HubSpot Guide to Creating Custom Pinterest Pin It URLs

Using a HubSpot inspired approach to content promotion, you can create custom Pinterest Pin It URLs that drive visitors to pin exactly the image, description, and page you want, without relying on on-page buttons or browser extensions.

This tutorial walks you through a simple method to build a link that opens Pinterest’s pin creation window already filled out for your chosen image and landing page.

Why Use a HubSpot Style Pinterest Link Strategy?

Following the structured, measurable style associated with HubSpot style marketing helps you get more value from each piece of content. A custom Pinterest Pin It URL lets you:

Control which image is pinned from a page.
Preset the URL you want Pinterest traffic to land on.
Write a descriptive, keyword-rich pin description.
Share a simple link in emails, buttons, or social posts.

This is especially useful when a page contains multiple images, when you want to promote a specific offer, or when you do not want to install a full social sharing widget.

How the HubSpot Style Pinterest URL Works

A Pinterest Pin It URL is just a link that passes a few parameters to Pinterest. The core structure looks like this:

https://pinterest.com/pin/create/button/?url=[PAGE-URL]&media=[IMAGE-URL]&description=[PIN-DESCRIPTION]

You plug in three main components:

url – the landing page you want pinners to visit.
media – the direct URL of the image to pin.
description – the text that appears as the pin description.

This mirrors the kind of parameter-based URL building that a HubSpot user might be familiar with from tracking links and CTAs.

Step-by-Step: Build a Custom Pinterest URL the HubSpot Way

Follow these steps to create a clean, trackable link.

Step 1: Choose the Landing Page URL

First, decide which page the Pinterest traffic should hit. This could be a blog post, a product page, or a special offer.

Open your website page in a browser.
Copy the full URL from the address bar.
Make sure it uses HTTPS if available.

In the Pinterest link, this becomes the value of the url parameter.

Step 2: Get the Direct Image URL

Next, you need the exact image you want people to pin. Unlike some HubSpot media tools, you will grab the image URL directly from your site or file manager.

Right-click the image in your browser.
Select Open image in new tab or Copy image address, depending on your browser.
Verify that the link ends with an image extension such as .jpg, .png, or .gif.

This link will be used for the media parameter.

Step 3: Write the Pin Description

Craft a clear, compelling description that encourages saves and clicks. A HubSpot style approach would focus on value and keywords:

Explain what the user will learn or gain.
Include a primary keyword naturally.
Add a short call to action like “read the full guide” or “download the template.”

Keep it concise but informative so it displays well across devices.

Step 4: Encode Your Parameters

URLs cannot contain spaces or certain special characters. Before you assemble your Pinterest link, encode your values:

Replace spaces in the page URL and image URL automatically using a URL encoder, if needed.
Convert spaces in the description to %20 or +.
Encode special characters like &, ?, and #.

You can use any online URL encoder to simplify this process and keep your workflow similar to building tracking URLs in systems like HubSpot.

Step 5: Assemble the Pinterest Pin It URL

Now place each encoded component into the base URL:

https://pinterest.com/pin/create/button/?url=ENCODED-LANDING-PAGE-URL&media=ENCODED-IMAGE-URL&description=ENCODED-DESCRIPTION

Replace the placeholder text with your encoded values, keeping the & characters exactly where they are to separate parameters.

Using Your Custom Pinterest URL with HubSpot Style Tactics

Once your link is ready, you can promote it strategically across your marketing assets. While this technique works independently of any platform, it aligns well with a HubSpot like, campaign-based mindset.

Embed the Link in Calls to Action

Add the Pinterest URL behind buttons or text links such as:

“Pin this checklist to review later.”
“Save this infographic on Pinterest.”
“Share this guide with your followers.”

Place these links at the top, middle, or bottom of your content where engagement tends to be highest.

Share in Emails and Newsletters

Include your custom link in email campaigns to encourage subscribers to pin featured images. This mirrors the way a HubSpot workflow might nurture leads by promoting shareable assets.

Highlight a strong visual from the article or offer.
Use a button that says “Pin this resource.”
Link that button directly to your Pinterest Pin It URL.

Use in Social Posts and Profiles

You can also drop the Pinterest URL into other social channels:

Post it on X or Facebook with a short teaser.
Add it to your LinkedIn updates when promoting a new resource.
Include it in your bio link collections or link pages.

This approach creates a cohesive, multi-channel sharing system without needing complex plugins.

Testing and Optimization in a HubSpot Mindset

To get the best results, treat your Pinterest URLs like any other campaign asset.

Test the Pinterest Experience

Before sharing widely:

Click the link yourself in a private browsing window.
Confirm that Pinterest opens with the correct image loaded.
Verify the landing page URL and description are accurate.
Try saving the pin to make sure everything looks right on the board.

Refine Descriptions and Images

Over time, adjust your assets based on performance data, much as you would optimize landing pages in a HubSpot style environment:

Test different image formats (vertical vs. horizontal).
Experiment with alternative headlines in the description.
Align descriptions with seasonal or campaign-specific themes.

Resources for Going Deeper

If you want to see the original method these instructions are based on, review the detailed tutorial on custom Pinterest URLs from HubSpot at this article on Pinterest custom Pin It URLs.

To integrate this tactic into a broader SEO and content strategy, you can also explore consulting resources such as Consultevo for help with analytics, tracking, and multi-channel promotion planning.

Final Thoughts on the HubSpot Style Approach

By constructing custom Pinterest Pin It URLs with a methodical, HubSpot like mindset, you gain precise control over how your content is shared and how traffic returns to your site.

Define your landing page, choose the exact image, craft a strong description, encode your parameters, and then embed the finished link anywhere you want people to start pinning. This simple technique can significantly increase targeted saves and visitors from Pinterest without additional plugins or complex development work.

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HubSpot Guide to Custom Pinterest URLs