Influencer Campaign Tracking with Make.com

Building an automated influencer campaign tracking workflow with make.com lets marketing teams collect creator data, approve collaborations, track posts, and share results without manual copy-paste work. This guide walks through the full setup, from intake form to reporting dashboard.

What You Will Build with Make.com

Using the approach shown on the official tutorial at make.com influencer campaign tracking guide, you will assemble a scenario that centralizes your whole creator process.

The final workflow will:

• Collect influencer applications and post data through online forms.
• Store all details in an Airtable base for easy filtering and reporting.
• Score influencers automatically based on your criteria.
• Post updates into Slack so your team knows when to review and approve.
• Track content, links, and performance metrics in a structured way.

You can adapt this system to influencer programs, ambassador programs, affiliate campaigns, or UGC creators, all powered by automation.

Core Tools You Will Connect in Make.com

The solution relies on a few key tools that integrate smoothly through make.com:

• Typeform or other form tools to capture influencer data.
• Airtable as the central database for creators, campaigns, and posts.
• Slack to notify your marketing team about new submissions or status changes.
• Make.com scenarios to orchestrate triggers, filters, and actions.

You can swap Typeform and Slack with similar apps as long as they are available as modules in make.com.

Prepare Your Airtable for Make.com

Before building the automation, design a simple but flexible Airtable base.

Airtable Tables for Influencer Management

Create at least these tables:

• Influencers
  • Fields: Name, Handle, Email, Platform, Audience Size, Engagement Rate, Niche, Country.
  • Status fields: Application Status, Collaboration Status, Priority Score.
• Campaigns
  • Fields: Campaign Name, Objective, Start Date, End Date, Budget, Target Platforms.
• Posts
  • Fields: Influencer (linked record), Campaign (linked record), Post URL, Post Type, Date Published, Reach, Clicks, Conversions.

These tables become the foundation that make.com updates automatically whenever new information arrives from your forms or other sources.

Design Key Fields for Automation

To get the most out of make.com, add calculation fields and clear statuses:

• Formula field for Priority Score based on audience size, engagement, and niche fit.
• Single select fields for Application Status such as New, Under Review, Approved, Rejected.
• Check boxes or single select for Contract Signed and Content Delivered.

These values help you create precise filters and conditions in your scenarios.

Build the Intake Flow in Make.com

Step 1: Trigger Scenario from Form Submission

In your make.com dashboard, start a new scenario and choose the form platform you use, for example Typeform.

1. Add a Watch Responses or equivalent trigger module for your chosen form.
2. Connect your account and select the influencer application form.
3. Run the scenario once in listen or preview mode and submit a test entry so make.com can map fields.

Step 2: Create or Update Influencer Records

Next, connect Airtable to store the influencer data.

1. Add an Airtable > Search Records module to find existing influencers by email or handle.
2. Use a router or filter to split logic:
   • If no record exists, create a new one with Airtable > Create a Record.
   • If the influencer already exists, update the record with Airtable > Update a Record.
3. Map all relevant form answers to Airtable fields such as audience size, niche, and platforms.

This ensures your list stays clean and each influencer has a single source of truth.

Step 3: Notify the Team in Slack

Finally, keep your team informed with a Slack notification.

1. Add a Slack > Send a Message module to your make.com scenario.
2. Map key Airtable values into the message, for example:
   • Name and social handle.
   • Self-reported audience and engagement rate.
   • Calculated priority score from Airtable.
   • Direct link to the Airtable record.
3. Post the message into a dedicated #influencer-applications or #creator-program channel.

This structure makes it easy for your team to click through, review, and approve promising collaborators.

Automate Campaign and Post Tracking with Make.com

Step 4: Connect Campaign Assignments

Once an influencer is approved, you can assign them to campaigns using an Airtable view or an additional form. Then make.com can link them automatically.

1. Create a view in Airtable that shows influencers with status Approved.
2. Use an Airtable > Watch Records module in make.com to trigger whenever a new row enters that view.
3. Use Airtable > Update a Record to set the related campaign field or create a new record in the Campaigns or Posts table as needed.

Step 5: Capture Post URLs and Performance

To track content, ask influencers to submit a simple reporting form with:

• Influencer name or email.
• Campaign name.
• Post URL and platform.
• Key metrics such as reach, clicks, or conversions.

Then, in make.com:

1. Use a form trigger again (Typeform, Google Forms, or another tool).
2. Search Airtable for the matching influencer and campaign.
3. Create a new record in the Posts table with all details.
4. Optionally, recalculate total clicks or revenue using Airtable rollups for each influencer or campaign.

This structure allows you to see post-level and campaign-level performance from one dashboard.

Enhance Reporting and Collaboration with Make.com

Automated Status Updates

With the data flowing reliably, set up additional make.com scenarios to keep everyone aligned:

• Send a Slack reminder when an approved influencer has no post submitted after a certain date.
• Notify finance when a creator meets the criteria for payment.
• Alert managers when high-performing posts exceed a threshold in conversions.

Each of these scenarios uses Airtable views or date-based filters combined with simple Slack or email modules.

Reporting Dashboards

Because all records are organized in Airtable, you can build:

• Views by campaign to compare influencer performance.
• Views by platform to see where you get the best ROI.
• Summary fields that aggregate reach, clicks, conversions, and cost.

This structured reporting is one of the main advantages of centralizing data through make.com.

Best Practices for Scaling Make.com Workflows

As your influencer program grows, follow these guidelines to keep automations reliable:

• Use clear naming conventions for scenarios like Influencer – Intake, Influencer – Post Tracking, and Influencer – Reminders.
• Comment critical modules in make.com so teammates understand each step.
• Rely on Airtable views and statuses instead of complex nested filters.
• Test scenarios with sample data before switching them to live scheduling.

If you need strategic help designing robust stacks around make.com and Airtable, you can also consult specialists at Consultevo for automation architecture and optimization.

Next Steps

By combining Airtable, forms, Slack, and make.com scenarios, you can replace scattered spreadsheets and manual updates with a streamlined influencer tracking system. Start with the basic intake and notification flow, then layer in campaign assignments, post tracking, and automated reminders to build a scalable creator program.

Need Help With Make.com?

If you want expert help building, automating, or scaling your Make scenarios, work with ConsultEvo — certified workflow and automation specialists.

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