps to remove the connection in HubSpot

  1. In HubSpot, go to Marketing > Ads.
  2. Click the Settings icon to open ads configuration.
  3. Locate the list of connected ad networks and accounts.
  4. Find the Google Ads account you want to disconnect from HubSpot.
  5. Click Disconnect or the trash/delete icon.
  6. Confirm that you want to remove this account from your HubSpot ads tool.

After disconnecting, HubSpot stops syncing new Google Ads data. Historical performance data may remain in reports, but audiences and tracking will no longer update.

Troubleshooting the HubSpot and Google Ads integration

If you run into issues while connecting or syncing Google Ads with HubSpot, check these common problem areas first.

Permission and access issues

  • Make sure your Google login has Admin or Standard access to the Google Ads account.
  • Confirm that your HubSpot user has permission to use the ads tool and connect ad accounts.
  • If access was recently changed, sign out and sign back in to both platforms before trying again.

Ad account not appearing in HubSpot

  • Verify that the missing Google Ads account is linked to the same Google email you used during authorization.
  • If you use a manager (MCC) account, ensure you are connecting the specific child account to HubSpot, not only the manager level.
  • Check that the Google Ads account is active and not closed or suspended.

Data or conversion tracking discrepancies

  • Confirm auto‑tracking is enabled in HubSpot for Google Ads.
  • Review URL tracking templates in Google Ads to ensure they do not conflict with HubSpot parameters.
  • Make sure your landing pages contain the HubSpot tracking code so visits and contacts are captured correctly.

Next steps after connecting Google Ads to HubSpot

Once your integration is live, you can start building campaigns that take full advantage of HubSpot data.

  • Create ad audiences from HubSpot contact lists and sync them to Google Ads.
  • Use lifecycle stages, deals, and revenue data to evaluate ad ROI.
  • Test new campaigns and review results in the HubSpot ads dashboard.

If you need expert help building a broader advertising and CRM strategy, you can partner with a HubSpot‑focused agency such as Consultevo to optimize your implementation, reporting, and automation.

By following these steps, you can confidently connect, manage, and analyze your Google Ads campaigns inside HubSpot and give your team clearer insight into how paid media drives real business outcomes.

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