How to Use HubSpot AI for Social Media Posts

HubSpot makes it easy to plan, write, and publish AI-generated social media posts directly from your marketing tools, so you can save time while keeping control over your brand voice.

This guide walks you through how to use the built-in AI assistant to create posts, adapt drafts, and manage your content from the social composer, calendar, and CRM records.

Requirements to Use HubSpot AI Social Tools

Before you start generating social content with AI, confirm that your account and users meet these basic requirements:

You must have Social access in your marketing tools.
Only supported social networks can be used in the composer (such as Facebook, Instagram, LinkedIn, and X).
Your user must be allowed to use the AI assistant in settings.
You need at least one social account connected in your portal.

The AI assistant is designed to work in supported HubSpot regions and languages. If the option does not appear, check with your account admin to verify that AI features are enabled and not restricted by your organization.

Where to Find HubSpot AI for Social Posts

You can access AI-generated social content in several areas of the toolset. Each entry point has slightly different workflows but uses the same assistant engine.

Using the HubSpot AI Social Composer

The primary place to draft posts is the social composer. From there you can choose networks, schedule, and ask the AI assistant to help you write or refine your content.

Navigate to Marketing > Social in your main navigation.
Click Create social post to open the composer.
Select the social accounts and networks you want to post to.
Open the AI assistant panel from the composer to start generating copy.

The social composer is best when you want to create a new campaign, post across multiple networks, or manage approvals and scheduling in one place.

Creating Social Posts from the HubSpot Calendar

You can also use the marketing calendar to plan posts visually and generate AI content tied to a specific date and time.

Go to Marketing > Campaigns or the calendar view in your tools.
Click on a date and choose Social post from the event types.
Open the assistant to have AI suggest copy for that scheduled slot.

This method is helpful for planning around events, launches, or seasonal campaigns while keeping a clear overview of your content schedule.

Creating Social Posts from CRM Records in HubSpot

In some CRM objects, you may be able to launch the social composer directly from a record. This lets your team quickly promote content, deals, or events associated with a specific object.

Open the record (such as a campaign, custom object, or other supported record).
Look for the option to create a social post related to that record.
Use the AI assistant to draft a post that references key details.

This workflow can help align your marketing and sales activity by making it faster to share updates that are tied to CRM data.

How to Generate Social Posts with HubSpot AI

Once you open the social composer, you can use the AI assistant in several ways to generate or refine your content.

Step 1: Provide a Prompt to the HubSpot Assistant

The AI assistant works best when you give it specific instructions. In the assistant panel or prompt field, describe what you want, for example:

The topic or offer you are promoting.
The target audience or persona.
The network tone (professional, playful, concise, etc.).
Whether you want multiple variations.

Example prompt ideas:

“Write three LinkedIn posts promoting an upcoming product webinar for B2B marketers. Keep a professional tone.”
“Create two Instagram captions about our new ebook, with a casual voice and clear call-to-action to download.”

The clearer your prompt, the more tailored your AI-generated posts will be.

Step 2: Review and Edit AI Suggestions

After you send a prompt, the assistant returns several suggestions depending on your configuration. Carefully review each suggestion in the composer:

Check for clarity and brand alignment.
Verify accuracy of dates, offers, and any compliance requirements.
Adjust hashtags, mentions, or tagged pages.

Even though AI speeds up writing, you remain responsible for the final content. Always confirm that the copy meets your internal and legal standards.

Step 3: Refine Posts with HubSpot AI Commands

If a suggestion is close but not perfect, use follow-up commands to rewrite or enhance it. Common refinement options include:

Shorten: Make the post more concise for tight character limits.
Expand: Add more detail or context.
Change tone: Adjust the voice to be more formal, casual, or promotional.
Rewrite: Generate an alternative version based on feedback.

You can apply these edits selectively for each social network to respect differences among platforms.

Publishing and Scheduling AI Posts in HubSpot

Once your posts look right, you can schedule or publish them directly from the composer.

Select the date and time for each social network, or choose Publish now.
Preview how the post will appear on each network.
Confirm any required tracking parameters, such as campaign tags or shortened links.
Click Schedule or Publish.

Scheduled posts appear in the marketing calendar, where you can drag, drop, or reschedule as needed. You can later measure performance using your reporting tools and refine your prompts for better AI output over time.

Best Practices for Using HubSpot AI Safely

To get strong, reliable results from AI-generated social copy, follow these guidelines:

Always edit before publishing: Treat AI output as a draft, not a final version.
Protect sensitive data: Do not include confidential or personal data in prompts.
Maintain brand guidelines: Keep a style guide nearby and adapt AI text to fit it.
Test variations: Use multiple versions for A/B testing to see what performs best.
Monitor performance: Track clicks, engagement, and conversions to refine future prompts.

Using AI responsibly ensures you get productivity benefits while preserving trust with your audience.

Additional Resources for HubSpot Social Posting

For more detail on supported features, limitations, and the latest updates to the AI assistant, review the official documentation at HubSpot’s AI social posts knowledge base article. This resource explains current functionality and any network-specific rules.

If you want strategic help building a scalable social media and content system around your tools, you can also explore consulting services from specialists at Consultevo, who focus on marketing operations and automation.

By combining the built-in AI assistant with clear prompts, human review, and performance tracking, your team can use HubSpot to consistently produce effective social media content while saving time on repetitive writing tasks.

Need Help With Hubspot?

If you want expert help building, automating, or scaling your Hubspot , work with ConsultEvo, a team who has a decade of Hubspot experience.

Scale Hubspot

“`

How to Use HubSpot AI for Social Posts